Retail Remix Retail TouchPoints

Dr. Marcus Collins isn’t just a professor. He is an author, a marketing strategist who has worked with some of the world’s top tech brands and musical acts, and a cultural translator.
It is this rich career history that has inspired his latest book, For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be, and is why he’s taking the stage at the Retail Innovation Conference & Expo this June. Host Alicia Esposito sat down with Marcus to discuss: 
How the culture of brands has evolved, and how culture impacts commerce; 
What commerce brands can learn from Beyoncé and other musical artists that are embedded into culture; and 
How brands like Patagonia are embracing cultural proximity to drive relevance and foster customer loyalty.RELATED LINKS
Learn more about Dr. Marcus CollinsGet your copy of For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to BeSee more insights from Dr. Marcus CollinsRegister for the Retail Innovation Conference & Expo to join Jack on the Store Tours around ChicagoDr. Marcus Collins will be the headline keynote speaker during the 2024 Retail Innovation Conference & Expo, taking place June 4-6, 2024, in Chicago. Click here to get your ticket and learn how you can embrace culture to drive commerce.

2024 Retail Innovation Conference & Expo
Are you ready to explore the evolved customer journey, where content, community and commerce converge? Click here to register for the 2024 Retail Innovation Conference & Expo today!

As Head of Trends for Insider Trends, Jack Stratten has toured some of the world’s newest, and most innovative, retail stores. Through these tours, he has been able to uncover how consumer behaviors have shaped storytelling techniques, technology integration and more. 
During the NRF Big Show, Jack sat down with host Alicia Esposito to discuss the key trends he’s uncovered in his tours around the world, as well as what he loves most about some of the Big Apple’s top shops. Listen to learn: 
Why Glossier is a great model for innovative brick-and-mortar storytelling; 
How brands can incorporate surprise and delight effectively in stores; and 
How to do innovation right in physical retail spaces. RELATED LINKS
Learn more about Insider TrendsRegister for the Retail Innovation Conference & Expo to join Jack on the Store Tours around ChicagoCheck out a recent webinar featuring Jack and his friend Ian Scott, as they discuss the evolution of store spacesJack will be hosting Store Tours around Chicago during the Retail Innovation Conference & Expo, along with fellow brick-and-mortar nerd Ian Scott. Click here to get your ticket and get more tactical tips from him and other forward-thinking executives!

2024 Retail Innovation Conference & Expo
Are you ready to explore the evolved customer journey, where content, community and commerce converge? Click here to register for the 2024 Retail Innovation Conference & Expo today!

Boisson was created to make it easier for consumers to discover and learn about non-alcoholic beverage brands. The company helped jumpstart the market, which is projected to have a 25% compound annual growth rate through 2028. 
Founder Nick Bodkins had a vision where Boisson was “the Sephora of NA,” bringing together the power of an immersive ecommerce experience, neighborhood-style stores with passionate employees, and a wholesale strategy that drove growth for new brands. Although Boisson recently announced it would be undergoing a restructuring and immediately shuttering its stores, Bodkins’ vision, and the innovation within the Boisson business, showed what is truly possible for the NA market. Listen to this episode of Retail Remix to: 
Hear Nick’s perspective on the evolving NA market;Learn how Boisson is thinking long-term about wholesale distribution and growth;Get insights on how the VC market could influence the current state, and future, of NA; and Understand why Boisson’s approach to brick-and-mortar was so innovative—and what your brand can learn from it. RELATED LINKS
Connect with Nick on LinkedIn See what’s next for BoissonDig deeper into the Boisson storyDo you want to hear more from Nick Bodkins on founding and scaling an omnichannel business? He will share more candid perspectives (and lessons) during the Retail Innovation Conference & Expo, taking place June 4-6, 2024, at McCormick Place in Chicago. He will join other senior executives from brands such as Michaels, Pinterest, Petco, Zenni Optical, Adore Me and many others. Get your ticket today and join the brightest minds in retail.

2024 Retail Innovation Conference & Expo
Are you ready to explore the evolved customer journey, where content, community and commerce converge? Click here to register for the 2024 Retail Innovation Conference & Expo today!

Brands and retailers that specialize in formal events and big “life moments” (think weddings, proms and the like) need to think about customer loyalty — how to win it and how to keep it — in a completely different way.
For example, David’s Bridal has leaned into community and crowdsourcing to create programs that allow consumers to build beautiful life moments. During this episode of Retail Remix, Kelly Cook, the President of Brand, Technology and Finance for David’s Bridal, shares how the brand has: 
Developed the Diamond Loyalty Program to reimagine the way friends and family members can contribute to weddings; 
Applied trends and learnings from the Diamond program to develop a prom iteration that has supported its partnerships with schools; and
Collected data and insights about Gen Z consumers to refine its approach to retention marketing and content creation across key channels such as TikTok. RELATED LINKS
Visit the David’s Bridal website Follow David’s Bridal on TikTokConnect with Kelly Cook on LinkedInDownload Retail TouchPoints’ latest loyalty researchKelly Cook will be speaking at the Retail Innovation Conference & Expo to share more insights into how David’s Bridal is rewriting the loyalty playbook. Click here to get your ticket and get more

2024 Retail Innovation Conference & Expo
Are you ready to explore the evolved customer journey, where content, community and commerce converge? Click here to register for the 2024 Retail Innovation Conference & Expo today!

Brian Librach has held leadership positions at various retail brands, from Old Navy to Pacific Sunwear and Urban Outfitters. So needless to say, he’s faced his fair share of hardships and lessons learned.
The one big thing he has found is that many retail leaders are “stuck halfway up the ladder.” This reality ultimately inspired him to write his book: The Retail Leader’s Roadmap. 
During this episode of Retail Remix, Brian shares:
The big lessons he learned during his rich career in retail;What he learned from his industry peers while writing the book; andHow retail leaders can get “unstuck” and embed learning, development and inspiration into their days. RELATED LINKS
Learn more about Brian LibrachConnect with Brian on LinkedInGet a copy of The Retail Leader’s Roadmap
2024 Retail Innovation Conference & Expo
Are you ready to explore the evolved customer journey, where content, community and commerce converge? Click here to register for the 2024 Retail Innovation Conference & Expo today!

Connected TV (CTV) is becoming a central marketing and advertising channel for brands as streaming networks bolster their subscription offerings. They’re becoming a conduit for delivering engaging, personalized campaigns that drive brand awareness, product discovery, in-store traffic and conversions. 
Roku is helping drive this new era of shoppable content by providing the streaming devices consumers need to access content across apps and devices. Plus, through partnerships with companies like Walmart, it is helping shape the future of the category. 
During this episode of Retail Remix, Sarah Monahan, Roku’s Head of Verticals, shares: 
How the streaming wars will continue to drive the evolution of CTV; 
Tips to help retailers align their CTV decisions and tactics to specific business objectives and success measures; and 
Details on how Roku is partnering with brands, retailers and even streaming services to support innovation in CTV advertising and creative storytelling.RELATED LINKS
Learn more about Roku’s Advertising servicesSee more CTV coverage on Retail TouchPointsRead the deep-dive report on CTV best practices
2024 Retail Innovation Conference & Expo
Are you ready to explore the evolved customer journey, where content, community and commerce converge? Click here to register for the 2024 Retail Innovation Conference & Expo today!