18 episodes

Sharing my extensive, unique, multi-industry C-Suite, commercial experience across financial services, telecommunications, consumer goods, healthcare care and non profit industries on business strategy, marketing, management, leadership and public policy. Follow me on LinkedIn. http://linkedin.com/in/olu-akanmu-88280a. Twitter @OluAkanmu. Please send questions and comments to olusfilespodcast@gmail.com

Olu's Files Olu Akanmu

    • Business

Sharing my extensive, unique, multi-industry C-Suite, commercial experience across financial services, telecommunications, consumer goods, healthcare care and non profit industries on business strategy, marketing, management, leadership and public policy. Follow me on LinkedIn. http://linkedin.com/in/olu-akanmu-88280a. Twitter @OluAkanmu. Please send questions and comments to olusfilespodcast@gmail.com

    Growth Mindset: Fostering a Culture of Innovation and Transformation in Organizations

    Growth Mindset: Fostering a Culture of Innovation and Transformation in Organizations

    10 Reasons Why (Traditional) Companies Struggle with Innovation. A leading Insurance Company invited me recently to speak to them on this topic at their Managment Retreat. The podcast discusses the challenge of fostering a strong growth mindset in traditional companies who do not typically think like startups and upstarts., and what these traditional companies could do to address the challenge- foster a strong growth mindset in their organizations #growthmindset #innovation #transformation #digitaltransformation #management #strategy #organisationculture #organisationbehaviour #banking #insurance #fintech

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    • 22 min
    Blue Ocean #Strategy in #Payments and Financial Services

    Blue Ocean #Strategy in #Payments and Financial Services

    I was recently invited to speak to the Advance #Management Program Class of the Lagos Business School on this topic. I thought it would be useful to do a podcast edition of my presentation and share with a broader audience. We cover in this episdode
    a) General overview of Blue Ocean Strategy and link it to related strategy concepts
    b) We discuss five key questions in the context of Blue Ocean Strategy
    1) How do you identify points of dissatisfaction with existing products and service offerings (offered) by traditional players in an industry?
    2) How do you acquire customers ?
    3) How do you acquire partners and distributors?
    4) How do you develop a strategy that explores opportunities in the blue ocean space?
    5) How do you build a system capable of executing the #blueoceanstrategy? #strategy #payment #financialservice #fintech #fintechs #business #businessschool

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    • 32 min
    Innovation Challenge in Traditional Firms (Part 2): Marketing Myopia, Legacy Anchors & Solutions

    Innovation Challenge in Traditional Firms (Part 2): Marketing Myopia, Legacy Anchors & Solutions

    This continues from the Part 1 episode, discussing why traditional firms struggle to innovate and why they are being beaten by #agile upstarts with potential existential crises. In this episode, we discuss marketing myopia problem and how it constrains innovation in traditional firms. We also discuss the challenge of legacy assets. The podcast concludes with solutions for re-propelling innovation in traditional firms from the problem diagnosis in both Part 1 and 2 episodes, including lessons on how Microsoft reinvented itself back to a strong #innovation company. #management #strategy #execution #business #leadership #digital #technology

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    • 23 min
    Innovation Challenge in Traditional Firms (Part 1): Efficiency Pursuit & Unintended Consequences

    Innovation Challenge in Traditional Firms (Part 1): Efficiency Pursuit & Unintended Consequences

    Why do traditional firms struggle to innovate? Why are they being beaten by agile, nimble upstarts and facing existential crises? I discuss three cases of large traditional firms, Alitalia, General Electric and Microsoft, their #innovation challenge and lessons that could be learnt by other large firms from #telecoms, #banking, #media etc. This is part 1 of the podcast. The discussion continues and concludes in the next Part 2 episode of the podcast. #strategy #digital #management #organisationalbehaviour #technology

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    • 28 min
    Customer Insights as the Heart of Strategy for Scale and Precise Targeting

    Customer Insights as the Heart of Strategy for Scale and Precise Targeting

    What customer insights are, how to discover them and their application to building and scaling your business

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    • 28 min
    Digital disruption of traditional businesses and what we can do about it

    Digital disruption of traditional businesses and what we can do about it

    On Digital disruption challenge in the consumer goods industry. What lessons could the consumer goods industry learn from financial services and other industries being massively disrupted? Was invited recently by Nigeria Breweries (Heinekens Nigeria) to share learning on disruption of financial services and other industries and what the consumer goods industry could learn from it. This edition of my podcast is a recording of the very engaging session. #digital #disruption #fmcg #consumergoods #innovation

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    • 45 min

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