3 episodes

How to Select a Micro-Niche for a Digital Info Product?

Neminathan Barath Neminathan B

    • Education

How to Select a Micro-Niche for a Digital Info Product?

    Do you want to become an Entrepreneur or a Businessman?

    Do you want to become an Entrepreneur or a Businessman?

    Do you want to become an Entrepreneur or a Business Man?

    Most people do not differentiate between a Businessman and an Entrepreneur.

    This is Neminathan Barath, Founder of Impactful Businessman. I am going to talk about the differences and also going to break a lot of myths about a normal business and an Entrepreneur.

    Every Entrepreneur is a businessman but

    Not Every Businessman is an Entrepreneur.

    Broadly we can define a Businessman as a person who does something on his own or through his team and delivers a product or service to customers and makes money.

    Anyone can become a businessman if he has the willingness to do so and if he has the necessary financial capacity.

    A businessman is one who sets up a business that is already being done by someone or many people.

    He either sets up in the same model as others or he adds in some flavour on his own and then differential himself from others and becomes successful.

    A Businessman is solving a problem which has been already solved by some other businessmen.

    But an entrepreneur is one who is trying to solve a problem that has not solved by another normal businessman.

    Entrepreneur tries to find new problems which are very painful but still there is no solution exists till now.

    He is attempting with his courage and commitment and confidence that he can be able to solve that unsolved problem that has been existing over a period of time

    If an entrepreneur is successful in finding out the most appropriate solution, then he has a huge probability of scaling to great heights since literally there is no competition

    A Businessman need not be creative or innovative

    But an Entrepreneur MUST be creative and innovative

    We can say a Businessman has a 50- 50 chance of becoming successful and hitting his profits if he is implementing the right strategies adopted by his fellow businessman

    But an entrepreneur has only a 3 to 4 % chance of his start-up being successful

    As per the prevailing data, though only 3 to 4 % of start-up survive over a period, the Entrepreneur never fails at any point of time as has already become a person who has acquired large scale experience/exposure in that specific field with which he can pivot himself and start a new start-up company again

    Angel Investors or Venture Capitalists do not FUND businessman

    But they invest in a Start-up founded by Entrepreneur

    Employees working under a normal businessman have limited exposure and playing field.

    Whereas employees working under Entrepreneurs are given full freedom and are more exposed in various fields.

    Govt of India through its Start-up India program has extended a lot of facilities and exemptions for Start-ups companies. Banks extend loans to Startups without any collateral or Security.

    Whereas normal Businessmen do not get these benefits or exemptions. Also, they can seek loan from banks only with collateral.

    Also, there is various forums/accelerators/ Startup community existing for encouraging and supporting Startup Founders.

    Start-ups can able to fixup pricing on their own depending on the market acceptance and demand

    Whereas Normal Business has to fixup pricing only as per the prevailing rates to compete with already existing players in the field

    If you want to join my private Facebook Group you can join by clicking the link https://neminathanbarath.co/vipgroup

    You can join my upcoming Webinar by clicking the link https://neminathanbarath.co/LIVE

    Thanks for listening to this podcast and see you in my Next podcast.

    • 15 min
    Where to Start as an Entrepreneur ?

    Where to Start as an Entrepreneur ?

    You got an aspiration to become an Entrepreneur and you want to start your entrepreneur journey.

    But you do not know how and where to start? 

    This podcast is the answer to your present question on Where to Start as an Entrepreneur?

    1. Think about your personal problems

     Just think over in the past 6 months or 1 year or even 2 years 

    2. Most start-ups are built with a background of a personal story of a founder

    a) Red Bus- Phaninder Sharma

    b) Bharat Matrimony- Murugavel Janakiraman

    c) Lamborghini – Earlier truck driver complained about Ferrari who insulted him

    3. Go deep dive into the problem and start to view at various angles


    From direct perspective
    From the environmental perspective
    The Basic Cause of that  problem
    Is there any alternate way or path available to avoid such a problem?
    What are the consequential aftereffects of that problem to the customer and to the environment?

    4. Create a Suitable environment for cool thinking

    a)  Walking, physical exercise, - Emotions are created by motion

    b)  Taking bath, - Water has high energy within

    c) Travelling

    5. Identify 10 problems that have huge potential to solve

    6. Then identify 3 problems that you are passionate about enough to take it up further

    7. Do Market Research on these 3 Problems.

    8. Finally arrive at that one killing problem which you want to work for the next 10 to 20 years



    If you find this podcast useful and interesting 

    1. Like this podcast

     2. Subscribe to my podcasts.

     You can join my VIP Group for getting more updates on my upcoming contents by clicking

     https://neminathanbarath.co/vipgroup

     You can register at the below link for my upcoming webinar

     https://neminathanbarath.co/LIVE

    • 12 min
    How to Select a Micro-Niche for your Digital Info Product?

    How to Select a Micro-Niche for your Digital Info Product?

    Are you interested to know what is a Micro-Niche and how to select the relevant Micro-Niche for your Digital Info Product?

    You can hear my podcast wherein I have explained in detail about the Micro Niche Selection.

    If you want to learn more , you can join my private facebook group https://www.facebook.com/groups/232065764575650

    • 17 min

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