22 episodes

A comprehensive course dealing with the role of retailing in the marketing environment. Location, buying, promotion, organization, personnel, and control in a retail enterprise are examined.

Retailing - MKTG 3350 East Tennessee State University

    • Business

A comprehensive course dealing with the role of retailing in the marketing environment. Location, buying, promotion, organization, personnel, and control in a retail enterprise are examined.

    • video
    Introduction to Retailing

    Introduction to Retailing

    An introduction to Don Shemwell's Retailing course.

    • video
    Module 01: Dimensions of Service Quality

    Module 01: Dimensions of Service Quality

    In this module the dimensions of service quality are broken down into component parts and discussed at length with examples. Much of this discussion focuses on micro-level (store or branch manager level) concepts.

    • video
    Module 02: Organizational Restructuring for Excellence in Service Quality Delivery

    Module 02: Organizational Restructuring for Excellence in Service Quality Delivery

    Macro-level (executive level) organizational issues related to service quality improvement are discussed. Students have a specific charge in their assignment for this module.

    • video
    Module 03: Services Marketing

    Module 03: Services Marketing

    This module covers four ways in which services are different from goods. Students learn what the issues are, the strategic ramifications or business challenges associated with each and specific prescriptive solutions.

    • video
    Module 04: Service Dysfunction

    Module 04: Service Dysfunction

    This module starts with a discussion of students’ dysfunction experiences from previous semesters. Current semester students write an assignment about their own experiences. Focus is on systemic failures rather than one off problems associated with a single person’s malfeasance.

    • video
    Module 05 Part 01: Value

    Module 05 Part 01: Value

    A structural equation module illustrates the value concept to students. The module explains the key terms and then offers a detailed explanation of how business decisions affect consumer perceptions of value. Part 1 of 2.

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