Oliver Brooke's Musings Ollie Brooke

This is the future, it makes sense...

I've struggled to maintain consistency lately and just realised why.

Competence is really what we're striving to increase.

Before your future customers interact directly with your company, your website will be their first experience and so in that regard, is vitally important to get right.

To succeed at a high leveltou should be able to confidently care as much as the top 1% of people who can do what you do care...

Competition based on price is a race to the bottom.

Competition based on value is a race to the top.

Nobody wins (over the long-term) where price is the defining metric.

Everybody wins when it's value.