10 episodes

Mobile is the BEST way to communicate with customers, prospects, students, or other group members | Most marketing and sales staff do not effectively use mobile to drive traffic, increase sales and conversions, and ultimately generate more ROI. |
Whether you are a small business looking for more customers, or you run a political campaign reaching out to potential voters, making smart use of mobile notifications and message delivery is the best place to put your efforts right NOW.

Listen to archived shows for industry specific tactics and strategies to help craft your story and get your message out.

Mobile Wallet Marketing Made Easy 🎧 Domino Research

    • Education

Mobile is the BEST way to communicate with customers, prospects, students, or other group members | Most marketing and sales staff do not effectively use mobile to drive traffic, increase sales and conversions, and ultimately generate more ROI. |
Whether you are a small business looking for more customers, or you run a political campaign reaching out to potential voters, making smart use of mobile notifications and message delivery is the best place to put your efforts right NOW.

Listen to archived shows for industry specific tactics and strategies to help craft your story and get your message out.

    Mobile Reach: Marketing in a New Era (ep 112)

    Mobile Reach: Marketing in a New Era (ep 112)

    Mobile reach has taken on a new meaning this week.
    While we are not quite sure whether we have stumbled into true crazy town at the moment, or if there is still a chance to bring the world back to some semblance of order, one thing we know is for certain.  The world has changed, and in a hands off society, mobile reach is going to become the new currency of the realm.
    [LISTEN: Our favorite mobile marketing blogs – PODCAST EPISODE]
    When we last left you, dear listeners, two weeks ago, we were already talking about the all the great moves towards mobile marketing, advertising and technology that had been talked about at the Big Show (the yearly NRF trade show, the big one!) as the way forward this year, but then, well…  coronavirus hit.
    We’re not doctors, or scientists, and at the moment we’re not even thinking about staying at the Holiday Inn Express.  But what we do know is mobile and we understand how to translate personalized marketing and advertising into actionable, yet hands free  #distancemarketing  (yes, new hashtag, for sure going to be big!)
    [READ: What will we learn today?  Start learning a new skillset! – ARTICLE]
    This entire scenario has us both in shock, and frankly more than a little nervous.  We want to see everyone come out of this better than they were going into it; the likelihood of that happening is probably about equal to waking up and the whole thing being like that season of Dallas, where nobody shot JR and the whole thing was just a bad dream.
    Sometimes you gotta just put one foot in the front of the other.
    If you run a small business, whether it’s brick and mortar, online, or some combination of the two, then you are already on slim profit margins and you probably don’t get to eat until your employees are fed.  This is the typical entrepreneur setup, and we recognize that.  We also know that opportunities for lead generation are going to get tougher, there will be more noise in the world, and that every penny is going to count, much more than it did last month, or even last week.
    [TALK TO US: Want to be interviewed on the podcast?  Have something to say?  – CONTACT US]
    What does all of this mean?  We have been thinking and talking for two weeks now about the situation, and we’ve seen it firsthand in three different countries (China, Iran, S Korea, not being among them) and we don’t think it’s impossible to keep working and getting organized for the new way of handling things, which is certainly going to involve a lot of mobile reach and outreach.  Listen in and see what you think.
     
    So without further ado, we bring you the first episode in the new world of maintaining intimate contact without touching a soul.  
     
     

    • 24 min
    The State of Retail 2020

    The State of Retail 2020

    The state of retail today could be described as perilous, at best.
    We used to publish a blog article each year about the state of retail, immediately following the NRF Big Show conference; this year we’re going with a podcast instead.  Mostly because we don’t have a blog on this site any more, we are only doing podcasts.
    [LISTEN: The Effects of Mobile on the Shoppers Journey – PODCAST EPISODE]
    If you’re not familiar with the National Retail Foundation, they are the industry organizing group for retailers around the US, and to a larger extent, the world.  The state of retail at the moment is in peril, with everyone from Sears and Pier One closing down almost entirely to chains like ToysRUs attempting to halt bankruptcy proceedings long enough to reinvent themselves as another brand entirely.
    What’s happening with retailers?
    Most successful retailers are looking into the Amazon model for insight into what might work going forward; even Amazon has hit a few roadblocks in the past few months.  When you add the current coronavirus scare into the mix, it’s likely that we will see brick and mortar stores taking another big hit this year.
    [READ: Boredom: How to break through when you just don’t feel like working – ARTICLE]
    Retail has always been a very difficult business model – more stores close than stay open over the long term, and small, mom ‘n’ pop type outfits are often just one rent payment away from shutting down and going out of business.  Last year we saw more stores close than open, which could simply be a natural correction based on the over leveraging in the retail real estate market.  It could also be the start of a longer term trend, especially in the US, where the political landscape is in turmoil, and people are starting to wonder what the future will bring economically.
     
    Join us for this episode while we talk numbers, predictions, and of course, jade vagina eggs!
     
    [TALK TO US: Find out how to use mobile marketing for your business – CONTACT US]

    • 28 min
    Google Easter Eggs? Not Exactly. (ep 110)

    Google Easter Eggs? Not Exactly. (ep 110)

    Google Easter eggs are the things of legend.
    There’s absolutely not doubt about that, but did you know that there are also some more little hidden gems in the interface?  They aren’t quite Google Easter eggs but they can be quite interesting, very informative, and a worthy little time waster nearly any day!
    [LISTEN: 5G – The good, the bad, and the looming privacy issues – PODCAST EPISODE]
    Join us for this episode of the podcast, while we dissect a nifty set of features that you may not know about the main Google search page.  It’s not just the daily Doodle, but so many other things that appear to be random but are likely not random at all.
    Whether you are looking to find out about Art & Culture – after all, who among us actually remembers that Google started an Art & Culture section several years ago?  Google is notorious for starting a project and then abandoning it along the way, and they often leave relics of those projects lying around in hidden corners of the internet.
    What kind of hidden treasures did we find on Google?
    And how can you find your own trove?  It’s pretty simple, and Kim details exactly what she did, what she found, and even though she had planned it as a big surprise for Hazel, it wasn’t all that since Hazel did a bit of research on her own and found a few more bits and bobs to discuss.
    [READ: Creative prompts prove to be mental strike busters – ARTICLE]
    There are simple games, quizzes, hordes of information about various subjects that most people would never even think about, much less research; some of this information is presented in a playful manner, and the rest is offered up as candy for your brain.
    Join us as we talk about the Google Easter eggs (ok, not quite that spectacular) that we found and how we might use them for more than just entertainment value.  Oh, we’re also talking about a new project that we’ve started developing, and a few other little tidbits of info that you might find worth listening to on this episode.
     
    So grab your earbuds, sit back and relax with us for the next little while!
     

    • 20 min
    5G – The Good, the Bad, and the Privacy Issues (ep 109)

    5G – The Good, the Bad, and the Privacy Issues (ep 109)

    We are talking 5G on this weeks episode of the podcast!
    Welcome to the show (virtually) and here’s a quick rundown of today’s topic – as you likely know, 5G is coming to an internet near you, and it’s being touted as the way the world is really going to change.  It’s being billed as a way to ramp up IoT (internet of things), bump up connection speeds, and create an overall Jetson style experience for everyone who gets in on it.
    [LISTEN: The Dark Side of Influencer Marketing – PODCAST EPISODE]
    Is this reality or just hype?  Is it possible that 5G can actually bring so much more connectivity to our lives that we will start living in the world depicted by science fiction writers in the 1950s?  Are we looking at autonomous flying cars that will whisk us from place to place, while we watch movies from our personal cloud during the trip?
    [READ: Seeing yourself in a new light – overcoming imposter syndrome – ARTICLE]
    Or is it a more likely possibility that our data, our personal information, all the things we think we own, that these will be exposed to more and more third parties, whether or not they are really relevant to the services they will be providing?
    Hey, you!  Get off of my cloud!
    There are already plenty of rumblings about Huawei and other 5G service and hardware providers, and the US government has been working diligently in an attempt to block some of these companies from being awarded contracts in the US, the EU, and other locations.
    [TALK: Let’s work together!  We’re open to suggestions – CONTACT US]
    Next on the episode, we’re going to touch on the potential health issues that 5G transmissions could potentially bring to the party.  There are plenty of people – and at least one city – that feel strongly enough about the potential health risks from 5G that the technology has been banned from use.
    That’s countered by those who argue that the technology is going to enable major advancements in the technical fields like remote surgery or medical diagnosis, so-called smart cities, and other beneficial technology for the masses.
     
    So grab your earbuds and connect with us, while we are talking about the good, the bad, and the privacy issues inherent to the new technology known as 5G!

    • 26 min
    Weird Ad Campaigns from Top Brands (ep 108)

    Weird Ad Campaigns from Top Brands (ep 108)

    Weird ad campaigns aren’t reserved just for the Superbowl.
    Granted, there are a lot of offbeat ads competing for attention during that infamous – and infamously expensive – time slot; nearly every day, however, brings some new kind of strangeness into the advertising and marketing realm, and it’s been amplified by the internet and now mobile.  It’s the time of year where weird ad campaigns take over the world!
    [LISTEN: Our favorite podcasts for event planners – PODCAST EPISODE]
    We decided it would be fun to take a little stroll down memory lane, and see what weird ad campaigns and other offbeat marketing schemes had been deployed in the past twenty years.  We chose a few favorite campaigns, and we are likely bringing you a belly laugh today when you think back about some of these projects.
    Whether you are a creative looking for inspiration, a potential ad man trying to research what types of ads or campaigns actually stick around in peoples’ memory, or if you just happen to like weird ad campaigns for the sake of liking them, then you’re going to like this episode of the podcast!
    Off the wall campaigns come in all sizes and shapes.
    We’re chatting about diverse advertising campaigns – everything from IKEA’s famous “Princess and the Pee” to AB Inbev (formerly known as Anheiser Busch) pushing a strange, mystical, and totally fake animal in a Superbowl commercial.  A really weird Superbowl commercial.
    [READ: Seeing Yourself in a New Light (Working Through Imposter Syndrome) – ARTICLE]
    So of course, with the Superbowl set to air just a few short days from now, there are a ton of places online to “pre-watch” the commercials – which frankly takes all the fun out of it, if you ask us!  Half the reason to watch the game in the past was to see the commercials as they aired; they were almost more important that the game itself for a lot of people.
     
    Grab your earbuds and join us while we trash talk other people’s funny ads for your listening pleasure on our latest podcast episode!
     
     

    • 15 min
    The Dark Side of Influencer Marketing (ep 107)

    The Dark Side of Influencer Marketing (ep 107)

    Influencer marketing is today’s topic and we have a lot to say!
    If you’re not familiar with how influencer marketing works or how it can go so wrong – both financially and from a reputation standpoint, then you definitely need to stop what you are doing RIGHT NOW, and listen to the first new episode of this decade for us!
    [LISTEN: Our favorite podcasts for event planners – PODCAST EPISODE]
    We are talking about how SMBs set out to use influencer marketing with the best of intentions, only to find that sometimes that’s not really the way the story ends.  Whether it’s a deliberate fraudster going to jail over a Bahamian music festival gone awry, or the FTC coming calling to find out why posts and tweets haven’t been properly disclosed, if you’re considering using social media influencers – or if you already do – for part or most of your marketing and advertising efforts, there are things you need to know.
    It’s not like this is the first time.
    Over the past several years, the FTC has released numerous guidelines for affiliates – those who market products and services for others in exchange for money after the transaction occurs.  But in the case of influencer marketing, there does not have to be a consumer facing transaction – the post itself constitutes the exchange of money for an action.
    [READ: Native ads: the money & the FTC – BLOG ENTRY]
    Influencer marketing can be a very powerful part of nearly any campaign, but there are red flags and warning signs, as well as basic research that you or your marketing team need to be aware of before you start signing contracts and making deals for posts or tweets or similar services.
    We’re talking about a few checks you need to run before you contract with any influencer, as well as giving up some telltales you should be on the eye out for when trying to make sense of your engagement and reach results.
    [TALK BACK: Drop us a line –  interviews AT dominoresearch.com – BE INTERVIEWED]
    As always, you can talk to us about the episode dropping us an email, and if you’re interested in being interviewed in the upcoming year, let’s talk about that as well.  We are going to be adding a few things and changing some others in the coming weeks, and we are delighted to talk about nearly anything relevant!
     
    Grab your earbuds and get ready to learn a few things about the dark side of influencer marketing!
     
     

    • 36 min

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