Rick & Rick Rule the World Rick & Rick Rule the World: Rick Mathieson & Rick Wootten Talk Marketing, Media, Tech & Pop Culture

Will X die before year's end? If it survives, will Elon Musk still own it? In the conclusion of their big 2024 Trend Watch episode, the Ricks pose some provocative questions about the network formally known as Twitter, the rise of machine customers, shoppable streaming, and more.

Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere.

👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻

IN THIS EPISODE

😎 No more prognosticating about "The Year of AR and VR"? (at 00:43)
📺 Streaming Consolidation: fait accompli? Or just wishful thinking? (01:15)
🛍️ Netflix & Shill: Shortening the path-to-purchase via "shoppable streaming" (04:34)
🇺🇸 ChatGPT for President? F*ckers finding out (05:29)
❌ Will the X where Twitter used to be survive 2024? Will Musk still own it? (06:18)
🤖 Shopping by proxy: The rise of machine customers (at 08:46)
🌎 2024 global ad spend—all the world's a game, billboard, or car (at 11:25)
📊 Today's fastest-growing brands—depending on how you define "brand" (13:04)

Approx. 16 minutes. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

🔮 Will social media fatigue take hold in an election year? What happens when brands discover one LLM isn't enough to achieve their generative AI ambitions? And is OpenAI in for a rebrand? In part two of our big 2024 Trends Watch episode, the Ricks continue their look at the potentially tumultuous year ahead.

Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere! 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻

IN THIS EPISODE:

🤖 Generative AI: Why LLMs limp on their own—and why DLMs may be part of the answer (at 00:42)
📛 Branding: Is OpenAI in for a rebrand? Two possible identity options hit the surface (04:34)
🎈 Social media: Are we going from FOMO to JOMO (the Joy of Missing Out)? (05:30)
🌭 Weiner alert: What if Elon Musk launched the Tesla of … luncheon meat brands? (07:25)

Approx. 8 minutes, 8 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

🔮 Will TikTok take the lead in social commerce in 2024, or is unexpected competition in the everything-app department just a tap away? And what happens to SEO when search engines become Generative AI-enabled answer engines—and is your brand ready for what that does to site traffic (and MQLs)?

Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere.
👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻

IN THIS EPISODE:

👀 What happens when SEO changes to AIEO (AI Engine Optimization)? (at 01:37)
…And how might social media "search" marketing help ease the pain? (at 02:48)
💩 Who's the boss? Phillips Laxative vs. Taco Bell (at 07:54)
👏🏻 Will social media apps become "everything apps"? And who will lead the way? (at 08:33)
💣 Our prediction on what Chris Nolan reveals when "Oppenheimer" wins Best Picture (at 11:07)

Approx. 11 minutes, 45 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

📺 On February 11, brands forked out billions to put their commercials in front of the largest audience to ever tune into a live sports broadcast. But two weeks later, how well do you remember the ads? In an episode recorded on Super Bowl Sunday, the Ricks test your recall and discuss the best—and worst—commercials of Ad Bowl 2024.

Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere.

👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻

IN THIS EPISODE:

🏈 Great game, but tough on the Ricks' hometown team
💥 Aubrey Plaza & Nick Offerman can barely contain their excrement…er, excitement (at 02:35)
🥤 Is that a Baja Blast or did your Taco Bell Grande just make a run for the border? (at 03:27)
💦 Only Aquaman and Nerds Splashdance for Jennifer Beal (at 04:00)
🛸 Martin Scorsese says, "Hello Down There"—and it's not for Viagra (at 05:28)
🛍️ Bargain brand Temu and its trio of spots leave retailers trembling (at 06:36)
🥸 Chris Pratt can leave the 'stache at home—Rick W. won't recognize him anyway (at 07:57)
🛞 Christopher Walken doesn't. Like. The way people impersonate. Him. All of the. Time. (at 09:03)
🧞‍♂️ Dude looks like a Genie: Bud Light hopes its new brand mascot rubs you the right way (at 10:35)
🔺 Doritos wants the world to know that Dina and Mita are all that and a bag of chips (at 11:39)
🍋 Memo to Ice Spice's ex: Lem and Lime are her fresh new squeezes (at 12:36)
🧠 Jennifer Aniston offers sage advice—but don't be surprised if she forgets it (at 13:31)

Approx. 20 minutes, 25 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

🎨 Pantone's Color of the Year. Burger King's new flame-broiled…sneakers. Will the real Banksy please unmask? Tesla's brand placement…as an apocalyptic nightmare. Pop-Tarts scores a big win. Star Wars: Rebel Moon has the Ricks confused. Jack Reacher's Atlantean origins. Loaded Questions and a whole lot more.

Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere.
👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻

IN THIS EPISODE:

📆 The Ricks reunite for a new calendar year
🦠 Rick W gets coal in his stocking—until it really matters
🚙 Rick M gets jealous of his wife's Apple CarPlay
🏍️ Yeah, but is Honda the Toyota of motorcycles?
🐠 TroublAlert: "Aquaman 2," we never saw ye
🤯 "Oppenheimer:" As explosively good as it sounds?
🚥 Tesla just won't let you "Leave the World Behind"
🦸🏻‍♂️ DC's "Doom" goes out with one last "Patrol"
🚀 "Rebel Moon:" This is NOT the "Star Wars" you're looking for
💪🏼 You don't know Jack about "Reacher's" Atlantian origins
👺 New suit may unmask Bansky…whoever he/she/they may be
🏟️ Pop-Tarts mascot gets eaten alive—and scores as meme
🍔 Burger King's new collab may not bode well for brand relevance
🤖 Barbie's AI gone wrong: How AI reduces the world to stereotypes
🖱️ 30 years of Bluetooth: Where did it get its name?
🍑Pantone's Color of the Year "resonates with compassion"
🙅🏽‍♀️ Will X/Twitter really "go the way of MySpace" this year?

The Ricks revisit their big predictions for the year—what they got right, and what they got hilariously wrong—in the worlds of marketing, media, tech, and pop culture.

Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere.

👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻

IN THIS EPISODE:

📲 Rick M should have banked on an acquisition for Mint Mobile
🥽 Rick W's attempt at "reverse predicting" about the "Year of VR" pans out
🍿 Domestic box office: Movie madness, sadness—or both?
⏱️ TikTok, brand advertisers, TikTok
👨🏽‍💻 Social media influencer: Elated—or deflated?
🚙 EVs: Charge ahead—or a last laugh for Toyota?
📺 The streaming wars: Has the Great Shakeout begun?
📈 B2B: Is the Hybrid Workforce really here to stay?
🤖 A generative AI reality check: Just starting, or nothing burger?

Approx. 23 minutes, 53 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.