Purpose & Profit Club Christina Tzavaras Edwards

Today we're talking about two things that are required to grow your mission, to grow your impact, to grow your funding, AND to grow your visibility. You have to do these two things repeatedly in order for your organization to grow—prospecting and outreach. I know, I know, these are not the most exciting things to do, but I'm going to walk you through how I handle prospecting and outreach, and how I've literally built three different businesses using a method that works for me. Prospecting and outreach does not have to feel like it's tight and cold calling or the most stressful thing ever. This method works, it is how I started my first business back in 2007, and again, started another business in 2011 solely using prospecting and outreach. Many times entrepreneurs get stuck because they've got a great business idea and they build a website for it, they get some business cards for it, and then it's like just waiting, just waiting for the people to come buy the thing, right? That is not how you build a profitable business. The same is true for nonprofits. They apply for their 501c3 status, they get their website, they get maybe a board of directors, and then they're waiting. What you need is a model for prospecting and outreach that is doable, that is rinse and repeat and part of your annual, monthly, and weekly plan. Tune in to find out how to create yours to increase your donorship today.  

Topics:
Taking stock of how many people you know that are within and outside of your network to capitalize on organic marketingWhy Christina teaches both marketing and fundraising along with the innerwork in her coaching program How to authentically create big donor moments with prospecting and just talking about what you do Creating a yearly and monthly outreach plan to meet each of your short and long term goals Loving on yourself through the anxiety and fear of pitching and believing there’s a win on the other side
For a full list of links and resources mentioned in this episode, click here.
Connect with Christina on Instagram: @splendidconsulting
Connect with Laura on Instagram: @laurabelgray
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded?  Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Resources:
Purpose & Profit Club™ Group Coaching Program - waitlist Email Goldmine [Free Masterclass] Schedule a discovery call here. - Instagram, LinkedIn, website
- Join the Purpose and Profit Club weekly newsletter here.

May contain affiliate links

Have you ever heard the saying, “Never skip a day,” if you've tried to create a new habit, started a New Year's resolution, or have had any sort of health or fitness related goal, you've probably have. But on today’s episode of the Purpose & Profit Club™, I want to share why I hate this saying and why I think it's just a perfectionist trap. And instead, we’ll talk about how to create new habits, set better goals, how to stick to them, and how I've done this in my own professional and personal life. Plus, if you do like the mentality of never skipping a day, I’m covering what to do if life happens and you inevitably do have to skip a day. I want you to think of one goal you have, decide the habits you’ll create and the guardrails you’ll put in place to achieve them. Then, I want you to ditch the idea that you’ve got to be perfect at implementing it.
Topics:
Why the idea of “perfect” is a red flag, especially if you’re not living solo How to actually create sustainable habits without the “never skip a day” BS Acknowledging that it takes about 60 days to create a habit and how to create a realistic timeline/goalsMotivating yourself through the times where you don’t see instant feedback/gratification Why the inner work is more of a barrier than anything tactical when it comes to habit creation Giving yourself the freedom to break the rules to find what serves you and your audience the best Remembering to celebrate the small wins
For a full list of links and resources mentioned in this episode, click here.
Connect with Christina on Instagram: @splendidconsulting
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded?  Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Resources:
Purpose & Profit Club™ Group Coaching Program - waitlist Email Goldmine [Free Masterclass] Schedule a discovery call here. - Instagram, LinkedIn, website
- Join the Purpose and Profit Club weekly newsletter here.

May contain affiliate links

How do you keep momentum for 6+ months post-launch? That’s exactly what Laura Belgray and I are chatting about on this episode of the Purpose & Profit Club™ Podcast. Laura is the founder of Talking Shrimp, co-creator of The Copy Cure, and author of Tough Titties: On Living Your Best Life When You're the F'ing Worst. An award-winning copywriting expert, she helps entrepreneurs find the perfect words to express and sell what they do in a way that gets them paid to be themselves. Throughout our conversation, you’ll hear the strategies that Laura uses to keep her audience engaged and how she’d recommend nonprofit executives put them into action to drive success (and donations). Crafting an authentic connection with your audience and potential donors is probably easier than you think. Tune in to learn more. 
Topics:
How Laura has kept up momentum and promotion for her book, Tough Titties, even though it was released 6+ months ago Getting over the fear of “bugging people” when you are promoting your work to find more creative successThe promotion tools and strategies that Laura used during the pre-launch period for her book  Laura’s style of writing, “Flawesome” and how it gives her edge while modeling vulnerability and success How Laura’s decisiveness has helped grow her career and her visibilityThe method that Laura used to quiet her inner critic and finally get her book written The number of emails per week that Laura recommends for non-profits and the type of content she wants to see more of For a full list of links and resources mentioned in this episode, click here.
Connect with Christina on Instagram: @splendidconsulting
Connect with Laura on Instagram: @laurabelgray
Save $1000 thru 5/9/24 when you join the Purpose & Profit Club Coaching Program.
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded?  Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Resources:
Purpose & Profit Club™ Group Coaching Program - waitlist Email Goldmine [Free Masterclass] Schedule a discovery call here. - Instagram, LinkedIn, website
- Join the Purpose and Profit Club weekly newsletter here.

May contain affiliate links

Today on the Purpose & Profit Club™ Podcast, we're going to talk about underestimating and where this shows up for you personally, where this may show up in your organization, and how you are underestimating your prospects, your donors, your social street teamers, your potential partners, sponsors, etc. I’m going to teach you how to switch your default of underestimating yourself and show you the power of overestimating your capability to increase the possibility of growth for yourself and your organization. I can’t wait to hear your favorite takeaways! 
Topics:
How we typically think tasks take way more time than they actually take and the effect this has on our work Stair stepping your belief in your own capability to increase possibility Giving yourself the permission to stand out, ruffle some feathers, and accelerate your possibility to attract more donors Making celebration a regular occurrence in your business Overestimating your possibility and capability to get into the rooms you need to be in and get a seat at the table The most common ways Christina sees organizations underestimating their donors Action steps you can take today to upgrade your time capacity, your VIP donors, and the overall growth of your organization For a full list of links and resources mentioned in this episode, click here.
Connect with Christina on Instagram: @splendidconsulting
Save $1000 thru 5/9/24 when you join the Purpose & Profit Club Coaching Program.
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded?  Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Resources:
Purpose & Profit Club™ Group Coaching Program - waitlist Email Goldmine [Free Masterclass] Schedule a discovery call here. - Instagram, LinkedIn, website
- Join the Purpose and Profit Club weekly newsletter here.

May contain affiliate links

As a part of the launch for the next round of The Purpose & Profit™ Coaching Program, I’ve done a lot of free chats with people who want to join. Since the calls, I’ve formulated a list of common issues that nonprofits are facing when it comes to investing in their organization’s growth. The funny thing? Whether their organization raises $1 million+ or $20K, I hear the same issues when it comes to getting the okay from leadership to essentially spend money to make money. There are the same limiting beliefs, the same fears, and the same unmet needs for capacity building. Today I want to talk about having the faith to take a leap, because on the other side could be your biggest win.


Topics:
Objection and challenge throughlines that Christina has noticed on clarity calls with clients Why an organization who makes $20K can face the same challenges as the one who makes $1.2 million Actions steps to take if no one knows what you do or if your market is saturatedBelieving that all of the big wins in your life will be on the other side of taking a leap Getting your board on board to invest in time, support, guidance, capacity building  The importance of coming up with a game plan for your launch and your donor’s journeyDoubling down after receiving rejection from your board or leadership when it comes to investing in support 

For a full list of links and resources mentioned in this episode, click here.
Connect with Christina on Instagram: @splendidconsulting


Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded?  Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Resources:
Purpose & Profit Club™ Group Coaching Program - waitlist Email Goldmine [Free Masterclass] Schedule a discovery call here. - Instagram, LinkedIn, website
- Join the Purpose and Profit Club weekly newsletter here.

May contain affiliate links

Did you always know that you were going to be working in the nonprofit world, or is it something that the universe directed you toward? This is exactly what happened for today’s guest, Kathy Ruiz-Carter. After being diagnosed with a rare skin disorder she started a podcast to find community, then started a membership, then finally landed on creating her own nonprofit, the Lichen Sclerosus Support Network. On today’s episode, she shares what she’s learned along the way and how she’s managed to be profitable from day one. It’s been so fun to see her grow as an executive director, bringing the network’s audience and fundraising efforts right along with her. Kathy is such a light and I can’t wait for you to soak some of that up throughout the episode! 


Topics:
The challenges that come with starting a nonprofit and finding funding within a niche (and medical diagnosis) that is almost unheard ofHow Kathy grew her nonprofit’s website hits from 17,000 to over 100,000, quadrupled her email list, and doubled her revenue using the methods she learned in the Purpose & Profit Club™Using (and extending) Giving Tuesday to increase traffic, engagement, and donations and the power of giving your audience free value Why you should send more (and then some more) emails, even to those who have already donated How to empower your supporters to donate and separate your worth from what they decide Knowing when it’s time to move on from the free information and invest in coaching The process Kathy went through in growing her business from a podcast, then a membership, to a nonprofit Believing that you get back what you put out and trusting the universe to provide for you
For a full list of links and resources mentioned in this episode, click here.
Connect with Christina on Instagram: @splendidconsulting
Save $1000 thru 5/9/24 when you join the Purpose & Profit Club Coaching Program.
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded?  Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Resources:
Purpose & Profit Club™ Group Coaching Program - waitlist Email Goldmine [Free Masterclass] Schedule a discovery call here. - Instagram, LinkedIn, website
- Join the Purpose and Profit Club weekly newsletter here.

May contain affiliate links