67 episodes

Ever wondered how sales enablement leaders get it done?

The Sales Enablement Innovation podcast, brought to you by Sales Enablement Collective, shines a light on what really goes on backstage at some of the world’s top startups and companies.

From getting cross-functional buy-in and planning the perfect SKO to looking ahead at future trends as the role of sales enablement evolves.

Each episode, we sit down with a different revenue or sales enablement leader, and dive into their pain points, successes, and what got them to where they are - as well as best practice tips to help you turn your sales team into superheroes.

Sales Enablement Innovation Sales Enablement Collective

    • Business

Ever wondered how sales enablement leaders get it done?

The Sales Enablement Innovation podcast, brought to you by Sales Enablement Collective, shines a light on what really goes on backstage at some of the world’s top startups and companies.

From getting cross-functional buy-in and planning the perfect SKO to looking ahead at future trends as the role of sales enablement evolves.

Each episode, we sit down with a different revenue or sales enablement leader, and dive into their pain points, successes, and what got them to where they are - as well as best practice tips to help you turn your sales team into superheroes.

    “Certifications at scale mean a consistent baseline of competence and confidence”, Alan McIntosh

    “Certifications at scale mean a consistent baseline of competence and confidence”, Alan McIntosh

    On this episode, we spoke to Alan McIntosh, Senior Manager, International Channel & Strategic Programs Enablement at RingCentral and SEC One to Watch in 2024!

    Alan discussed the keys to building an effective, scalable, rep certification program based on his real-life experiences.

    Key talking points:
    Creating sales rep certifications and coaching for consistency at scale
    Certifying both sales reps and managers in unison
    Measuring the immediate and long-term success of certifications
    And more!

    • 31 min
    “Helping sellers grow revenue is a shared responsibility”, Nitin Kartik

    “Helping sellers grow revenue is a shared responsibility”, Nitin Kartik

    On this episode of the podcast, we spoke to Nitin Kartik, Director of Product Marketing at Carbyne! Nitin took the time to dive into his experience with sales enablement and share advice from his successes. 
    Key talking points:Sales enablement’s differing role between small and large organizationsUsing Ideal Customer Profiles to adapt sales enablement initiativesMeasuring enablement program success with the right metricsAnd more!

    • 28 min
    “When marketing & sales work independently, they can work against each other”, Jarod Spiewak

    “When marketing & sales work independently, they can work against each other”, Jarod Spiewak

    On this episode of the podcast, we were joined by Jarod Spiewak, Founder and CEO of Comet Fuel. Jarod kindly joined us to discuss the importance of sales and marketing alignment, coming from the marketing side of the equation with his expertise.

    • 25 min
    “Partner enablement has similarities and differences”, Brooke Coletti

    “Partner enablement has similarities and differences”, Brooke Coletti

    On this episode of the podcast we chatted with SEC One to Watch and Senior Scaled Go-To-Market Enablement Manager at AWS, Brooke Coletti! Brooke is known for continuously seeking better ways to enable internal and external teams, and joined us to dive into the world of partner enablement and her experience with the role. 

    • 28 min
    “5 key shifts to drive higher performing sales teams”, Jeff Jaworski

    “5 key shifts to drive higher performing sales teams”, Jeff Jaworski

    On this episode of the podcast we were joined by the vastly experienced Jeff Jaworski. Jeff dived into the world of sales coaching, the lessons he learned from his time at Google, and how you can take five key shifts and start increasing sales performance. 

    • 22 min
    “For me, enablement is a part of RevOps”, Simon Gilks

    “For me, enablement is a part of RevOps”, Simon Gilks

    This special episode of the podcast was recorded live at the Sales Enablement Summit in London in late 2023. Simon Gilks, VP of Revenue Operations at Enhesa, joined us to discuss the important relationship between RevOps and enablement.

    • 18 min

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