47 episodes

We take a look at the retail industry's future through interviews that explore emerging retail technology, shifting consumer demands, and the increasing importance of the shopper experience.

Reinventing Retail Reinventing Retail

    • Technology

We take a look at the retail industry's future through interviews that explore emerging retail technology, shifting consumer demands, and the increasing importance of the shopper experience.

    Reinventing Retail 47: Retail in 3D

    Reinventing Retail 47: Retail in 3D

    In this episode we talk with Morin Sarenio of CGTrader, a company of 2-million designers that’s providing retailers with immersive augmented reality that lets customers try products online before they buy them. That means better customer experience, fewer returns, and major savings on reverse logistics. From Christmas trees to fashion to home goods, Sarenio says, "If you’re selling, you need AR.”

    • 10 min
    Reinventing Retail 46: #NoFilter: Authentic Videos are the Future of Experiential Retail

    Reinventing Retail 46: #NoFilter: Authentic Videos are the Future of Experiential Retail

    We’re joined by Dave Dabbah of Agora.io, an API platform that’s bringing peer-to-peer video to retailers and fashion brands. To date, retailers have been cautious with live product broadcasts, but a wealth of opportunity exists to connect with customers, build their brands, and significantly increase sales with authentic video content. From combining influencers with real life people trying products to gamification and interactive broadcasting, brands should be looking to authentic video content as they move into the future of retail.

    • 14 min
    Reinventing Retail 45: Giving Customers the Velvet Rope Treatment

    Reinventing Retail 45: Giving Customers the Velvet Rope Treatment

    Today's customers are bombarded by offers from a wide range of companies that want their business. But when offers are targeted and truly exclusive - delivered with pinpoint accuracy to ideal buyers - they can stand out from competing offers and generate a much greater sense of brand loyalty.
     In this episode, we're joined by Sai Koppala and Bill Schneider from SheerID - a marketing solution that helps retailers acquire new customers through gated exclusive offers.

    • 15 min
    Reinventing Retail 44: Protecting the Purchase

    Reinventing Retail 44: Protecting the Purchase

    This week on the podcast we chat with Chinedu Eleanya, founder and CEO of Mulberry, a startup that’s transforming the standard warranty industry with plugins and APIs that allow rapid, secure, and real-time solutions for brands to launch, manage, and monetize warranty programs.

    • 10 min
    Reinventing Retail 43: The real MVC

    Reinventing Retail 43: The real MVC

    In this episode, we’re joined by Udayan Bose from NetElixir, a retail search market firm specializing in getting a deeper understanding of consumer behavior and the paths that retail’s Most Valuable Customers (MVCs) take to purchase—helping retailers engage with them in the right time and place to make the most sales.

    • 13 min
    Reinventing Retail 42: Thank you Mr. Robot

    Reinventing Retail 42: Thank you Mr. Robot

    In this episode, we catch up with our friends at Bond, a company that specializes in robotic handwritten notes. Hear how they serendipitously stumbled into retail and how their notes are giving brands the power to meet one of the industry’s biggest challenges: providing personalized experiences at scale.

    • 11 min

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