33 episodes

Ian Brodie's guide to attracting and winning more clients. Interview with some of the leading experts in marketing and sales.

More Clients Podcast Ian Brodie

    • Business

Ian Brodie's guide to attracting and winning more clients. Interview with some of the leading experts in marketing and sales.

    [Podcast] Chris Laub on Market Research to Build Deep Understanding of Your Ideal Clients

    [Podcast] Chris Laub on Market Research to Build Deep Understanding of Your Ideal Clients

    Today's podcast is a great follow-on from my recent article on the first steps to becoming an Authority where I highlighted that the first step is to understand your ideal clients and what they care about. In the podcast, I talk to copywriter Chris Laub about the steps he follows when he's researching a market. And in particular how he does 1-1 interviews to build deep insight into potential clients. In the podcast Chris shows you when research works well and when it doesn't, what sort of questions to ask to get beneath the surface and find real insights, and […]

    • 26 min
    [Podcast] Brent Adamson on Winning Business with Commercial Insight

    [Podcast] Brent Adamson on Winning Business with Commercial Insight

    Brent Adamson of the CEB is back :) You may remember my podcast with Brent from a few weeks ago where we looked at his research into the “Challenger Customer” and its implications for selling high-value products and services. You might also remember that we touched on the concept of “Commercial Insight”. It's perhaps the most effective method for individuals and firms to both differentiate themselves vs competitors and motivate their potential clients to take action. So I got Brent back for a second interview to dive into more details on Commercial Insight. In the interview we talk about: What […]

    • 48 min
    [Podcast] Mark Williams on the Big Upcoming Changes in Linkedin

    [Podcast] Mark Williams on the Big Upcoming Changes in Linkedin

    If you market and sell your services to other businesses then the chances are you use Linkedin. Probably a lot. If you know how to use it, it can be a really effective system for finding contacts and referrers to begin a high-value relationship with. And someone visiting your profile can be the first step towards them making contact. But the whole Linkedin interface is about to change… Only 22% of Linkedin users are active once a month or more frequently. Contrast that with 66% of Facebook's 1.79 Billion users who are active daily and you can see that Linkedin […]

    • 44 min
    [Podcast] Danny Iny on the Huge Opportunity in Online Education

    [Podcast] Danny Iny on the Huge Opportunity in Online Education

    If creating online courses is on your agenda for 2017, this podcast is a must-listen for you. In it, I discuss the current huge opportunity in online education with Danny Iny, founder of Mirasee and author of “Teach and Grow Rich” which is about to be published in its second (expanded) edition. We cover: Why there's such a big opportunity right now in online education as it becomes more mainstream. How to transition from delivering live services to online courses, and what to focus your courses on. The impact of sites like Masterclass.com with celebrity trainers like Aaron Sorkin, Dustin […]

    • 38 min
    [Podcast] Brent Adamson on the Challenger Customer

    [Podcast] Brent Adamson on the Challenger Customer

    This is a special podcast. Partially because my guest, Brent Adamson of the CEB, is such an expert and entertaining speaker. But perhaps more because the topic is so critical. As I mentioned in Why Being An Expert Won't Get You Clients, we're in an era where it's becoming tougher and tougher to sell premium solutions to our clients. Time and time again a service we know will bring huge benefits is turned down in favour of a cheaper option, or the client just doesn't move ahead and do anything. It's not just because of the way we're marketing and […]

    • 35 min
    [Podcast] Stefan Drew on How He Built a Successful Platform Without Email Marketing

    [Podcast] Stefan Drew on How He Built a Successful Platform Without Email Marketing

    It pains me to say this, but email marketing is not the only answer :) OK, all joking aside, what is vital for any business is to build a platform: a way of regularly communicating and keeping top of mind with your ideal clients. Email marketing is a particularly powerful way of doing that. But it's not the only way. In this podcast Stefan Drew explains how he built a successful platform for his consultancy in the education sector without using email marketing. You'll see that the same principles that normally apply to email marketing can also be applied to […]

    • 32 min

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