10 episodes

Real Estate Redefined contains news stories, agent testimonials and inspirational training for agents in Metro-Atlanta and North Georgia.

Real Estate Redefined Real Estate Redefined

    • Marketing

Real Estate Redefined contains news stories, agent testimonials and inspirational training for agents in Metro-Atlanta and North Georgia.

    • video
    Real Estate Redefined Video Series – Ep 118 – Market Forecast

    Real Estate Redefined Video Series – Ep 118 – Market Forecast

      Welcome to Episode #118 of the Real Estate Redefined Series. In this episode, Dan Forsman shares insights about the 2020 real estate market including predictions from his conversation with Lawrence Yun, Chief Economist from the National Association of REALTORS®. Dan also shares a great MoxiPresent Success Story and exciting new programs from Prosperity Home Mortgage that will save consumers a significant amount of money and reduce their risk. Watch the video for more details! Watch the video for more details!       —- Transcript —- What will the Greater Metro Atlanta Real Estate market look like in 2020?  Just watch the rest of this video to find out!  I know my son’s dog Indie will! Roll RER Intro  I am Dan Forsman and welcome to Real Estate Redefined.  Last Wednesday, I attended the FMLS First Look Event to see some of the new initiatives FMLS is planning for 2020.  At the event, I spoke to Lawrence Yun, Chief Economist and Senior Vice President of Research for the National Association of REALTORS. Lawrence shared that the real estate market for Greater Metro Atlanta area was in great shape and he expects closings to be up 4% and average sales price to grow 5% in 2020.  He expects a continuation of strong job growth for our area.  Lawrence commented that our home prices remain affordable compared to other metros and he believes that our buyer demand will continue to be fueled by the growing migration patterns for businesses and new residents moving to our area.  He shared that the biggest challenge in the coming year was lack of inventory – especially in the entry level markets. Lawrence expects new home starts to grow but not fast enough to offset our low inventory market segments.  Home values will continue to rise where we have strong demand and lower inventory. To help our associates and clients in this competitive, low inventory environment, we have just introduced a powerful new platform from MoxiWorks.  The first phase is MoxiPresent which is includes the industry’s best CMA or Comparative Market Analysis solution.  Two of our great associates in our Cobb Roswell have an amazing success story.  They were working with a new client who had previously listed his home with another real estate company for 6 months at $640,000.  The seller had contacted Madeline Sable and Cynthia Bowman because of their successful track record in the community.  Madeline and Cynthia had just attended our training class on MoxiPresent and prepared a comprehensive CMA for the seller – who was a licensed appraiser.  Once the seller saw all the market facts, he agreed to the recommended list price of $599,000.  Madeline and Cynthia launched their MEGA Open House marketing and attracted and incredible 120 visitors!  They secured a buyer and negotiated a full price offer.  In addition, they also qualified 20 great buyer and seller prospects.  MoxiPresent is a powerful solution that allows our associates to create amazing CMAs, Buyer Tours, Neighborhood Tours plus many types of online presentations including videos.  We are seeing success stories all over our company.  At our VISION 2020 Kickoff meeting, we will also be launching the new MoxiEngage CRM which will help our associates take their business to a whole new level.  Congratulations Madeline and Cynthia! You are great examples of Associates who know how to leverage new innovations to deliver more value and better service to your clients and customers. When I was with Lawrence Yun, I also asked him if he thought the Federal Reserve would lower interest rates further.  He does not expect that to happen in 2020… but expects mortgage rates to remain under 4%.  Given the competitive nature of buyers getting the properties they really want, our mortgage company has introduced several new programs to strengthen their offers in a competitive marketpla

    • video
    Real Estate Redefined – Ep 117 – MoxiWorks CRM

    Real Estate Redefined – Ep 117 – MoxiWorks CRM

      Welcome to Episode #117 of the Real Estate Redefined Series.  In this episode, Dan Forsman shares more insights about the strategy and benefits behind the partnership with MoxiWorks and our new New Real Estate CRM.  Watch the video for more details!       —- Transcript —- Today, I want to share my personal thoughts and WHY am so excited about our new MoxiWorks real estate CRM platform that has proven to help associates close over 54% more transactions.  Watch the rest of this video for the rest of the story!   Roll intro   Hello, I am Dan Forsman and welcome to Real Estate Redefined.   Many of you may have seen the audio podcast that I recorded last week.  I recorded that message from my farm in south Georgia while I was on vacation.  I am back from vacation and more energized than ever to help our team finish strong and get a fast start in 2020.   As many of you know, we have been evaluating CRM options for some time.  We considered the Salesforce option from our franchise organization but that platform is still in the early stages of development and just not ready for us to adopt.  After careful consideration, we have chosen the Moxi Works real estate CRM as our strategic solution – and I know this is the right choice for our associates.  The Moxi Cloud is a fully integrated suite of solutions including the MoxiEngage CRM and MoxiPresent – am amazing real-time CMA and online presentation solution.   So who is MoxiWorks and WHY we are so excited about this strategic relationship?   MoxiWorks is a Seattle-based technology company that provides customer relationship software for real estate brokerages.  Their CEO is York Bauer – who is well-known in our industry as a visionary for building solutions that help agents achieve higher productivity.  I have gotten to know York well and he will be here as a special guest at our Vision 2020 Kickoff Meeting on January 30th.   The Moxi Engage CRM was specifically built for real estate agents and has 65% agent adoption – the highest in our industry. MoxiPresent is the industry’s leading CMA platform.  As I mentioned before, agents using MoxiEngage close over 54% more transactions.  A major Moxi customer increased their agent productivity from 9 transactions to over 14 transactions.  Yes, 5 more transactions per agent!  If you closed 10 transactions, that means you could close 15 transactions by leveraging the Moxi platform to stay connected and move more prospects successfully through your sales flow.  Our average sales price is $335,000 which translates to approximately $10,000 in Gross Commission Income.  That means YOU could generate an average of $50,000 in GCI by selling 5 more transactions!   Last year, MoxiWorks partnered with Vector Capital, a $4 billion private equity firm for a significant capital investment in the company.  This investment gave them the financial resources to make strategic acquisitions.  A few weeks ago, MoxiWorks acquired Imprev, the leader in real estate marketing automation.  With that acquisition, MoxiWorks now supports over 260 brokerages and 340,000 agents.  MoxiWorks now has the resources to move even faster to deliver new functionality.  As we know, speed is the key to competitive advantage and MoxiWorks speed will give our associates a great advantage in 2020 and beyond.  It is clear that MoxiWorks is the most effective platform to help real estate agents increase their productivity and that is why we chose them as our strategic partner.          So when are we launching these exciting new solutions?   Our teams have been working diligently with Moxi to get everything set up and ready.  As part of this effort, we visited and collaborated with several other sister-companies that had already implemented these platforms.  Those included Long & Foster in Northern Virginia and the Mid-Atla

    • video
    Real Estate Redefined – Ep 116 – CRM Announcement

    Real Estate Redefined – Ep 116 – CRM Announcement

        Welcome to Episode #116 of the Real Estate Redefined Series. In this episode, Dan Forsman shares exciting news about the launch of our New Real Estate CRM that has proven to help associates close 54% more transactions! Dan was on vacation and recorded this audio podcast to share his excitement about our new CRM platform powered by MoxiWorks. Watch the video for more details!     —- Transcript —- Today, I am happy to unveil our plans for our new real estate CRM platform that has proven to help associates close over 54% more transactions.  Watch the rest of this video to learn more!   Roll intro   Hello, I am Dan Forsman and welcome to Real Estate Redefined. I hope everyone had a great Thanksgiving holiday.  We are now in December and the new year is just around the corner.  The holiday season presents a great opportunity to connect with your sphere, neighbors, family and friends. Holiday party conversations always lead to the topic of real estate.  Make sure you are ready with the latest facts and trends so you can be their trusted guide.  We expect to see more listings hit the market in early 2020 as more homeowners downsize, expand their families, move up and buy their first home. Today, I am excited to announce that we are launching our new real estate CRM platform to help you organize your contacts, stay more connected to your clients & prospects and increase your production.  After careful consideration, we have chosen the Moxi Works real estate CRM as our strategic solution.  We considered the Salesforce option but that platform is still in the early stages of development and just not ready for us to adopt.  The Moxi Cloud is a fully integrated suite of solutions that were built specifically for real estate agents.  The Moxi Engage CRM has the highest agent adoption rates for any CRM in our industry.  This proven system is already being used by over 80 brokerages and 130,000 agents which represents more than 13% of the transactions in the U.S.  I had the pleasure of attending the recent Moxi Works annual client conference in Seattle.  The feedback, agent adoption and increases in production from other companies like Windermere, Long & Foster, Intero, Ebby Halliday and Berkshire Hathaway HomeServices Koenig Rubloff was exceptional.  Windermere is a large brokerage in the pacific northwest with over 6500 agents.  By leveraging the Moxi Works platform, they increased their production from an average of 9 transactions to over 14 transactions!  No other brokerage in our market is using this powerful platform so YOU will have a unique advantage. Our real estate CRM will allow you to organize your contacts into flexible groups such as subdivisions, networking groups, past clients or anything you prefer.  You can assign contacts to as many groups as you desire and everything will sync with your contacts in Office 365, Gmail and your Reliance website.  You will have a sales pipeline flow that shows the progression of a prospect across marketing, prospect, active and pending stages. Once the client is closed, you will be able to see your performance against your established goals.  The MLS integration will pre-populate your listing, pending and closing data to make this easier.  Each stage has Task Lists that you can customize to keep track of your activities. In addition, we are launching the industry’s leading online presentation solution with a real-time interactive CMA that will help you win more listings!  Moxi Present allows you to easily send a real-time CMA that will automatically update with the latest properties that are new to the market or change in status. You can even add a personal video as an intro.  Agents using Moxi Present close 43% more transactions than others who do not.  These powerful online presentations can be used for many other solutions such as a Buyer Tour with ma

    • video
    Real Estate Redefined – Ep 115 – Veterans Day

    Real Estate Redefined – Ep 115 – Veterans Day

        Welcome to Episode #115 of the Real Estate Redefined Video Series.  In this episode, Dan Forsman celebrates our veterans, shares the history of Veterans Day and provides 5 actions you can take to honor our amazing veterans.  Watch the video for more details!    

    • video
    Real Estate Redefined – Ep 114 – Investing in Real Estate

    Real Estate Redefined – Ep 114 – Investing in Real Estate

        Welcome to Episode #114 of the Real Estate Redefined Video Series.  In this episode, Dan Forsman highlights a unique opportunity for clients, associates and employees to achieve exceptional financial returns!  For our associates, please register on PROPEL or with your local office staff for the upcoming Best Year Ever Business Planning event with Coach Jeff Mays on Tuesday, November 5th or Wednesday, November 6th.  Coach Jeff will share the latest ideas to help develop your strategy and plan for 2020. You do not want to miss this!  Watch the video for more details!     — Transcript — The stock market is approaching all-time highs again with growing fears of a correction.  Interest rates on money in the bank are lower than any point in our lifetimes.  So where can you make a decent return on your money?  Well, what if I told you that I knew the secret to getting 35-55% annual “cash on cash” returns on your money?  Interested?  Watch the rest of this video to learn how! Roll intro I am Dan Forsman and welcome to Real Estate Redefined. October is almost finished and we now have 9 weeks left in the year.  There is still time to finish strong so I encourage you to make every day count.  Our next MEGA open house event is November 17th and we are expecting record turnouts!  Now is the time to begin your pre-event marketing to the local community.  Our MEGA open house marketing is the key to attracting more buyers for our listings… and the difference between a MEGA event and just an open house. This is also the time of year where we take time to work on our business strategy for next year.  Coach Jeff Mays from the Tom Ferry organization will be here next week for 2 “Best Year Ever” business planning sessions.  Coach Jeff will be sharing the latest ideas to make 2020 your Best Year Ever.  The first event will be Tuesday, November 4th at the Crown Plaza in Peachtree City from 9:30am to 1pm.  The second event will be Wednesday, November 5th at the Crown Plaza Ravinia in Dunwoody from 9:30 to 1.  These classes are approved for 3 hours of CE credit.  Please register on PROPEL or with your local office staff. In my opening comments today, I highlighted an opportunity to generate 35-55% cash on cash returns.  So what is that secret investment opportunity?  The answer is obvious – real estate.  According to a recent Gallup survey, real estate is America’s best choice for long term investment. In particular, we see a great opportunity for investing in single family rental properties.  There are also great options for duplexes, quadriplexes and a range of commercial investments. Consider these facts.  The Mayors Council predicts that population growth for our metro area will grow by 2.8 million people by 2046.  The Atlanta Regional Commission forecasts that employment will grow above the national average and will almost double in the next 20 years.  This means that buyer demand for housing will remain strong for the foreseeable future.  As we already know, the supply of entry level homes is critically low and most first-time buyers are delaying their home purchases and renting.  The demand for rental properties will remain strong.  New home builders cannot create more affordable inventory fast enough so we expect this supply and demand gap to continue. Now. Let’s look at financing.  The average mortgage rate is past decades was over 8%.  Today, we are still seeing mortgage rates in the mid to high 3% range.  Historically speaking, this is an unprecedented time where we see strong demand and very low financing options. Let me show you an example.  Let’s say you purchased a rental property for $300,000 and put $50,000 down.  Your loan amount would be $250,000.  Let’s assume a conservative 3% annual rate of appreciation.  If your loan was 15 years and you help the property

    • video
    Real Estate Redefined – Ep 113 – Sprint To The Finish

    Real Estate Redefined – Ep 113 – Sprint To The Finish

        Welcome to Episode #113 of the Real Estate Redefined Video Series.  In this episode, Dan Forsman highlights several exciting new initiatives to help you SPRINT TO THE FINISH in 2019 and BUILD MOMENTUM for 2020!  Topics include Agent Group Health Care, Sales Edge with Bill Pipes, Jonny On It App, Salesforce CRM and the upcoming MEGA Open House event on October 20th. Watch the video for more details!       — Transcript — Did you realize that there are only 12 weeks left in the year.  Today, we have more initiatives that will help you SPRINT TO THE FINISH in 2019 and BUILD MOMENTUM for 2020.  Watch the rest of this video to learn more!   Roll intro   I am Dan Forsman and welcome to Real Estate Redefined.   We are excited to be launching our new Agent Insurance program this week. These health insurance options are in addition to our menu of current benefits which already include dental, vision, life, long term disability, tax savings and retirement planning.  Your Managing Brokers will be providing more details in your sales meetings this week.  There is a dedicated toll-free number to contact specialists with our provider for any questions or assistance in the application process.   We are looking forward to seeing you all next Tuesday and Wednesday at the Crown Plaza Ravinia for our exclusive Sales Edge event with Bill Pipes of the Tom Ferry organization. This will be an action-packed two days with specific talking points to help you generate more conversations, appointments and closings!…  And you can now get a full 12 hours of CE credits.  At the event, we will have tables with many of our vendors including Curbio, Jonny On It and Adwerx plus our company departments.  You DO NOT want to miss this!! Please register on Propel or with your office admin.   Today, we are also launching a new app called JONNY ON IT.  Todd Tucker is here to provide some details …   (Go to Todd Tucker)   Thanks Dan. Jonny On It is a provider of home repair and improvement services.  Need a painter..  a handyman.. help with your HVAC system or one of many other services?  These vendors are thoroughly vetted for their qualifications, insurance and licenses.  YOUR App is branded to you – so you are always “top of mind” even when consumers are not involved in a real estate transaction.  To help you get started, we have provided a $100 promo code for the first use- the code is BHHSGA100. We have 2 webinars scheduled this week with all the details. The webinars are Tuesday at 2pm and Thursday at 3pm.  The links to register are in the announcement below.  Also look for this week’s Good To Know video for more details.  Our partners from Jonny On It will be visiting each office soon for more personalized training.   (Go Back to Dan) Thanks Todd- Jonny On It will be a popular tool for our associates and it is a great fit to help properties that need minor renovations that fall below the $15,000 minimum for Curbio presale renovations. Speaking of Curbio, we are getting great feedback on that program since we announced our partnership last week.  Our associates have many opportunities to create more value for our sellers with presale renovations.  Renovate now and pay at close with Curbio.   As we announced last week, our new Salesforce CRM is here.  We are doing our internal setup and internal training over the first few weeks of October.  After Sales Edge, we will start working with our early adopter team and then launching methodically to the rest of the company over the course of the 4th quarter.  Look for more details from our Chief Innovation Officer, Tony Floyd.   Our final MEGA open house events of the year are scheduled for October 20thand November 17th.  Do not miss the opportunity to SPRINT TO THE FINISH and build your brand in local your markets with MEGA open house marketing and e

Top Podcasts In Marketing