Retail Talks ITL Group

ITL’s Global Brand Manager, Sabine Watson, catches up with Kerry Bannigan, founder of the Conscious Fashion and Lifestyle Network (CFLN) and Runa Ray, Fashion Activist, Sustainable Designer and Member of the Conscious Fashion and Lifestyle Network to explore what this new Conscious Fashion and Lifestyle Network is, how it works and why it’s a vital tool for brands and retailers.

With many new sustainable materials being introduced to the market and the word ‘greenwashing’ becoming more prominent in the media, ITL’s Global Brand Manager, Sabine Watson, sits down with ITL’s CEO, Chris Currie, and Group Sustainability Office, Jimmy Christopher, to discuss how ITL can minimise the risk of its customers falling in the ‘greenwashing trap’ through its science-based and collaborative sustainable sourcing process.

Key areas covered


The decision-making process to define whether a material can be added to ITL's sustainable offering: the C.A.R.E Collection
The importance of collaboration
Which new materials will be added to the C.A.R.E Collection

Speakers


Chris Currie – CEO at ITL Group
Jimmy Christopher – Group Sustainability Officer at ITL Group
Sabine Watson – Global Brand Manager at ITL Group

ITL's Global Brand Manager, Sabine Watson, is joined by Demontfort University Fashion Buying with Marketing graduate Ella Batten to discuss her latest dissertation, Informed Purchasing for Fast Fashion, and understand how the fashion industry can help close the "sustainable consumer gap". 

They discuss:


The sustainable consumer gap: how consumers say they want to buy sustainable products but the stats show their purchasing habits say otherwise
How factors such as cost, trends and misinformation are responsible for this gap 
How the Fashion Industry, such as brands, retailers, suppliers and manufacturers, need to work collaboratively to close the gap

Join ITL's sales managers from Germany, the USA and the UK as they come together to answer the big question: one year on from covid-19, what's changed? 

The team gets together to discuss: 


The accelerated interest in sustainability and how brands and retailers can invest in it in an easy and cost-effective way 
The increase in the 'hybrid' shopping model which sees RFID becoming a key player
How they are finding new ways of working digitally with brands and retailers 

In this episode, ITL's Global Brand Manager virtually catches up with BBC presenter and founder of Fashanne, Anne Davies, to talk about Fashanne, what it is, why it’s important for both fashion students and brands, and touch upon the latest fashion trends.

What do successful brands all have in common? They accurately predict and translate the trends, or cultural shifts,  into their garments' design. But what about the garment's branding?

we welcome our Trend Research & New Product Development Manager, Melody Linscott, to discuss the importance of applying cultural shifts to garment branding.
Tune in and discover how to:


Identify cultural sentiments and conversations that will shift the future
Distil these into labels and packaging to ensure your garment is 100% relevant and impactful