38 min

Scaling a SaaS company with ZERO Marketing Budget with Leopold van Oosten #230 SaaS District

    • Entrepreneurship

Leo is the Founder and CEO at Amsterdam Standard, a technology partner who specializes in software development, IT staffing, and user interface design, the company provides dedicated nearshore teams, UX/UI interface design services, and agile software development for projects emphasizing agility.
With over two decades of professional experience Leopold is a seasoned expert in scaling development teams and sourcing top tech talent.
In this episode we cover:
00:00 - Intro01:21 - Journey from Enthusiast to SaaS Investor05:38 - The Best Stage for Getting Their Help08:44 - Strategies and Challenges in Scaling Amsterdam Standard13:04 - Role of Storytelling in Low-Budget Marketing17:20 - Transitioning to Marketing Spending23:46 - Advice for Product-Led Scaling Challenges28:47 - Solid Scaling System for SaaS Growth31:36 - Leopold's Favorite Activity To Get Into a Flow State32:10 - Leopold's Piece Of Advice For Your Younger Self32:41 - Leopold's Biggest Challenges at Amsterdam Standard33:44 - Instrumental Resources For Leopold's Success35:40 - What Does Success Mean for Leopold Today37:00 - Get In Touch With Leopold

Get in Touch with Leopold:
Amsterdam Standard Website
Leopold's Email
Leopold's LinkedIn

Mentions:
Donald Miller
Elon Musk
Bill Gates

Books:
Storybrand by Donal Miller

Tag Us & Follow:
Facebook
LinkedIn
Instagram

More About Akeel:
Twitter
LinkedIn
More SaaS Podcast Episodes
SaaS Consultants
How To Value Your SaaS Company

Leo is the Founder and CEO at Amsterdam Standard, a technology partner who specializes in software development, IT staffing, and user interface design, the company provides dedicated nearshore teams, UX/UI interface design services, and agile software development for projects emphasizing agility.
With over two decades of professional experience Leopold is a seasoned expert in scaling development teams and sourcing top tech talent.
In this episode we cover:
00:00 - Intro01:21 - Journey from Enthusiast to SaaS Investor05:38 - The Best Stage for Getting Their Help08:44 - Strategies and Challenges in Scaling Amsterdam Standard13:04 - Role of Storytelling in Low-Budget Marketing17:20 - Transitioning to Marketing Spending23:46 - Advice for Product-Led Scaling Challenges28:47 - Solid Scaling System for SaaS Growth31:36 - Leopold's Favorite Activity To Get Into a Flow State32:10 - Leopold's Piece Of Advice For Your Younger Self32:41 - Leopold's Biggest Challenges at Amsterdam Standard33:44 - Instrumental Resources For Leopold's Success35:40 - What Does Success Mean for Leopold Today37:00 - Get In Touch With Leopold

Get in Touch with Leopold:
Amsterdam Standard Website
Leopold's Email
Leopold's LinkedIn

Mentions:
Donald Miller
Elon Musk
Bill Gates

Books:
Storybrand by Donal Miller

Tag Us & Follow:
Facebook
LinkedIn
Instagram

More About Akeel:
Twitter
LinkedIn
More SaaS Podcast Episodes
SaaS Consultants
How To Value Your SaaS Company

38 min