Red Sky Fuel For Thought Havas Red

The influencer market is evolving, but there’s no need to worry about falling behind. We’ve got your back.  HAVAS Red released its inaugural “The State of the Influencer in 2024: A Client’s Perspective” white paper, diving into the findings of a client survey that covered 10 markets — Australia, Ireland, Germany, Italy, Japan, The Philippines, Singapore, UAE, the U.S. and the U.K. In this episode, Lara Graulich (https://www.linkedin.com/in/lara-graulich-910b27128/), HAVAS Red account executive based in London, dives into the findings covered in the white paper with the Redsters who created it. Stuart Hood (https://www.linkedin.com/in/stuarthood/), executive director of social and content, and Tina Provis (https://www.linkedin.com/in/tina-provis/), PR account manager, both representing HAVAS Red Australia, joined Lara on the podcast to share where the influencer market is heading.  "Red Sky Fuel for Thought (https://havasredgroup.com/red-sky/)" is a monthly podcast produced by HAVAS Red, examining emerging themes relevant to brand communicators and marketers. What did you love? What would you like to hear about next? Remember to rate and review today’s show; we’d love to hear from you!  For further learning:  https://bit.ly/44oVEYX 

Is the Metaverse still relevant to brand marketers? This month we answer that very question. When Meta launched its Metaverse, the virtual universe felt unbaked to many comms professionals. Promises of unimaginable audience connection were put back into the oven indefinitely. However, these promises shouldn’t be left in too long to burn…   Lara Graulich (https://www.linkedin.com/in/lara-graulich-910b27128/), a HAVAS Red account executive based in London, interviewed Umbar Shakir (https://www.linkedin.com/in/umbar-shakir-21047723/), Partner - Experience, Digital and AI at Gate One, and Sabrina George (https://www.linkedin.com/in/sabrina-george-1083282/), CMO and executive producer at Xcyte Digital Corporation.  In a two-part series on the Metaverse, Lara speaks first with Umbar, who gives us an introduction to the Metaverse in part 1. In part 2, Sabrina drives it home, covering how brand marketers can use the Metaverse to their advantage and what caution brands should take before jumping in. "Red Sky Fuel for Thought (https://redhavasgroup.com/podcast/)" is a monthly podcast produced by HAVAS Red, examining emerging themes relevant to brand communicators and marketers.      What did you love? What would you like to hear about next?      Remember to rate and review today’s show; we’d love to hear from you!     For further learning:    https://www.thevrara.com/ (https://urldefense.com/v3/__https:/www.thevrara.com/__;!!IHJ3XrWN4X8!KH2-Zh74MC8wgTL1SVQuR4WNIoX-6O2jiWok97nPWQ6qAGYlPab1zSRUJTw3BUvveIkhNgDh276ijc_tcc3HfxDv$) https://metaversebusinessconference.com/ (https://urldefense.com/v3/__https:/metaversebusinessconference.com/__;!!IHJ3XrWN4X8!KH2-Zh74MC8wgTL1SVQuR4WNIoX-6O2jiWok97nPWQ6qAGYlPab1zSRUJTw3BUvveIkhNgDh276ijc_tcYIlIKVA$) https://www.virtualworlds.museum/ (https://urldefense.com/v3/__https:/www.virtualworlds.museum/__;!!IHJ3XrWN4X8!KH2-Zh74MC8wgTL1SVQuR4WNIoX-6O2jiWok97nPWQ6qAGYlPab1zSRUJTw3BUvveIkhNgDh276ijc_tcZMXrVA6$) https://www.microsoft.com/en-us/microsoft-teams/microsoft-mesh (https://urldefense.com/v3/__https:/www.microsoft.com/en-us/microsoft-teams/microsoft-mesh__;!!IHJ3XrWN4X8!KH2-Zh74MC8wgTL1SVQuR4WNIoX-6O2jiWok97nPWQ6qAGYlPab1zSRUJTw3BUvveIkhNgDh276ijc_tcSxxawbu$) https://www.xrwomen.com/ (https://urldefense.com/v3/__https:/www.xrwomen.com/__;!!IHJ3XrWN4X8!KH2-Zh74MC8wgTL1SVQuR4WNIoX-6O2jiWok97nPWQ6qAGYlPab1zSRUJTw3BUvveIkhNgDh276ijc_tcSsg9P9W$) https://metaversefashioncouncil.org/ (https://urldefense.com/v3/__https:/metaversefashioncouncil.org/__;!!IHJ3XrWN4X8!KH2-Zh74MC8wgTL1SVQuR4WNIoX-6O2jiWok97nPWQ6qAGYlPab1zSRUJTw3BUvveIkhNgDh276ijc_tcYo2ap5B$) https://www.linkedin.com/newsletters/the-web3-cmo-brief-7063083421643730944/ (https://urldefense.com/v3/__https:/www.linkedin.com/newsletters/the-web3-cmo-brief-7063083421643730944/__;!!IHJ3XrWN4X8!KH2-Zh74MC8wgTL1SVQuR4WNIoX-6O2jiWok97nPWQ6qAGYlPab1zSRUJTw3BUvveIkhNgDh276ijc_tcasDFMVA$) https://www.linkedin.com/groups/2093378/ (https://urldefense.com/v3/__https:/www.linkedin.com/groups/2093378/__;!!IHJ3XrWN4X8!KH2-Zh74MC8wgTL1SVQuR4WNIoX-6O2jiWok97nPWQ6qAGYlPab1zSRUJTw3BUvveIkhNgDh276ijc_tcdmsV4l-$) 

Is the Metaverse still relevant to brand marketers? This month we answer that very question. When Meta launched its Metaverse, the virtual universe felt unbaked to many comms professionals. Promises of unimaginable audience connection were put back into the oven indefinitely. However, these promises shouldn’t be left in too long to burn…   Lara Graulich (https://www.linkedin.com/in/lara-graulich-910b27128/), a HAVAS Red account executive based in London, interviewed Umbar Shakir (https://www.linkedin.com/in/umbar-shakir-21047723/), Partner - Experience, Digital and AI at Gate One, and Sabrina George (https://www.linkedin.com/in/sabrina-george-1083282/), CMO and executive producer at Xcyte Digital Corporation.  In a two-part series on the Metaverse, Lara speaks first with Umbar, who gives us an introduction to the Metaverse in part 1. In part 2, Sabrina drives it home, covering how brand marketers can use the Metaverse to their advantage and what caution brands should take before jumping in. "Red Sky Fuel for Thought (https://redhavasgroup.com/podcast/)" is a monthly podcast produced by HAVAS Red, examining emerging themes relevant to brand communicators and marketers.  What did you love? What would you like to hear about next?  Remember to rate and review today’s show; we’d love to hear from you!  For further learning:  https://www.thevrara.com/ (https://urldefense.com/v3/__https:/www.thevrara.com/__;!!IHJ3XrWN4X8!KH2-Zh74MC8wgTL1SVQuR4WNIoX-6O2jiWok97nPWQ6qAGYlPab1zSRUJTw3BUvveIkhNgDh276ijc_tcc3HfxDv$) https://metaversebusinessconference.com/ (https://urldefense.com/v3/__https:/metaversebusinessconference.com/__;!!IHJ3XrWN4X8!KH2-Zh74MC8wgTL1SVQuR4WNIoX-6O2jiWok97nPWQ6qAGYlPab1zSRUJTw3BUvveIkhNgDh276ijc_tcYIlIKVA$) https://www.virtualworlds.museum/ (https://urldefense.com/v3/__https:/www.virtualworlds.museum/__;!!IHJ3XrWN4X8!KH2-Zh74MC8wgTL1SVQuR4WNIoX-6O2jiWok97nPWQ6qAGYlPab1zSRUJTw3BUvveIkhNgDh276ijc_tcZMXrVA6$) https://www.microsoft.com/en-us/microsoft-teams/microsoft-mesh (https://urldefense.com/v3/__https:/www.microsoft.com/en-us/microsoft-teams/microsoft-mesh__;!!IHJ3XrWN4X8!KH2-Zh74MC8wgTL1SVQuR4WNIoX-6O2jiWok97nPWQ6qAGYlPab1zSRUJTw3BUvveIkhNgDh276ijc_tcSxxawbu$) https://www.xrwomen.com/ (https://urldefense.com/v3/__https:/www.xrwomen.com/__;!!IHJ3XrWN4X8!KH2-Zh74MC8wgTL1SVQuR4WNIoX-6O2jiWok97nPWQ6qAGYlPab1zSRUJTw3BUvveIkhNgDh276ijc_tcSsg9P9W$) https://metaversefashioncouncil.org/ (https://urldefense.com/v3/__https:/metaversefashioncouncil.org/__;!!IHJ3XrWN4X8!KH2-Zh74MC8wgTL1SVQuR4WNIoX-6O2jiWok97nPWQ6qAGYlPab1zSRUJTw3BUvveIkhNgDh276ijc_tcYo2ap5B$) https://www.linkedin.com/newsletters/the-web3-cmo-brief-7063083421643730944/ (https://urldefense.com/v3/__https:/www.linkedin.com/newsletters/the-web3-cmo-brief-7063083421643730944/__;!!IHJ3XrWN4X8!KH2-Zh74MC8wgTL1SVQuR4WNIoX-6O2jiWok97nPWQ6qAGYlPab1zSRUJTw3BUvveIkhNgDh276ijc_tcasDFMVA$) https://www.linkedin.com/groups/2093378/ (https://urldefense.com/v3/__https:/www.linkedin.com/groups/2093378/__;!!IHJ3XrWN4X8!KH2-Zh74MC8wgTL1SVQuR4WNIoX-6O2jiWok97nPWQ6qAGYlPab1zSRUJTw3BUvveIkhNgDh276ijc_tcdmsV4l-$)  

This month, we got to pick the brain of a communications insider at IBM — so you get to, too! The February episode of the “Red Sky Fuel for Thought” podcast is part of our #BehindTheBrand series, which pulls back the curtain on an iconic brand to focus on the people shaping that brand’s communications and marketing strategy.  Linda Descano (https://www.linkedin.com/in/lindadescano), CFA®, EVP at HAVAS Red interviewed Brandi Boatner (https://www.linkedin.com/in/brandiboatner/), manager of digital and advocacy communications at IBM. Together, they discuss the 3Ds: digital, data and diversity and how they’re shaping Brandi’s career path and IBM’s mission.  We launched the Behind the Brand series in April 2023, with Gráinne O’Brien, senior director of corporate affairs for Kellogg Europe and look forward to continuing it with other brand insiders.  "Red Sky Fuel for Thought (https://redhavasgroup.com/podcast/)" is a monthly podcast produced by HAVAS Red, examining emerging themes relevant to brand communicators and marketers.      What did you love? What would you like to hear about next?      Remember to rate and review today’s show; we’d love to hear from you!      For further reading:  * New York Women in Communications (https://nywici.org/) * Public Relations Society of America (https://www.prsa.org/) * PRSA Tri-State District (https://prsatristate.org/) * “Behind the Kellogg’s Brand” with Gráinne O’Brien episode (https://havasredgroup.com/behind-the-kelloggs-brand-with-grainne-obrien-ep-36-of-red-sky-fuel-for-thought-podcast/)  * “Behind the Meltwater Brand” with Dino Delic episode (https://havasred.com/behind-the-meltwater-brand-with-dino-delic-ep-38-of-red-sky-fuel-for-thought-podcast/) 

In this month’s episode of the “Red Sky Fuel for Thought” podcast, host Lara Graulich (https://www.linkedin.com/in/lara-graulich-910b27128/), merged media account executive at HAVAS Red, is joined by Redsters Nancy Anderson (https://www.linkedin.com/in/nancy13/), SVP, social and content, and Audrey Arbogast (https://www.linkedin.com/in/aarbogast15/), associate vice president, to discuss our Red Sky Predictions 2024 (https://havasredgroup.com/red-sky-predictions-2024/) surrounding social media and influencers.  Together, they time travel, jumping back to analyze HAVAS Red’s 2023 predictions and then looking forward to those in 2024. The goal: to help prepare brand communicators to tackle the virtual landscape ahead.   Nancy explores how our 2023 predictions came to life, covering topics such as TikTok as a recruitment method and how reactive content can be used to insert brands into cultural conversation. When looking to 2024 trends, Nancy breaks down how social media managers will use AI to fuel social strategy and content creation and reduce workload.   Audrey, our resident influencer guru, gives us the lowdown on our 2024 influencer predictions, focused on the “minfluencer,” aka the next generation of young influencers: Generation Alpha. Audrey covers how the minfluencers have already begun to take over the social landscape and the potential impact these mini tastemakers can have on brands. Importantly, Audrey also highlights the legal considerations brands must take when it comes to working with children online.   As you create your social plans for 2024, consider us your trends barometer. Read up on our Red Sky Predictions 2024 (https://havasredgroup.com/red-sky-predictions-2024/) to help you navigate 2024’s volatile communications landscape.   "Red Sky Fuel for Thought (https://redhavasgroup.com/podcast/)" is a monthly podcast produced by HAVAS Red, examining emerging themes relevant to brand communicators and marketers.    What did you love? What would you like to hear about next?    Remember to rate and review today’s show; we’d love to hear from you!    For further reading: * Red Sky Predictions 2024 (https://havasredgroup.com/red-sky-predictions-2024/) 

In this month’s episode of the “Red Sky Fuel for Thought” podcast, host Ellen Mallernee (https://www.linkedin.com/in/ellenmallernee/), Editorial Director at Havas Red is joined by Redsters Linda Descano (https://www.linkedin.com/in/lindadescano), CFA®, EVP and client partner Bianca-Maria Cavuoto (https://www.linkedin.com/in/biancamariakeeble/) to discuss our 2023 Word of the Year: “CHAOS”.  Together, they walk through our process of selecting “chaos,” other Words of the Year that have been announced so far (from “AI” to “rizz”) and each of their own personal picks for Word of the Year.  As our survey respondents who selected this word wrote, “Chaos encapsulates 2023’s tumultuous global events — embodying uncertainty, disruption and the need for collective solutions. It reflects our shared experience and challenges ahead.”  One wrote that we have “too many changes without clear objectives,” while another pointed to “global waring factions (Ukraine, Russia, Israel, Gaza), U.S. congress disruption, Trump indictments, the impact of global warming on the global temperatures and weather phenomena.”  The opposite of chaos? It’s peace. That’s our hope for 2024. We hope it’s peace that has the last word.  "Red Sky Fuel for Thought (https://redhavasgroup.com/podcast/)" is a monthly podcast produced by Havas Red, examining emerging themes relevant to brand communicators and marketers.    What did you love? What would you like to hear about next?    Remember to rate and review today’s show; we’d love to hear from you!    For further reading: * Merriam-Webster: Authentic   * Oxford University Press: Rizz  * Collins Dictionary: AI  * Cambridge Dict HAionary: Hallucinate  * Oxford English: Pay harder  * Australia National Dictionary Centre: Mathilda  * Germany youth word of the year: Goofy