Learn how to write a book that grows your business. Every week, I interview your favorite authors - the most successful authors on the planet - to see how they write & launch their books and to learn how they use books to grow their business.
I’m your host, Chandler Bolt - CEO of Self Publishing School / SelfPublishing.com and the host of the 7 Figure Principles Podcast. New episode every Wednesday.
SPS 082: How To Use Guest Posting & Media To Sell Thousands Of Copies Of Your Book with Susie Moore
Today, I'm joined by Susie Moore, a Life Coach advice columnist for several of the world's largest media outlets. Susie has been obsessed with mastering the confidence game since her childhood. The one thing she knows is that having self-confidence is learned. She has made giving others self-confidence and the ability to lead an approval-free life. She is the author of multiple books, including her most recent Stop Checking Your Lights. Susie utilized her PR so well that she was noticed and picked up by traditional publishers.
"I feel like being an author and being in the media are two of the best things you can do for your business. Becoming an author is a natural extension of being in the media; they go hand in hand so well if you're a writer." Using guest blogging on another website is the "most frictionless" method of getting the word out about your book to your audience on a different platform. Susie utilizes this form of media and guest posts once a week.
On having a good network, Susie gives this advice, "When you have a couple people in your corner to promote you with audiences, you'll have to give them notice, assets, and make it clear what your book is about and with enthusiasm." Make sure to call in your favors when your book comes out and when you interview, know why your book will benefit their audience. Susie doesn't believe in hiring a publicist; she says, "you can do it all yourself."
Also, make sure to test without limiting your markets. If your brand crosses two or three different niches, make sure to market to all of those niches, not just one or two. The pivotal question to ask yourself is, “Can someone who is reached by this market be helped by what I have to say?” if your answer is yes, then Susie recommends that you go for that market.
Listen in to find out the most important factor in advertising yourself, two main reasons you may not be getting the response you want from your book promotion, and how to write a guest post that converts readers to buyers.
[01:57] Why Susie decided to self-publish her first book. [03:33] Where Susie focuses her attention when she is selling books. [05:45] The first platforms to reach out to when looking for book PR. [09:35] Why it’s important to get someone’s attention in the moment. [12:12] The essential part of getting PR is to have a good network. [13:50] The questions to ask yourself to find the right platform to post your book content. [15:51] Alignment of your book to another brand is the most important factor in deciding where to promote your publication. [19:55] Why editors like authors and content producers. [21:49] The most important factor in advertising yourself and your book. [25:35] Susie’s recommendations on how introverts can successfully market their book. [29:12] Two reasons why you may not be getting the responses you want from your book promotion. [31:00] How to write a guest post that converts readers to buyers. [33:40] Elements you need to write a good short tail (byline) in a guest post. [35:25] Ways to add value to other platforms to sell your book. [37:35] Susie’s advice to her former self. Links and Resources
Visit Self Publishing School Online SPS Free Training Course Visit Susie on the web Sign up for Get Rock Star PR Susie on Linkedin Tweet with Susie on Twitter Watch her videos on YouTube
SPS 081: How To Turn Your Book Into A Movie with Hal Elrod (Miracle Morning Movie Behind the Scenes)
Today, I'm joined by Hal Elrod. Hal has become one of the most successful self-published authors globally. He is best known for his international best selling book, The Miracle Morning, which sells over 10,000 copies every month as a self-published book. He has earned over one thousand five-star reviews on Amazon and has cracked the code to creating an extraordinary income and impact as an author. Hal's book is now being turned into a movie.
"A good friend of mine, who is a filmmaker, was at my house and was getting advice from me on what his next movie project should be," Nick asked Hal how he was able to get his book to go viral. While brainstorming a new movie over dinner, Nick suggested creating a film based on The Miracle Morning.
If you want to get your message to more people, creating a movie from your book is a great avenue to provide your message to millions of more people. "It's about taking what you are teaching in a book and putting it into a format that would reach, and could reach a greater audience."
When creating the movie, Hal wanted to develop the screenplay as close to the book as possible. "The best way to tell your story is the results of your readers." He reached out to his Facebook group, asking members to record and send videos of how his book changed their lives.
Planning an entire movie can be quite overwhelming. Hal's advice, "Let go of knowing exactly how this is going to turn out and have unwavering faith that if you're on a mission to change the world, we are going to capture some great stuff."
Listen in to find out the movie-making process Hal journeyed through to create a movie based on his book, how he made a movie from his book with multiple storylines, and how he was able to get onto a popular radio show to promote his book.
[02:59] Why Hal decided to turn his book into a movie. [05:07] Nick and Hal discuss how to create a movie from Hal’s book. [09:59] What the movie making process looked like for Hal. [11:51] The process of moving from book story to storytelling on film. [14:27] What the production of the movie was like from Hal’s perspective. [19:11] The final movie is the product of cutting out much of the B roll shot during production. [21:26] Iterations and improvements learned when making his movie. [25:26] How the storyline changed throughout the movie process. [30:08] Talking about the movie premiere. [34:14] Hal’s plans for his next book. [38:08] Why he has decided to self-distribute his movie. [40:31] Nick Nanton and Nick Conadera as a film professional for your book. [41:24] Why you should interview videographers. [43:26] The two most important things you can do to support The Miracle Morning. Links and Resources
Visit Self Publishing School Online SPS Free Training Course Hal Elrod interviews Chandler Bolt Everything You Need to Know About Writing and Publishing Listen to Hal’s Podcast Connect with Hal on LinkedIn Miracle Morning on the web Find Hal’s books here Nick Nanton on the web Nick Conadera on the web
SPS 080: CASE STUDY: How This Radiologist Turned Sex Coach Launched Her Online Business To $100k in 9 Months Using Publicity with Sonia Wright
Today, I'm joined by Dr. Sonia Wright - a board-certified radiologist, a sexual counselor, and a certified life coach. She received her education from Stanford University, the University of California San Francisco School of Medicine, the Mayo Clinic, and the University of Michigan. Dr. Wright completed her life coach training from Brooke Castillo's The Life Coach School and Learning Journeys.
Sonia is on a mission to help women embrace their sexuality and end the emotional pain and isolation associated with sexual difficulties. Dr. Wright believes wholeheartedly that all women deserve to experience pleasurable sexual intimacy.
When she first started her author journey, "My original plan was to write my book, and I had this plan that I would go away for the weekend to Las Vegas." January came along, and her plans didn't work out. Sonia didn't get to write her book.
To build her public speaking platform during COVID, Dr. Wright reached out to her network to be a guest on LIVE events and then started reaching out to podcasters to spread the word about her coaching and speaking availability. "I learned about my niche that really helped me hone in on the types of people that would listen to my message and make sure I directed my message in that direction."
At first, Facebook LIVE speaking worked out the best to bring in clients to interact with people. After her website was built, she had more people contacting her through her website after listening to her interview as a guest on another podcast.
Find out how her speaker kit made a big difference for her business, how Dr. Wright "normalizes" her topic, and how she grew her business while doing her regular day job.
Listen in to find out how Dr. Wright chose her niche and avatar, how to get clear on your solution, and how to feel confident talking about an “outside of the box” topic.
[04:01] How Sonia planned on writing her book and starting her business. [05:18] Sonia’s public relations and public speaking goals. [07:46] How Dr. Wright decided what podcasts and LIVE events to be on as a guest. [09:22] Types of PR that worked best for engagement. [11:27] The speaker kit and how this PR piece “legitimized” Dr. Wright. [13:14] How Sonia built her business as a side gig. [14:17] Dr. Wright and how she introduces her topic of sex coach. [17:05] How Sonia chose her niche and avatar. [20:08] Why you should be OK with speaking on your topic. [23:17] Building and selling your course from square one. [27:22] Booking calls in the evening while working her day job. [29:12] How Sonia booked her dream podcast in one month from deciding she wanted to be on the show. [31:03] Consult bookings from her podcast interview. [32:56] Sonia’s next project she is focusing on right now. [35:58] Tips and advice for others looking to start consulting or group coaching. [38:06] How Dr. Wright plans on adding her book to her business. Links and Resources
Visit Self Publishing School Online SPS Free Training Course Visit Dr. Wright on the web Listen in to Dr. Wright’s podcast OYSN! Group Coaching
SPS 079: CASE STUDY: An Educator's Guide To Writing & Publishing An Award Winning Children's Book with Merideth Tullous
Today, I'm joined by Merideth Tullous, a Self Publishing School Student, and an award-winning children's book author. Her book, A Gift to Remember, was created through her experience in the SPS course. We talk about her experience in the course and what she learned to create her award-winning book.
She was far along in the process but decided she didn't know enough about publishing and wanted guidance and education on the process. Merideth felt it was important to publish a high-quality children's book as her work would be a part of a family when they read to their children at night.
Merideth found the editing process, though, as she had to trim her work from 800 to 750 words. "For me, one of the huge points I remember during the program was to think about what the illustrator is doing. Is he or she also telling a part of the story? To me, that was pivotal."
She quickly found out what steps to take to save time and money when publishing her children's book. "Having a straightforward conversation of how the artist works. Asking how much detail you want, how much direction do you want from me as the author." She recommends asking the illustrator what you can do differently in your second book to make the artist's job easier, asking how much information the illustrator wants, and giving them artistic freedom to design your cover.
Find out how Merideth found the artist and illustrator for her book, why she enjoys the SPS community to support her through the process, and the most rewarding part of Merideth's publishing process.
Listen in to find out how you can keep going in your publishing process, why she published a holiday book in July, and why it's important to promote your book beyond your initial book launch.
[02:22] How Merideth came to find SPS. [04:10] Why she decided to try the SPS course. [06:46] Beginning stages of the manuscript process. [08:25] Tips for authors editing their children’s book. [10:25] Her advice on condensing your story without losing details. [12:30] How Merideth found the artist for her children’s book. [13:53] What she did to save time and money in the publishing process. [17:24] The most rewarding part of the publishing process. [19:11] Hardest part of the publishing process. [23:23] Should you change your publishing date based on COVID or the holidays? [27:08] Merideth’s book marketing and how she received reviews. [33:06] What elements are important to identify your reader audience. [41:03] Tips for authors to win awards after they publish. [48:10] How you can purchase a copy of Merideth’s book. Links and Resources
Visit Self Publishing School Online SPS Free Training Course Purchase Merideth Tullous’s book on the web
SPS 078: How To Write A Book Proposal That Gets You A Book Deal And A Big Advance with Chad Allen (What Agents & Publishers Are Actually Looking For)
Today, I'm joined by Chad Allen, creator of Book Proposal Academy. He is a full-time writer, editor, speaker, and writing coach. Chad has been at the receiving end of book proposals and has created proposals for his own books. We dive into a good book proposal's elements and why Chad is passionate about the Book Proposal Academy.
"A book proposal is simply a document that authors prepare to pitch their book to agents and publishers." Chad says you can think about a book as a "micro-business" and to look at your book proposal as a "business plan for your book." Your proposal's job is to show that your book is a safe bet to publish for-profit and a good ROI for the publishing company.
You can create a book proposal even if you are intending to self-publish. "A book proposal, even when self-publishing, is a great way to get your hands around your project." Make sure to have the "three C's of publishing success" when writing your book proposal.
Chad talks about the three phases to launch your book on your platform: the pre-launch, the launch, and the post-launch. "What are you going to do at each of these phases to promote your book?" You can also add a competitive analysis of your book in your proposal and a section for possible future books if they match your current book's genre.
Find out tips from Chad on how to solve the problem of starting off without a platform, why you want to build an email list, how to grow your audience. Between writing your book and your pre-launch, figure out how you are going to grow your platform. Think of the different strategies you can use to build your audience and launch your book.
Listen in to find out lessons Chad learned from working in the publishing industry, the three C's of publishing success, and the elements that create a good book proposal. Learn why your title and subtitle are significant in a book proposal and ideas on how to build your audience to sell your book.
[01:40] What is a book proposal? [03:25] Benefits of self-publishing from a traditional and self-publishing standpoint. [04:25] What you can learn from writing a book proposal. [06:22] When looking at a proposal, Chad first looked at buy-in. [09:13] Casting a vision for your book through your proposal. [13:00] How to include a section for possible future books in your proposal. [16:12] Create a detailed marketing plan to propose to the publisher. [22:39] How to hire a designer for your book proposal. [23:24] Common mistakes authors make in their book proposals. [25:23] Going from book proposal to book deal. [32:08] Give enough time to your book proposal process to give you the best chance of success. [34:15] What can happen in the book proposal process with publishers. [35:38] Look for your buy back discount from a publisher. [37:10] How many free books can you get from a publisher? [38:32] Tips on choosing a good publisher. [43:15] Advice that Chad would have given himself when first starting out. Links and Resources
Visit Self Publishing School Online SPS Free Training Course Chad Allen Book Proposal Academy Chad Allen on the web
SPS 077: From Writing In Prison To 4x New York Times Bestseller & 1M Copies Sold with Wahida Clark (How To Create Raving Fans With Your Fiction Series)
Today, I’m joined by Wahida Clark, a New York Times Best Seller who has authored over a dozen books. She has created a successful fiction series and a raving fan base who read her books.
While living in Georgia, Wahida worked for an advertising firm. She was sent to the federal prison in Kentucky. While there, she taught computer classes in the evening and worked at the library in the morning. She picked up a magazine one day that talked about an author who wrote a book in prison. “I started looking at all the books in the library, and I started visualizing my name on all the spines of the books.” That is when she decided to write a book.
Wahida noticed a class on creative writing at the prison, and she decided to sign up. “We were in prison, so there were no computers. I had to hand-write my book on yellow legal paper. I had the inmates reading the chapters as I write them.” She sent out inquiry letters to publishers and agents, which ended up being rejected. One agent, however, reconnected with her when she was released from prison. She agreed to represent Wahida and is still her literary agent to this day.
She asked prison workers to make copies, so she had a transcript to send to a publisher. They agreed, as long as she put them in the acknowledgment in her book. Wahita started publishing in prison and sold over a million books before she left prison.
Listen in to find out how Wahita spread the word about her book throughout the prison system, sold books and became a popular author while in solitary confinement for writing a book, and how she inspired others in prison to become authors. Learn the two elements that keep her readers reading and engaged.
[01:52] Why Wahida decided to write her first book. [05:47] The writing process in prison. [07:55] Wahida reads books by Carl Weber. [09:06] Her first royalty check of $25,000 bounced. [10:09] The lieutenant's office at the prison wanted to know how she wrote a book. [12:30] She made flyers to send to other prisoners and her book started to take wing and fly. [14:04] Simon & Schuester signed Wahita after her release from prison. [16:20] Why she sold so many books while in prison. [17:59] Genres she considered when writing her book. [19:15] How she came to write a series of books. [23:04] Keeping her readers engaged and leaving reviews. [26:32] Why Wahita is moving out of her genre. [30:23] Top takeaways from Self Publishing School. [32:05] Advice for authors to write their first book. [3:11] What she would have done differently with her book and her channel. Links and Resources
Visit Self Publishing School Online SPS Free Training Course Wahida Clark Publishing Wahida on Fantastic Fiction
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It’s amazing to think that a couple of months ago I didn’t even know who chandler bolt was and now I can’t get enough of his podcast. Definitely the most on point and focused podcast I have listened to. The calibre of his guests his second to none.
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When it comes to self-publishing and selling more books, Chandler knows what he's talkng about. Essential listening.