Raise Your Revenue Raise Your Revenue

Part 4 of 4 



Salespeople don’t always focus on keeping clients. But if you want to build better relationships, gain more referrals, reap additional organic business, and make more commissions, this next phase of the PEAK process is for you. 



During K for Keep, Russ Lombardo shares why salespeople should care deeply about client retention, and how they can make this part of the sales process work for them — even if renewal is a separate silo at your place of work. 



If you want to hear more from Russ or to hire him to train your sales team, reach out and get in touch. Feel free to start by contacting us at info@barfieldrevenue.com. 



Missed an episode of our PEAK Sales Process podcast series? Catch up at the links below:



* P is for Prospect

* E is for Engage

* A is for Acquire



 

Part 3 of 4 



If you’re in sales, you’re always looking to acquire more clients. In this episode, we continue our four-part series about the PEAK sales process. We’re joined again by Russ Lombardo, an independent sales consultant and software sales trainer who has built the PEAK program after many years of successful sales and sales leadership in the technology sector. 



This time, we’re focusing on A for Acquire. This is the step in the sales process where we’re performing the actual selling. Russ explains how we need to be matching the prospect’s needs with our solutions, as well as how we can best set ourselves up to close the deal. 



You can access the previous episodes of our PEAK Sales Process series at the links below:



* P is for Prospect

* E is for Engage



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Part 2 of 4 



Engaging with potential customers is a key stage in the sales process, and every salesperson can always be improving here. In this episode, we continue our four-part series on the PEAK Sales Process with Russ Lombardo, a Raleigh-Durham based independent sales consultant, and software sales trainer.



Russ shares with us the E, for Engage, which includes qualifying your prospects. He gives us some useful tips on building rapport and understanding the prospect’s pain points. This is the second installment in the PEAK Sales Process series. You can tune into the first episode here.



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Part 1 of 4 



In the world of sales, we must always be improving both ourselves and our team. In this episode, we kick off a four-part series with Raleigh-Durham based Russ Lombardo. 



Russ is an independent sales consultant and software sales trainer who has built the PEAK program after many years of successful sales and sales leadership in the technology sector. In each episode, we’ll cover the tenants of his program. During Part 1, we explain the PEAK process and break down P, for Prospect. Prospecting is often the most challenging part of a salesperson’s role, and Russ shares some excellent strategies with us.



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Salespeople and marketing people aren’t in the same department or discipline, but they absolutely must work together. However, in many companies, there is tension between the sales and marketing teams. In this episode, Will and George discuss why the two teams don't always collaborate and why they should. Will also talks about:



* Do the good salespeople make for good marketers? Vice versa?

* When you’re consulting with small companies – particularly startups in tech – how do you advise them around this issue?



 



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Some studies say the hiring process takes an average of 23 business days. That’s far too long in our dynamic job market. In this episode, Will and George talk about why the long job process has some employers losing out.



Will also explains the ways employers can shorten the interview and hiring process — without removing steps in the process.