Radical Disruption Mya Nichol - Business Coach & Instagram Expert

I’m beyond excited for today’s episode! My friend and long-time inspiration, Kahlea, is joining me today! Kahlea Wade is a Creator Economy and Influencer Marketing Expert with 9 years of experience in the industry. In addition to being a creator herself, she's worked with creators to help them secure nearly $1,000,000 in brand partnerships. In 2022, she launched a talent agency called Alora Society with one of her friends, which facilitates mutually beneficial partnerships between brands and creators. Through Alora Society, their creators have partnered with renowned brands like Meta, Nike, Amazon Prime, Skims, Michael Kors, Etsy, Tresemmé, and more. Kahlea has also been featured in outlets such as Fox News, The Today Show, and Forbes for her creator insights and expertise.
 
Kahlea brings her wealth of knowledge to us today by spilling all the tea on how to pitch yourself to a brand and create paid partnerships. She goes in-depth on so much info, you’re going to want to listen to this episode multiple times!
Kahlea shares:
What to say or do to reach out to partnerships to pitch yourself How to turn gifted partnerships into paid partnerships A deep dive into what variables determine how to create your rates for working with brands, as well as ideas for how to build equations for rates What and what not to have in your media kit What metrics brands are looking for when hiring a creator or influencer What to watch out for or make sure is included in contracts What mistakes in general that creators and business owners should avoid to make sure that their getting the most out of their experience working with brands How to pitch to a brand for a long term partnership How to attract brands through your content and accounts  
Resources & Links:
Profit Mavens Summit 150 Free Hooks List Building 101 Manychat Stories that Sell IG University Kajabi 30 day free trial + 20 free story templates Around the Clock Masterclass Kahlea’s Negotiation Playbook and FREEBIE Brand Partnership Pitch Template  
Connect with Kahlea:
Follow on Instagram @kahleanicolee Follow on Threads @kahleanicolee Follow Alora Socity on Instagram @alora.society Download her FREEBIE: Brand Partnership Pitch Template  
Connect with Mya:
Follow on Instagram @myanichol Join my email list Check out my website Now on YouTube  
Make sure to hit subscribe/follow so you never miss an episode!
Find the complete show notes here: https://myanichol.com/2024/06/25/how-to-land-high-paying-brand-partnerships-from-gifted-products-and-become-a-pitching-master-w-kahlea-kahleanicolee-episode-73/ 

On today’s episode we have Emily Parsons, the founder and Co-CEO of Let’s Get Social Agency, a marketing and funnel agency helping female entrepreneurs scale their online business with strategic and simple sales funnels. Emily has been invited to speak on stages at Fortune 500 companies like Macy’s and has worked on marketing projects with brands like Abercrombie & Fitch, Toyota, and Nike. And has helped over 1200 women launch their own online service-based business. When she's not working you can find her soaking in the Florida sunshine with her husband and two pups.
In this episode Emily shares how her and her business partner grew Let’s Get Social Agency into what it is today from where it started, to niching down to Pinterest marketing, to teaching other women how to scale their online businesses.
 
Emily dives into:
What’s changed in the digital marketing landscape since starting her business in 2017 What’s the best business for women in 2024 in the online space What did the transition from the corporate world to becoming a service provider look like How do you know how to get started in the digital world as a service provider How to avoid burnout How do you create your profitable package formula so you can scale your business and gain client retention Advice on getting started in the virtual assistant world  
Resources & Links:
Profit Mavens Summit 150 Free Hooks List Building 101 Manychat Stories that Sell IG University Kajabi 30 day free trial + 20 free story templates Around the Clock Masterclass  
Connect with Emily:
Join The VA School Use code: MYA for $500 off the annual membership Follow on Instagram @emilyvdw Visit her website Check out her TikTok Don’t miss the FREE ebook: 4-step Playbook to Set Up a Successful Virtual Assistant Business in 2024  
Connect with Mya:
Follow on Instagram @myanichol Join my email list Check out my website Now on YouTube  
Make sure to hit subscribe/follow so you never miss an episode!
Find the complete show notes here: https://myanichol.com/2024/06/18/scaling-your-business-as-a-service-provider-to-6-figures-w-emilyvdw-episode-72/

I’m so excited to have Carly Zanoni with me today. Carly is a Northern California native who found her way into the beauty industry 17 years ago. After training with some of the most sought after hairstylists, and spending 13 amazing years behind the chair taking clients, Carly shifted her focus solely to educating other hairstylists. Carly teaches in-person classes but has also had the incredible opportunity to connect with thousands of stylists throughout the world through her wildly successful online education platform Blonde Chronicles University she launched during Covid.
 
In today’s episode, Carly shares the background, peaks and valleys, and step-by-step of scaling her business. She goes in depth about:
Changing platforms and steps to use to make that an easier transition How she grew her membership to over 8k and social following to over 650k Why experimenting with content to see if it works is important Accepting you won’t always be in 100% growth mode Leveraging what you’ve already built and continue to build off of it How she handled pricing increases with customers  Taking four years to add two new stand alone courses The success of her membership bringing in 150k a month  
Resources & Links:
Profit Mavens Summit 150 Free Hooks List Building 101 Manychat Stories that Sell IG University Kajabi 30 day free trial + 20 free story templates Around the Clock Masterclass  
Connect with Carly:
Follow on Instagram @the.blonde.chronicles Visit her website Check out her TikTok  
Connect with Mya:
Follow on Instagram @myanichol Join my email list Check out my website Now on YouTube  
Make sure to hit subscribe/follow so you never miss an episode!
Find the complete show notes here: https://myanichol.com/2024/06/11/a-1m-year-business-within-2-years-of-launching-w-the-blonde-chronicles-episode-71/

Today’s episode is part four and the final episode of a series looking at successful businesses and taking the techniques they’ve used to become massively successful and thinking about how we can apply those to our businesses in the online space. 
In this episode I cover the Red Bull Effect: building community. Red Bull markets a lifestyle, not just a product, so we need to look at how to align our businesses to a lifestyle or a set of values that our target audience aspires to. Red Bull targets customers that live and enjoy high energy activities, sports, and adventure. Ultimately this makes Red Bull a symbol of vitality and excitement. In today’s episode I share how to embody the lifestyle you want your brand associated with so you’re a living, breathing example of what you teach and preach.
 
I’ll dig deeper into these questions:
How can you sell the lifestyle that your offers provide? What is the physical representation of the emotional aspect that you help people with?  What stories can you tell that will create more community connection? How can you create a legacy for your brand? Does your life represent your message?  
Resources & Links:
Profit Mavens Summit 150 Free Hooks List Building 101 Manychat Stories that Sell IG University Kajabi 30 day free trial + 20 free story templates Around the Clock Masterclass


 
Connect with Mya:
Follow on Instagram @myanichol Join my email list Check out my website Now on YouTube  
Related Episodes: 
Episode 67: Business effects part 1 - IKEA Episode 68: Business effects part 2 - Amazon Episode 69: Business effects part 3 - Apple  
Make sure to hit subscribe/follow so you never miss an episode!
Find the complete show notes here: https://myanichol.com/2024/06/04/business-effects-part-4-red-bull-episode-70/

Today’s episode is part three of a four-part series looking at successful businesses and taking the techniques they’ve used to become massively successful and thinking about how we can apply those to our businesses in the online space. 
 
This episode dives into the Apple Effect: making things work together to create a seamless user experience. In our businesses, this means creating a cohesive experience for our customers across our digital products and offers. Implementing seamless cross sells, complimentary offers, and bundles within your ecosystem drives customer loyalty and repeat customers.
 
In today’s episode I share four ways to implement the Apple effect into your business to retain customers:
Building an offer suite strategy Selling on the back end of an offer Present an offer on the front end to create cross sells Bundle offers that go well together  
Resources & Links:
Profit Mavens Summit 150 Free Hooks List Building 101 Manychat Stories that Sell IG University Kajabi 30 day free trial + 20 free story templates Around the Clock Masterclass  
Connect with Mya:
Follow on Instagram @myanichol Join my email list Check out my website Now on YouTube  
Related Episodes: 
Episode 67: Business effects part 1 - IKEA Episode 68: Business effects part 2 - Amazon  
Make sure to hit subscribe/follow so you never miss an episode!
Find the compete show notes here: https://myanichol.com/2024/05/28/business-effects-part-3-apple-episode-69/
 

Today’s episode is part two of a four-part series looking at successful businesses and taking the techniques they’ve used to become massively successful and thinking about how we can apply those to our businesses in the online space. 
 
This episode covers the Amazon Effect: the fact that the quicker people get results, the more likely they are going to want to be repeat customers for a long time. This isn’t rooted in psychology but my personal take on Amazon’s success. When applying it to the offers we create in our own businesses, I’ll dive into questions to ask yourself to get people from point A (their pain point) to point B (the result they want) as fast as possible to achieve a higher completion rate.
 
Resources & Links:
Profit Mavens Summit 150 Free Hooks List Building 101 Manychat Stories that Sell IG University Kajabi 30 day free trial + 20 free story templates Around the Clock Masterclass  
Connect with Mya:
Follow on Instagram @myanichol Join my email list Check out my website Now on YouTube  
Related Episodes: 
Episode 67: Business effects part 1 - IKEA
 
Make sure to hit subscribe/follow so you never miss an episode!
Find the complete show notes here: https://myanichol.com/2024/05/21/business-effects-part-2-amazon-episode-68/