Sales Training Solutions Podcasts Sales Training Solutions

While presenting on Zoom to those facing the challenges of cancer, I realized the character traits and activities that help them will help you bounce back from these tough times. I became aware of these thoughts and actions in my life as I survived multiple battles with cancer, a divorce, the death of a spouse and sibling, and career changes. I want to share what I have learned from these challenges and my studies on positivity.
In tough times like these, negativity can take you on a downward spiral, as my friend says, “down the rabbit hole to an endless dark tunnel.”

Stories capture your customer’s attention. They help them understand the message and remember it. Stories cause people to believe or agree and to care.They also inspire your audience and motivate them to act.

All companies want to achieve a competitive advantage, but most of their methods provide short lived success at best. Listen and learn how you can achieve a sustainable competitive advantage with customers that are raving fans. This strategy doesn’t depend on constantly upgrading technology or marketing deals. Toyota and American Manufacturers for Excellence have uncovered this process. It is working for Toyota and for the organization members. It can work for you too.

Most people today are experience seekers. They are on social media, participate in some type of sports activity, perhaps used a virtual reality device, or participated in some other interactive experience. In 2019, we are in the experience economy and evolving to a transformation economy. So, your typical buyer doesn’t want to be talked to. He or she wants to be actively engaged in the sales experience.

In this season of parties and gift giving, it is so easy to make a mistake that you will long regret. When you cross ethical lines, your reputation can be ruined, and your credibility shaken. It can also have legal consequences for you and your company. In this podcast, we gathered examples of the most common social and ethical issues and provided information on protecting your company and yourself.

Today's buyer 2.0 is bombarded with over 3,000 marketing messages in various mediums every day. Much of the information in those messages is conflicting and contradictory. So, it’s a challenge to sort out the facts from the hype. Therefore, trust now represents over 40% of the selling process model. Listen and learn the top ten ways you can build trust that leads to a sale.