11 episodes

A brand strategy group that loves to discuss all things that make up a brand with industry professionals. A brand, especially in business is not all about design, it's so much bigger than that and we break it all down in both our services and in this podcast.

For more information on our content and services, please contact us via our website: www.saturdayfly.co.nz

Enjoy and we hope our podcast helps you on your business marketing journey.

Saturday Fly Brand Strategy Group Saturday Fly Brand Strategy Group

    • Business

A brand strategy group that loves to discuss all things that make up a brand with industry professionals. A brand, especially in business is not all about design, it's so much bigger than that and we break it all down in both our services and in this podcast.

For more information on our content and services, please contact us via our website: www.saturdayfly.co.nz

Enjoy and we hope our podcast helps you on your business marketing journey.

    Emotional Connections

    Emotional Connections

    This is pretty much a case study and I use the famous Spark "Happy Fathers Day" ad campaign as an example.

    Remember: Just as in human relationships, brands cannot and should not try to create emotional ties with everyone.

    • 4 min
    Consistency in Communication

    Consistency in Communication

    This is a start up brand tip for our small business fam. This tip can be difficult to execute, especially if you're a start up brand. You know how people say "personalize your brand, show your face" That's true! In fact it's important to have a face to the brand...but there's a fine line. We discussed all of this in this podcast. Enjoy and send through any questions.

    • 9 min
    Tina: Studio T

    Tina: Studio T

    Podcast episode with Tina. Tina is a social media manager and the founder of Studio T. Studio T is a social media agency and offers value to business brands!

    Tina's social media journey started off in the Youtube world where she created content around beauty and lifestyle. Now Tina is working towards helping other business owners with their social media marketing and content creation.

    Tina talks to us a bit about her work and shares tips on social media.

    We hope this is the first of many podcast episodes with Tina!! If you need to contact Tina, you can reach her on social media: @studio.t.nz on Instagram and her website: www.studiotnz.com

    Thanks Tina for joining the podcast!!

    • 21 min
    Brand Benefits 101

    Brand Benefits 101

    Brand Benefits is key in the brand building process. Here's why....

    • 5 min
    Jodie: Seven Studios

    Jodie: Seven Studios

    On the podcast this week, we have Jodie who is the boss lady and founder of Seven Studios.

    Jodie talks to us about her creative career, what you can expect when working with her and also shares a bit about her story.

    If you need any creative design work for your business, feel free to contact Jodie on:

    @jodiejohnss on Instagram

    @sevenstudiosnz on Instagram.

    Thanks Jodie for joining the podcast!

    • 27 min
    Socials by Hanna

    Socials by Hanna

    A podcast episode with Hanna, owner and founder of Socials by Hanna. Hanna joins me on the podcast from the beautiful Kapiti!

    Hanna has an impressive resume in digital and social media marketing and this led to her starting her own business. Hanna works with businesses across NZ and if you think she can help you with yours, check out her social media: @socials_by_hanna on Instagram 

    Thank you Hanna for sharing your knowledge and advice.

    • 21 min

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