123 episodes

Medtech companies are at the forefront of innovation in healthcare, but it can be hard to keep up with everything going on–new technologies, regulations, the changing needs of healthcare providers. Yet, all of these things can impact your decision-making processes.
But worry not–we’re here to tackle it together. Published every two weeks, the Health Connective Show is your go-to source for the latest developments. Each episode promises a fresh perspective on the most pressing issues in the medtech industry.
Our host, Michael Roberts, joined by a rotating group of experts, engages in insightful discussions aimed at bridging the gaps in medical devices, health IT, marketing, and more. We delve into the complex world of regulations and technical needs.
Join us on this enlightening journey as we navigate the medtech landscape together. We promise you engaging, accessible content that will give you a deeper understanding of the evolving needs, new technologies, and trends in our industry today.
Ready to connect with the problem-solvers of medical technology? Subscribe to the Health Connective Show today and stay updated on the latest. Remember, we’re all in this together. Let’s connect, laugh, learn, and find solutions together.

Hosted on Acast. See acast.com/privacy for more information.

Health Connective Show Health Connective

    • Technology

Medtech companies are at the forefront of innovation in healthcare, but it can be hard to keep up with everything going on–new technologies, regulations, the changing needs of healthcare providers. Yet, all of these things can impact your decision-making processes.
But worry not–we’re here to tackle it together. Published every two weeks, the Health Connective Show is your go-to source for the latest developments. Each episode promises a fresh perspective on the most pressing issues in the medtech industry.
Our host, Michael Roberts, joined by a rotating group of experts, engages in insightful discussions aimed at bridging the gaps in medical devices, health IT, marketing, and more. We delve into the complex world of regulations and technical needs.
Join us on this enlightening journey as we navigate the medtech landscape together. We promise you engaging, accessible content that will give you a deeper understanding of the evolving needs, new technologies, and trends in our industry today.
Ready to connect with the problem-solvers of medical technology? Subscribe to the Health Connective Show today and stay updated on the latest. Remember, we’re all in this together. Let’s connect, laugh, learn, and find solutions together.

Hosted on Acast. See acast.com/privacy for more information.

    Why Interoperability Has a Bright Future w/Rob Brull

    Why Interoperability Has a Bright Future w/Rob Brull

    Rob Brull, Senior Product Director at Infor, is optimistic about what’s possible for interoperability with FHIR and AI.
    Join Rob and hosts Michael Roberts and Justin Bantuelle for a discussion about where interoperability is today, where it’s headed in the future, and how medical device companies can approach emerging opportunities to connect data healthcare data.
    Visit HC.Show for more on this show and to sign up for email notifications of new episodes.
    Resources:
    Infor
    Hosted on Acast. See acast.com/privacy for more information.

    • 28 min
    How to Pivot MedTech Messaging w/Marnie Hayutin

    How to Pivot MedTech Messaging w/Marnie Hayutin

    Marnie Hayutin, founder of Writing.Health, returns to share how MedTech companies can succeed when they need to pivot their messaging. Join Marnie, host Michael Roberts, and Ashley Hohensee from P3 as they discuss why aligning is important, how to make sure your new messaging works, and how to roll it out.
    Visit HC.Show for more on this show and to sign up for email notifications of new episodes.

    Hosted on Acast. See acast.com/privacy for more information.

    • 30 min
    Achieve Product-Market Fit Sooner w/Scott Nelson

    Achieve Product-Market Fit Sooner w/Scott Nelson

    Scott Nelson, Founder of Medsider and Co-Founder of FastWave Medical, joins host Michael Roberts to discuss how MedTech founders can detect product-market fit signals early in the development pathway to ensure that their solution will gain traction at launch.
    Visit HC.Show for more on this show and to sign up for email notifications of new episodes.
    Resources:
    MedsiderFastWave Medical
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    • 33 min
    Developing Patient Content That Works w/Scott Zeitzer & Ashley Hohensee

    Developing Patient Content That Works w/Scott Zeitzer & Ashley Hohensee

    Scott Zeitzer, President of Health Connective, and Ashley Hohensee, Marketing Manager at P3, join host Michael Roberts to dig into why it’s important to help patients understand information, common missteps that medical practices and MedTech companies make with their content, and how to develop content that better supports patients along the way. 
    Visit HC.Show for more on this show and to sign up for email notifications of new episodes.
    Visit P3 Practice Marketing for more about how orthopedic, spine, and neurology practices can expand their reach.

    Hosted on Acast. See acast.com/privacy for more information.

    • 33 min
    Brand Perception Keys for MedTech w/Aaron Hassen

    Brand Perception Keys for MedTech w/Aaron Hassen

    Aaron Hassen, Chief Marketer at AH Marketing, joins the show to highlight what medtech companies need to understand about brand perception to win in today’s environment.
    Join Aaron and host Michael Roberts as they discuss the differences in how startups should approach brand perception vs. established companies, and how to be patient when customers are just looking for the right price.
    Visit HC.Show for more on this show and to sign up for email notifications of new episodes.
    Resources:
    AH Marketing
    Hosted on Acast. See acast.com/privacy for more information.

    • 24 min
    How Physicians Adopt New Technologies w/Michelle Currie

    How Physicians Adopt New Technologies w/Michelle Currie

    Michelle Currie, Founder and CEO of Savant Solutions For HIT, joins the show to offer tips on increasing new tech adoption while avoiding tech-related burnout.
    Join Michelle and hosts Michael Roberts and Justin Bantuelle for a wide-ranging discussion on understanding what providers need before implementing any software, how important it is to listen and empathize, and what they mean by “Monday morning problems.”
    Visit HC.Show for more on this show and to sign up for email notifications of new episodes.
    Resources:
    Savant Solutions For HIT
    Hosted on Acast. See acast.com/privacy for more information.

    • 38 min

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