SaaS Growth Show MarTech Wise

What You Will Learn


How a startup built an intelligent platform to enable businesses to startup on SEOHow an intelligent platform can help guide users to grow their website search trafficAttracting the right market through finding intended audiences and growing revenue stream

“If you put yourself around the right people and the right environment, ideas will spring up.”


- Andy Allen, Hike co-founder


From what inspired the co-founders to start Hike, to growing their business and attracting audiences, Andy Allen of Hike talks to MarTech Wise about leveraging on their resources to grow the business.


Today, he discusses the process of building Hike and how they created a product that works for the users. He discusses three main parts of the platform that distinguishes their product to make it simple for agencies - one, the building of an SEO strategy, two, tapping on keyword research and three, utilizing landing pages.


Andy also shares about the advantages of a SaaS or a software as a service, and how this enables him to leverage on certain channels to grow the service. He also discusses where he sees himself and the business in five years’ time.


Find out more and listen to the podcast below!


Links Mentioned In This Podcast


Hike

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The SaaS Growth Show is a podcast, presented by MarTech Wise, hosted by Donald Chan. It goes behind the scenes with today’s top SaaS founders and marketers.

What You Will Learn


How an online video maker platform can help your social media and marketing strategiesGrowth strategies to build a tech startupImportance of having a CTO for a tech-driven product 

From the challenges to build Offeo, to the motivating force behind the building of the online video makeup tool, Offeo CEO David Lee, talks to MarTech Wise about the journey to building and growing a tech-based startup.


Today, he discusses the behind the scenes of building Offeo. What issues needed to be address from the get go? How did they position it in a scalable, value-adding way to make motion graphics available to practitioners and non-practitioners alike? 


David also shares about the importance of having partners who think at the same wavelength, joining with startup accelerators and companies that complement the services, and making sure the product is something people will love and learn from. He also gave the #1 MarTech tool they are using right now and shared how it is transforming their business. 


"As a new start-up, we keep iterating and changing to meet the customers' need. - David Lee from Offeo


Find out more and listen to the podcast below!


Links Mentioned In This Podcast


OffeoIntercom

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The SaaS Growth Show is a podcast, presented by MarTech Wise, hosted by Donald Chan. It goes behind the scenes with today’s top SaaS founders and marketers

What You Will Learn


How a social media collaboration tool can make your workflow easierMarketing strategies to build and grow your startupAttracting audience through content and inbound marketing

From what spurred the co-founders to build Planable, to what they are doing to grow their start-up, Xenia Muntean, CEO of Planable, talks to MarTech Wise about how they built the social media collaboration tool.


Today, she discusses the ups and downs of building Planable. What perennial problems faced by agencies and social media marketers did they want to address? How does Planable make the collaboration and communication process more efficient?


Xenia also shares about how content and inbound marketing worked for their platform, and how they used it to strategize and grow the business. She also gave a piece of advice she thinks any business and startup founder should know.


“The startup life is a never ending rollercoaster." - Xenia Muntean, Planable CEO


Find out more and listen to our podcast now!


Links Mentioned In This Podcast


PlanableContent Academy

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The SaaS Growth Show is a podcast, presented by MarTech Wise, hosted by Donald Chan. It goes behind the scenes with today’s top SaaS founders and marketers.