30 min
Podcast Promotion Questions – PTC 480 Podcast Talent Coach
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- Technology
HOW DO I GROW MY PODCAST?
When it comes to growing our podcast, I get many questions about podcast promotion. How do we get in front of new listeners and invite them into our show?
On this episode, we'll answer a variety of questions about podcast promotion.
PODCAST GROWTH EQUATION
There are two sides to the podcast growth equation.
A larger audience involves keeping your current listeners coming back week after week while you are attracting new listeners to your show.
If you are only promoting your show on social media and to your email list, you are only speaking to people who already know you. This does very little to grow your audience.
However, podcast promotion on social media and to your list is important to keep your current listeners coming back every episode. So, keep it up.
To grow, you also need to get in front of new listeners who are unaware of you. Invite those people into your world, so you can increase the number of listeners.
As we go through these questions around podcast promotion, we'll start with some fundamentals around structure and process. We'll then talk about visibility. Finally, we'll get to when and what to promote.
Let's jump in.
PUBLISHING DAY
What day of the week and what time do you release your podcast episodes? I’m about to launch my new podcast and I want a set date and time for when I release my weekly episode.
-Craig
The great thing about podcasting is that it is on-demand entertainment. People can consume it whenever they would like.
The day and time your publish your show isn't nearly as important as your consistency. Be there when they are ready to listen.
People are creatures of habit. Get them in the habit of listening to your podcast.
I listen to my favorite podcast on Saturdays when I am working around the house. I believe he publishes sometime on Friday morning.
In fact, he records the show on Wednesdays. Unless your podcast is dealing with current events that would be dated in a few days, timing isn't critical.
It really doesn't matter to me when my favorite podcast publishes. I only care that he is there consistently when I'm ready to listen. That consistency builds trust with your audience as well.
Pick a day and time. Then, stick with it.
SHOW NOTES
Does anyone read show notes? I personally don’t read them on podcasts I listen to. I write a simple episode description for ours but don’t really add anything else. Should I be putting more detail in?
-Tim
Yes, you should probably add more detail.
Your show notes really serve three purposes.
First, your show notes should provide the important info from your episode that your listeners might be seeking.
This info could be links that you mentioned in the show. It might be the lead magnet you were offering or a book you referenced.
Your show notes could offer a bulleted list of points you made during the episode. Maybe you were talking about the top 7 tools you currently use. Listeners might come to your show notes to find that list.
The next purpose of your show notes is Google juice. When you create SEO-rich show notes, you make it easy for Google to find you.
Spending a little more time adding detail to your show notes will improve your SEO. Use strong keywords and optimize your notes as much as possible.
The final purpose of your show notes is accessibility for those with disabilities.
It is important to make your podcast content available for those with hearing and vision impairments. The best way to do this is with a full transcript.
Changes in iOS 17.4 include support for auto-generated transcripts in the Apple Podcasts app. However, transcripts will only be available for English, French, German, and Spanish-language podcasts.
Adding more detail to your podcast will make it easier for those with disabilities to consume your content.
There are many benefits to putting in a little more time and effort into your notes.
INCREASE VISIBILITY FOR PODCAST PROMOTION
H
HOW DO I GROW MY PODCAST?
When it comes to growing our podcast, I get many questions about podcast promotion. How do we get in front of new listeners and invite them into our show?
On this episode, we'll answer a variety of questions about podcast promotion.
PODCAST GROWTH EQUATION
There are two sides to the podcast growth equation.
A larger audience involves keeping your current listeners coming back week after week while you are attracting new listeners to your show.
If you are only promoting your show on social media and to your email list, you are only speaking to people who already know you. This does very little to grow your audience.
However, podcast promotion on social media and to your list is important to keep your current listeners coming back every episode. So, keep it up.
To grow, you also need to get in front of new listeners who are unaware of you. Invite those people into your world, so you can increase the number of listeners.
As we go through these questions around podcast promotion, we'll start with some fundamentals around structure and process. We'll then talk about visibility. Finally, we'll get to when and what to promote.
Let's jump in.
PUBLISHING DAY
What day of the week and what time do you release your podcast episodes? I’m about to launch my new podcast and I want a set date and time for when I release my weekly episode.
-Craig
The great thing about podcasting is that it is on-demand entertainment. People can consume it whenever they would like.
The day and time your publish your show isn't nearly as important as your consistency. Be there when they are ready to listen.
People are creatures of habit. Get them in the habit of listening to your podcast.
I listen to my favorite podcast on Saturdays when I am working around the house. I believe he publishes sometime on Friday morning.
In fact, he records the show on Wednesdays. Unless your podcast is dealing with current events that would be dated in a few days, timing isn't critical.
It really doesn't matter to me when my favorite podcast publishes. I only care that he is there consistently when I'm ready to listen. That consistency builds trust with your audience as well.
Pick a day and time. Then, stick with it.
SHOW NOTES
Does anyone read show notes? I personally don’t read them on podcasts I listen to. I write a simple episode description for ours but don’t really add anything else. Should I be putting more detail in?
-Tim
Yes, you should probably add more detail.
Your show notes really serve three purposes.
First, your show notes should provide the important info from your episode that your listeners might be seeking.
This info could be links that you mentioned in the show. It might be the lead magnet you were offering or a book you referenced.
Your show notes could offer a bulleted list of points you made during the episode. Maybe you were talking about the top 7 tools you currently use. Listeners might come to your show notes to find that list.
The next purpose of your show notes is Google juice. When you create SEO-rich show notes, you make it easy for Google to find you.
Spending a little more time adding detail to your show notes will improve your SEO. Use strong keywords and optimize your notes as much as possible.
The final purpose of your show notes is accessibility for those with disabilities.
It is important to make your podcast content available for those with hearing and vision impairments. The best way to do this is with a full transcript.
Changes in iOS 17.4 include support for auto-generated transcripts in the Apple Podcasts app. However, transcripts will only be available for English, French, German, and Spanish-language podcasts.
Adding more detail to your podcast will make it easier for those with disabilities to consume your content.
There are many benefits to putting in a little more time and effort into your notes.
INCREASE VISIBILITY FOR PODCAST PROMOTION
H
30 min