154 episodes

Selling complicated products and services is a relatively new thing, but most sales advice isn’t up to the job. On Modern Sales, you'll get actionable advice based on the psychology, behavioral economics, and neuroscience of how people buy.
Hosted by Liston Witherill, Head of Growth at Gold Front, a creative agency working with high growth startups.
Sign up for the newsletter to get the top 10 episodes emailed to you, and stay up to date on Liston's writing, podcast, and sales advice.

Modern Sales - B2B Selling Podcast Liston Witherill

    • Business

Selling complicated products and services is a relatively new thing, but most sales advice isn’t up to the job. On Modern Sales, you'll get actionable advice based on the psychology, behavioral economics, and neuroscience of how people buy.
Hosted by Liston Witherill, Head of Growth at Gold Front, a creative agency working with high growth startups.
Sign up for the newsletter to get the top 10 episodes emailed to you, and stay up to date on Liston's writing, podcast, and sales advice.

    148 - Managing Client Expectations: A Guide For Agencies

    148 - Managing Client Expectations: A Guide For Agencies

    Managing client expectations is a skill that can dictate client satisfaction, project profitability. In this guide, you'll learn where expectations come from and how to manage them early and often.

    • 16 min
    147 - Theory of Constraints: What's Hindering Your Agency's Growth?

    147 - Theory of Constraints: What's Hindering Your Agency's Growth?

    The theory of constraints is an important concept in growing your business. Learn how it works, and how to pinpoint growth obstacles in your agency.

    • 11 min
    146 - A Unified Theory of Business Development Strategy (2021)

    146 - A Unified Theory of Business Development Strategy (2021)

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    • 21 min
    145 - Value-Based Pricing: Is It Right For You?

    145 - Value-Based Pricing: Is It Right For You?

    Want the full transcript? Visit the show notes page on our website:

    https://servedontsell.com/modern-sales/value-based-pricing-is-it-right-for-you

    ---

    Get a daily sales insight sent straight to your inbox:

    Subscribe to the daily sales insights newsletter

     

    Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts 

    Like what you heard?

    Help us get the word out by leaving a rating and review on Apple Podcasts.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 16 min
    144 - [Interview] Low Volume, High Conversion Cold Email with Brad Smith

    144 - [Interview] Low Volume, High Conversion Cold Email with Brad Smith

    Brad Smith is the Senior Director of Sales at AI Dash, and he walks through his process for acquiring clients in a very small market.

    • 39 min
    143 - [Interview] Changing Your Perspective on Sales with Mike Simmons of Catalyst Sale

    143 - [Interview] Changing Your Perspective on Sales with Mike Simmons of Catalyst Sale

    Mike Simmons of Catalyst Sale talks about the different ways to view each sale, and how to change your perspective.

    • 27 min

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