Ritviz Unplugged: Creating Music That Topped the Charts in India

He’s the sound of a generation. But this time, Ritviz is turning down the volume - so you can hear the man behind it.

You’ve danced to Udd Gaye, swayed to Liggi, maybe even found pieces of yourself in Sage. But what if the real story isn’t in the songs - it’s in the silences between them?

In this stirring episode, Indian singer-songwriter Ritviz opens up like never before. Raised in a home steeped in Indian classical music, his journey from bedroom composer to DJ to a genre-defying cultural force wasn’t scripted - it was shaped by instinct, rebellion, and a deep sense of self.

We go deeper than the discography: What does ambition look like when the world already knows your name? Can you still create freely when the pressure to stay relevant is deafening? And how does one keep their soul intact in an industry that trades on speed and virality?

From chasing his purpose to learning when to pause, this is a reminder that behind every viral beat is a boy still learning to listen to himself.

Watch the full episode now because this one doesn’t just sound good, it hits differently!!

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Outfit (on Shubhika) : Papa Don’t Preach 

Audio & Video : CHAIOFFEE Studios 

Creative Producer : Minazuddin Kazi 

Asst Producer : Sarrah Tapia 

Asst Producer (Post Production) : Sharva Mane 

HMUA for Shubhika : Kajol R Paswwan Makeovers & Academy

0:00 – PreachCap

0:59 – Introduction

2:38 – Ritviz’s Origin Story

12:27 – Growing Up in a Home of Musicians

14:18 – Influences Behind His Unique Sounds

19:17 – Beginning the Songwriting Journey

22:56 – How He’s Evolved as a Person

26:16 – Do Artists Need Pain to Create?

29:48 – Fighting Complacency After Success

30:59 – Do You Still Enjoy Solitude

32:32 – The Fear of Becoming Irrelevant

33:46 – Is Social Media a Creative Deterrent Now?

36:30 – The Source of His Ambition

39:05 – How Early Feedback Shaped Him

44:34 – New Beginnings As A DJ

47:40 – The Internet’s First Reaction to His Music

50:32 – Relationship with Spirituality

53:15 – Obsession with Purpose

1:02:36 – Songs as Emotional Time Capsules

1:11:26 – A Day in Ritviz’s Life 

1:16:08 – Inventing Lyrics & Words: His Artistic Process

1:20:23 – Is There a Formula? Business vs. Creativity

1:24:44 – Becoming Financially Independent

1:25:05 – Nipposh Ad

1:25:32 – Lowest Point in His Career

1:31:31 – Ritviz On Competition

1:34:37 – Why Has He Signed No Record Label Yet?

1:36:12 – How Artists Actually Make Money

1:40:18 – Defining the Peak of His Career

1:41:06 – Indie Music & the New-Age Listener

1:45:27 – AI vs. Musicians

1:47:24 – His Personal Relationship with Fashion

1:50:00 – Music as a Socio-Cultural Force

1:53:14 – Working Young & Understanding Identity

1:57:27 – Why Does India Take Its Art for Granted?

2:01:06 – Going Back to Indian Classical Roots

2:01:25 – Should Young Artists Study Music?

2:04:18 – What Disruption Does the Music Industry Need?

2:04:59 – #NipposhAsks: What makes you feel the most comfortable in your skin?

2:06:02 – Bop or Not – Game Time!

2:10:25 – Rapid Fire Round

2:15:30 – Closing Statements