8 episodes

Let's talk about customer experience. Tips, industry trends, case studies and best practices to help professionals view the world through the eyes of the customer.

Modern Customer Experience moderncx

    • Marketing

Let's talk about customer experience. Tips, industry trends, case studies and best practices to help professionals view the world through the eyes of the customer.

    Revisiting the Customer Experience for Glasses Retailers & Optical Shops

    Revisiting the Customer Experience for Glasses Retailers & Optical Shops

    In this episode, there is a discussion about "reframing" and reimagining the customer experience for sunglasses retailers.

    • 7 min
    Creating a Great Customer Experience By Working Backwards

    Creating a Great Customer Experience By Working Backwards

    It is tempting to allow financial requirements to play a bigger role than they should when bringing a new product to market.  Gain deeper insights, better engage with customers and create more long-term value by reverse-engineering the customer experience.

    • 6 min
    Best Customer Experience Practices for EMail Newsletters

    Best Customer Experience Practices for EMail Newsletters

    Want to get your message noticed and opened by more of your subscribers?  Getting the message past the spam filters and creating a winning message are crucial steps to improving email engagement.  In this episode, we talk about ways to provide a better customer experience in your emails - and we all know a great customer experience means higher engagement.

    • 9 min

    Is Streaming Video Becoming Less Customer-Friendly?

    Is Streaming Video Becoming Less Customer-Friendly?

    Netflix, the pioneer in bringing streaming entertainment to the home was successful because they first aimed to solve a problem.  The streaming video landscape is changing and the customer-friendly offering promised by the growing number of streaming providers may not come to fruition.  Are streaming video providers getting away from what made them successful?  And what are the implications?

    • 10 min
    Customer Experience Tips for SDK and API Publishers

    Customer Experience Tips for SDK and API Publishers

    Publishers of SDKs and APIs want to share their software infrastructure with developers.  The goal?  More distribution - more value.  If you are considering opening up your system to developers, consider a holistic approach to the customer experience to improve success rates.

    • 12 min

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