Opinionated SEO Opinions The Gray Dot Company

Welcome back to Opinionated SEO Opinions, where today's focus shifts to all the many shifting tides we’re dealing with as SEOs right now.

Host Sam Torres along with moderator Begum Kaya (Tory couldn’t make it 😔) join Segun Adeniyi (https://www.linkedin.com/in/segunadeniyi), Senior SEO Strategist at Critical Mass, to discuss all things AI, strategy, ethics, and where SEO is going in the future!

We welcome your questions and insights - reach out to us at: https://thegray.company/ask-seo-questions.

Stay connected with us and the world of SEO by following us on LinkedIn (https://www.linkedin.com/company/graydotco/) and Twitter (https://twitter.com/GrayDotCo).

Don't forget to follow us for all things SEO:
Tory Gray (https://twitter.com/torylynne)
Sam Torres (https://twitter.com/samtorresatl)
Begum Kaya (https://twitter.com/begumkayaSEO)

#SEO #SEOAMA #OSEOO

Welcome back to Opinionated SEO Opinions, where today's focus shifts to the perplexing world of SEO traffic drops. Hosts Tory Gray and Sam Torres, along with moderator Begum Kaya, are sans guests as they share expert insights and experiences from the trenches of SEO traffic investigations—a subject both near and dear to our hearts and a frequent challenge we navigate alongside our clients at The Gray Dot Company.

From the initial steps of verifying a traffic drop to the nuanced analysis of potential culprits, we cover the gamut of strategies and considerations necessary for a comprehensive SEO investigation.

Here’s a sneak peek into our discussion:

01:07 - When a website experiences a sudden drop in traffic, what are the first areas you check for potential issues, and why?
07:04 - What are some often overlooked technical factors that could cause traffic drops?
16:38 - What about off-site factors?
24:01 - What are some of the main or underutilized SEO tools or software that can provide unique insights into traffic losses?
30:10 - Based on your experience, what's the best piece of advice you'd offer to someone facing unexplained traffic drops?

This episode is a must for SEO professionals, digital marketers, and anyone interested in the dynamics of search engine visibility and performance. Join us as we explore the intricacies of SEO traffic investigations, offering practical advice and innovative perspectives to navigate this challenging aspect of digital marketing.

We welcome your questions and insights on SEO traffic drops or any SEO-related topics. Reach out to us at: https://thegray.company/ask-seo-questions.

Stay connected with us and the world of SEO by following us on LinkedIn (https://www.linkedin.com/company/graydotco/) and Twitter (https://twitter.com/GrayDotCo).

Don't forget to follow us for all things SEO:
Tory Gray (https://twitter.com/torylynne)
Sam Torres (https://twitter.com/samtorresatl)
Begum Kaya (https://twitter.com/begumkayaSEO)

#SEO #SEOAMA #OSEOO #TechSEO #SEOTrafficInvestigation #TrafficDrop

Let’s discuss the world of SEO roadmaps and how they intersect with product management. Our guests, Gus Pelogia, an SEO Product Manager with Indeed, and Heather Kaeowichien, the Director of Product Management for The Gray Dot Company, talk about what makes the roadmap such a crucial tool for executing strategic SEO projects. We break down common challenges, emphasizing validation, collaboration, and continuous testing in a dynamic digital environment.

This episode is a must-watch for SEO professionals and product managers navigating the complexities of bringing an SEO strategy to market.

Here’s a quick peek at some of the topics we cover:

04:33 - How do you approach building a strategy as an SEO Product Manager? 08:25 - How do you get high-quality input from stakeholders that are new to the process?14:50 - How do you facilitate collaboration between the Marketing, Product & Engineering teams?
21:55 - What kind of systems do you use to prioritize what's on your roadmap? How do you decide what's most impactful?
28:06 - How do you handle a project that requires development to set up the test?
30:57 - How do you measure the success of your roadmap?
37:03 - What are your biggest product management fails?

Feel free to send us your questions on this (or future!) episodes at: https://thegray.company/ask-seo-questions.

Follow us on LinkedIn (https://www.linkedin.com/company/graydotco/) and Twitter (https://twitter.com/GrayDotCo) for access to all of our SEO hot takes.

Don't forget to follow our panelists for more SEO and product management wisdom:
Gus Pelogia (https://twitter.com/pelogia)
Heather Andrews Kaeowichien (https://www.linkedin.com/in/marketingheather/)
Tory Gray (https://twitter.com/torylynne)
Sam Torres (https://twitter.com/samtorresatl)

#SEO #SEOAMA #OSEOO #TechSEO #ProductManagement #SEORoadmaps #GoogleSearch

Meaningful technical SEO optimizations can have many moving parts, but migrations are among the most robust projects that roll out under an SEO’s watch. Beyond the significant impact it can have on the site, a migration also requires lots of collaboration between devs, SEOs, and key stakeholders.

So how should SEOs approach migrations, in terms of communicating key SEO considerations, ensuring they’re accounted for in the rollout, and addressing any potential fallout in terms of KPIs? We were lucky enough to sit down with Nikki Halliwell (https://www.nikkihalliwell.com/), Founder of Tech SEO Audits, to chat through the ins and outs of managing migrations as an SEO.

Here are some of the key questions we address:

02:25 - What are some of the most common issues that pop up with different types of migrations?
07:40 - What have you found most successful in collaborating within and across teams to execute migrations?
12:06 - How do you accommodate changes and shifts in the migration timeline?
21:08 - What are the questions and considerations you pose to clients who are considering a migration?
30:42 - We focus a lot on issues when it comes to migrations, but what are some of the potential positives for SEO?
38:34 - How do you go about investigating and resolving organic traffic or conversion loss resulting from a migration?

We’re here to answer any questions you might have after watching. Shoot them our way at https://thegray.company/ask-seo-questions.

We also share plenty of SEO tidbits on LinkedIn (https://www.linkedin.com/company/graydotco/) and Twitter (https://twitter.com/GrayDotCo). Give us a follow to get them hot off the press and in your feed!

Looking for more perspective from our panelists? Be sure to follow:
Nikki Halliwell (https://twitter.com/NikkiRHalliwell)
Tory Gray (https://twitter.com/torylynne)
Begum Kaya (https://twitter.com/begumkayaSEO)

#SEO #SEOAMA #OSEOO #TechSEO #SEOOptimization #SiteMigration #GoogleSearch

Coding can feel a little intimidating — so much so that it sometimes scares people away from pursuing technical SEO as a focus. But wait just a minute, do you even need to know how to code to be a technical SEO? Shockingly, we have a few opinions. As does our wonderful guest host, Kristina Azarenko.

In this episode, she’ll join us to take a stand on what an SEO should know and do to work more effectively with developers:

03:34 - What coding knowledge makes up a solid foundation for technical SEOs? (Do they need to understand code or know how to code?)
09:24 - In your career, what has been most successful when collaborating with devs to tackle ambitious technical SEO projects?
18:33 - How should SEOs think about communicating value, LOE, etc. to product and engineering teams?
21:50 - How does team/org structure play into successful collaboration with devs for in-house SEOs?
28:07 - What are some things organizations and freelance SEOs can do to foster more effective collaborations between parties?

What are your thoughts or questions coming out of this episode? We’re all ears at https://thegray.company/ask-seo-questions.

While you’re waiting for next month’s episode, you can also check us out on LinkedIn (https://www.linkedin.com/company/graydotco/) and Twitter (https://twitter.com/GrayDotCo) for daily nuggets of knowledge regarding all things SEO.

And make sure to follow our panelists, they’re sharing insights on the regular!

Tory Gray (https://twitter.com/torylynne)
Sam Torres (https://twitter.com/samtorresatl)
Kristina Azarenko (https://www.linkedin.com/in/kristinaazarenko/)

#SEO #SEOAMA #OSEOO #TechSEO #TechnicalSEO #Marketing #GoogleSearch

Join us for a special edition of #OpinionatedSEOOpinions where we address an article recently published on The Verge that discusses the SEO industry at large. Tory Gray and Sam Torres of Gray Dot Company are joined by Petra Kis-Herczegh and Crystal Carter to review why the industry is reacting how it is, what the article got right, and where the article fell short.