The Recruitment CEO's Insider Guide Katy Green and Nicky Coffin

Are you a recruitment business owner feeling frustrated, overworked, and stuck in the cold-calling grind? In this episode, we'll reveal a game-changing strategy that can transform your business development process and skyrocket your sales.
Join Katy and Jane as they discuss the untapped power of candidate testimonials. Discover how Jane rebuilt her recruitment desk during the 2008 recession, going from zero to £48K in billings by leveraging this simple yet effective technique.
Learn how to bypass gatekeepers, reach decision-makers directly, and provide value to clients before they even start working with you. Find out how a single 15-minute testimonial call can lead to years of exclusive business and help you land retainers without the hassle of cold calling.
Don't miss this opportunity to revolutionise your recruitment process and take your business to the next level. Click play now and get ready to transform your approach to business development!
"It's about making sure you're giving a client value before they start working with you. They want to feel like they've experienced you and they've experienced your service before they actually buy from you." - Katy Green
 
In this episode, you will:
Discover a powerful strategy to rebuild your recruitment desk and increase billings, even during challenging times. Learn how to bypass gatekeepers and reach decision-makers directly, providing value to clients from the start. Understand the importance of giving candidates an exceptional experience to generate glowing testimonials. Explore real-life case studies that demonstrate the impact of testimonials on securing placements and long-term business relationships. Gain actionable insights on training your team to master the art of gathering testimonials effectively.  
Resources Mentioned:
FREE Testimonial Reference Form Jane Pettit’s LinkedIn ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
► Want Help Scaling Your Recruitment Business to 7-Figures (and beyond)?
Great! I have plenty of FREE RESOURCES that you can check out to see if this is something that can work in your business.
Watch our free training and get a proven system that helps your team make 5, 10 or 20 extra placements a month reliably and predictably in next 30 days: Attract, Convert and Deliver. Watch now https://learn.centredexcellence.co.uk/vsl-youtube61658857
Join our Recruitment Business Accelerator Community on Facebook. Where smart Recruitment and Executive Search Business Owners come to level up their skills and knowledge to build 7+ figure recruitment businesses: https://www.facebook.com/groups/526435818123500
 
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► WANT TO CHAT IT OUT?
Let’s have a chat to see IF or HOW this can work for your recruitment or executive search business, apply here and give me some details about your business: https://profitaccelerator.centredexcellence.co.uk/apply
 

Are you a recruitment business owner feeling frustrated, overwhelmed, and stuck in a cycle of feast or famine? Do you dream of scaling your agency to achieve financial freedom and a better work-life balance? If so, you won't want to miss this transformative episode.
Join us as we sit down with Dennis Howes, the co-founder of Membership Bespoke Recruitment Specialist. In just two years, Dennis and his business partner, Daniel, accomplished the extraordinary – they skyrocketed their turnover from £240k to a staggering £2.5M, with £1M in pure profit. And the best part? They did it all without burning out or sacrificing their personal lives.
In this episode, Dennis generously shares the game-changing strategies and unconventional approaches that fuelled their 1051% revenue growth. From implementing an exclusive-only model to restructuring their team for optimal performance, you'll discover the secrets behind their success. Whether you're looking to boost your fill ratio, increase your fees, or expand into new markets, this episode is packed with actionable advice and real-world examples.
So, if you're ready to take your recruitment business to the next level and achieve the success you've always dreamed of, tune in now and learn from one of the industry's most inspiring success stories.
“I would say niche, if you're not niche, then try and narrow in on the niche. Either a sector or a department, and be the best at that. Don't be everything to everyone to begin with, just be the best at one thing.” — Dennis Howes

Topics discussed in this episode:
Transitioning from a £240k turnover to £2.5 million with £1 million profit in just two years Implementing an exclusive-only policy with clients and increasing fees from 15% to 18% Building a team of specialized, part-time working mums through a remote and flexible working model Developing an organic temporary division without borrowing money, starting with day rates and ring-fencing funds The importance of focusing on your niche, working in your area of strength, and delegating tasks to others The personal transformation Dennis experienced, including weight loss, improved work-life balance, and reversing a medical condition ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
► Want Help Scaling Your Recruitment Business to 7-Figures (and beyond)?
Great! I have plenty of FREE RESOURCES that you can check out to see if this is something that can work in your business.
► Watch our free training and get a proven system that helps your team make 5, 10 or 20 extra placements a month reliably and predictably in next 30 days: Attract, Convert and Deliver. Watch now https://learn.centredexcellence.co.uk/vsl-youtube61658857
► Join our Recruitment Business Accelerator Community on Facebook. Where smart Recruitment and Executive Search Business Owners come to level up their skills and knowledge to build 7+ figure recruitment businesses: https://www.facebook.com/groups/526435818123500
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► WANT TO CHAT IT OUT?
Let’s have a chat to see IF or HOW this can work for your recruitment or executive search business, apply here and give me some details about your business: https://profitaccelerator.centredexcellence.co.uk/apply

Tamlyn was running her recruitment business in South Africa when she realized she wan’t in a great space. As a mom of three, she was having a hard time juggling work and family time that she constantly felt there weren’t enough hours in a day. She was also very hands on in her business, spending even the holidays working.
She started wondering if she was making the right decisions, and even considered changing industries. But when she was diagnosed with cancer, she realized she had no other choice than to make this work. She decided to jump in and make a few changes so that she can grow her business while taking care of her family and dealing with her health.
That’s when Tamlyn discovered the Rockit program. She realized that there were so many ways to work strategically so that her business could still run and grow without her constantly being present in the office.
With the Rockit program, Tamlyn learned multiple approaches to running the business. She began putting the right people in the right roles, empowering her team members to work smarter and not harder. Their billings were doubled and her staff became happy, motivated, and highly engaged — all while Tamlyn was attending chemo sessions and playing with her kids. Finally, Tamlyn was able to actually enjoy a holiday for the first time while seeing that the team working in the office were bringing in the numbers they needed.
Tune in to this episode to discover how Tamlyn veered away from the traditional recruitment model she clung onto for a long time, and the changes she made that allowed her to find growth not just in her business, but also in her family life and health. 
“We get so caught up working the same model that sometimes we can’t see beyond that model.” - Tamlyn Redmond
In this episode, Tamlyn talks about:
The struggle of balancing her recruitment business, her family, and her health The steps she took to continue growing her business while also dealing with cancer The multiple approaches that she applied to her recruitment model to grow her business exponentially How she dealt with high staff turnover and started setting up her team for success How she transitioned from being a generalist recruiter to finding a niche that brought them the growth they were looking for How changing their fees allowed her to double their billings Finding your super strength to systemize the business for efficiency and growth How her team solved the problem with inconsistent billing And so much more! ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
► Want Help Scaling Your Recruitment Business to 7-Figures (and beyond)?
Great! I have plenty of FREE RESOURCES that you can check out to see if this is something that can work in your business.
► Watch our free training and get a proven system that helps your team make 5, 10 or 20 extra placements a month reliably and predictably in next 30 days: Attract, Convert and Deliver. Watch now https://learn.centredexcellence.co.uk/vsl-youtube61658857
► Join our Recruitment Business Accelerator Community on Facebook. Where smart Recruitment and Executive Search Business Owners come to level up their skills and knowledge to build 7+ figure recruitment businesses: https://www.facebook.com/groups/526435818123500
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► WANT TO CHAT IT OUT?
Let’s have a chat to see IF or HOW this can work for your recruitment or executive search business, apply here and give me some details about your business: https://profitaccelerator.centredexcellence.co.uk/apply

Jason had been running his recruitment business for a decade when he realized that he needed fresh ideas to make their growth more consistent. While Henderson Brown was enjoying a steady stream of clients across different industries, he realized that staff retention was a challenge, and their numbers kept fluctuating.
While he considered the possibility of adding a new person to their team, he realized he just needed new ideas and stimulate new thinking within their existing team. That’s when he came across the Rockit program.
Now that he heard fresh perspectives and learned new ways to do business, a renewed energy surged through Jason and his entire team, which positively impacted their business. From having the organization’s leaders bring in a majority of the revenue, they now have self-sufficient consultants who can bring in their own business, leaving Jason with more time to take care of his executive role.
Tune in to this episode to discover how Jason maintained consistent, organic growth in their business while promoting a culture of accountability, which added even more value to the services they gave to their clients. 
“Of course, they’re your client, they’re your customer, and you want to work with them collaboratively. But that doesn’t mean you have to say yes to everything they want you to do.” - Jason Kilbride
 
In this episode, Jason talks about:
The challenges that made him decide to add something new to their work dynamic How they dealt with their issues on staff retention and growth How to use data in spotting issues and finding solutions How they transitioned into the ultimate model and used it to complement 360 roles in their organization The changes they made on specific roles and how those changes impacted the business The attraction model and how it helped their team generate new business How a culture of accountability and ownership has benefitted their business And so much more! ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
► Want Help Scaling Your Recruitment Business to 7-Figures (and beyond)?
Great! I have plenty of FREE RESOURCES that you can check out to see if this is something that can work in your business.
► Watch our free training and get a proven system that helps your team make 5, 10 or 20 extra placements a month reliably and predictably in next 30 days: Attract, Convert and Deliver. Watch now https://learn.centredexcellence.co.uk/vsl-youtube61658857
► Join our Recruitment Business Accelerator Community on Facebook. Where smart Recruitment and Executive Search Business Owners come to level up their skills and knowledge to build 7+ figure recruitment businesses: https://www.facebook.com/groups/526435818123500
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
► WANT TO CHAT IT OUT?
Let’s have a chat to see IF or HOW this can work for your recruitment or executive search business, apply here and give me some details about your business: https://profitaccelerator.centredexcellence.co.uk/apply

Recruitment is a rollercoaster - but it doesn't have to be! In this week's episode, we're pulling back the curtain on the hidden side of business development that most recruiters rarely consider.
Katy and Jane reveal real-talk strategies to systemize and automate your agency's BD to end the feast-or-famine cycle for good.

 

“Change gives us a lesson. It can be enjoyable, but you need to get ready to change quickly.” - Katy Green 

 

In this episode, you’ll discover:
👣 5 simple steps to systemize and automate your business development process
🧠 The 3 mindset shifts that guarantee consistent new client wins (and no, they're not 'work harder')
🕜 4 time-saving tips to scale your agency, even if you're feeling overwhelmed
💸 Proven 3-part formula to build an automated "client attraction machine" and end feast-or-famine cycles
📞 How to double your placements without cold calling all-day


 
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► Want Help Scaling Your Recruitment Business to 7-Figures (and beyond)?
Great! I have plenty of FREE RESOURCES that you can check out to see if this is something that can work in your business.
► Watch our free training and get a proven system that helps your team make 5, 10 or 20 extra placements a month reliably and predictably in next 30 days: Attract, Convert and Deliver. Watch now https://learn.centredexcellence.co.uk/vsl-youtube61658857
► Join our Recruitment Business Accelerator Community on Facebook. Where smart Recruitment and Executive Search Business Owners come to level up their skills and knowledge to build 7+ figure recruitment businesses: https://www.facebook.com/groups/526435818123500
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
► WANT TO CHAT IT OUT?
Let’s have a chat to see IF or HOW this can work for your recruitment or executive search business, apply here and give me some details about your business: https://profitaccelerator.centredexcellence.co.uk/apply

Business development is one of the most important parts of any business — your recruitment business included. However, it’s also one part of the business that so many recruiters struggle with.
That’s because there are so many myths and misconceptions surrounding business development. Some believe that it takes so much effort that it takes time away from the usual daily routines. Some also think that it’s something that suits specific personality types and doesn’t really fit everybody’s skill set.
In this episode, Katy and Jane talk about how business development can be systematized in a way that’s super simple, but highly effective. These tactics will allow you to make biz dev a regular part of your daily routine without making you feel overwhelmed and overburdened.
The discussion includes ways to create new business development opportunities in regular parts of your workflow, actions that recruiters can do to make both clients and candidates see the added value you bring to the table, and scripts that can help make business development a more seamless process.
“That’s what BD is. It’s about delivering more. It’s not about something we’re gonna get from them; it’s actually about how we can serve them better.” - Katy Green
In this episode, Katy and Jane talk about:
How to build a simple but effective business development system Common myths and misconceptions about business development How to make business development a part of your daily routine How to grab business development opportunities from your candidates and clients The role of building strong relationships in business development Additional actions you can do to show how you’re adding value to your role as a recruiter And so much more! ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
► Want Help Scaling Your Recruitment Business to 7-Figures (and beyond)?
Great! I have plenty of FREE RESOURCES that you can check out to see if this is something that can work in your business.
► Watch our free training and get a proven system that helps your team make 5, 10 or 20 extra placements a month reliably and predictably in next 30 days: Attract, Convert and Deliver. Watch now https://learn.centredexcellence.co.uk/vsl-youtube61658857
► Join our Recruitment Business Accelerator Community on Facebook. Where smart Recruitment and Executive Search Business Owners come to level up their skills and knowledge to build 7+ figure recruitment businesses: https://www.facebook.com/groups/526435818123500
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
► WANT TO CHAT IT OUT?
Let’s have a chat to see IF or HOW this can work for your recruitment or executive search business, apply here and give me some details about your business: https://profitaccelerator.centredexcellence.co.uk/apply