Selling In The Motor Trade Simon Bowkett

AI is not going to go away, so let’s embrace it and see how it can help you in your dealership or job?
We can use AI in so many ways, that the list is actually endless.  However, we do need to be clever with it, and tell it what good looks like, to get great results.
Will it replace staff in a dealership? 
Here are the highlights:
{03:02} Deal for a $1
{05:06} Email Responses
{08:42} Improve Marketing
{11:55} Sous Chef
{13:18} Will it replace staff
About Symco Training:
Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its clients something different. That difference was clear to Simon from his days in the dealership when he experienced many sales trainers who had all the answers, but were unable, unwilling or both to actually show the delegate how they could be implemented. It remains the ethos of the business today. You see, Symco only employ trainers that are committed to delivering not only in spiring and insightful training, but are equally as happy to demonstrate these skills and techniques with real customers in your own showroom. We believe in order for sales training to be effective and in Simon’s words ‘real world’, it needs to be tried and tested in the only place it matters the showroom floor. There is no room for theory when your goals are for your team to sell more cars, hours or parts and retain more profit. In dealerships around the world the focus applied by many of the sales executives is to try and sell a deal. Symco specialise in getting your teams to focus on selling themselves, the product and then supporting this with the deal.
To find out more visit:
www.symcotraining.co.uk

Most customers start their buying journey online or by phone, so communication is key.
Given that we can’t use a lot of our non-verbal communication skills on the phone or by email, it’s even more important.
In this episode Simon talks about how the trial close can help.
Here are the highlights:
{01:57} Trust & Rapport
{02:47} Using AI
{04:19} Non Verbal Communication
{07:26} Trial Close
About Symco Training:
Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its clients something different. That difference was clear to Simon from his days in the dealership when he experienced many sales trainers who had all the answers, but were unable, unwilling or both to actually show the delegate how they could be implemented. It remains the ethos of the business today. You see, Symco only employ trainers that are committed to delivering not only in spiring and insightful training, but are equally as happy to demonstrate these skills and techniques with real customers in your own showroom. We believe in order for sales training to be effective and in Simon’s words ‘real world’, it needs to be tried and tested in the only place it matters the showroom floor. There is no room for theory when your goals are for your team to sell more cars, hours or parts and retain more profit. In dealerships around the world the focus applied by many of the sales executives is to try and sell a deal. Symco specialise in getting your teams to focus on selling themselves, the product and then supporting this with the deal.
To find out more visit:
www.symcotraining.co.uk

In the concluding episode of our two part interview with Jonathan Dawson from Sellchology we talk about management and sales skills that can be applied whatever your position is.
Everything from empathy and looking for the good, to understanding your team and what motivates them.
Jonathan also shares some of his best sales tips and techniques.
Here are the highlights:
{05:44} Fundamentals
{13:02} How to Work with Weirdos
{20:57} Leadership is not about you
{28:56} Pattern Recognition
{45:00} WAVES Technique
About Symco Training:
Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its clients something different. That difference was clear to Simon from his days in the dealership when he experienced many sales trainers who had all the answers, but were unable, unwilling or both to actually show the delegate how they could be implemented. It remains the ethos of the business today. You see, Symco only employ trainers that are committed to delivering not only in spiring and insightful training, but are equally as happy to demonstrate these skills and techniques with real customers in your own showroom. We believe in order for sales training to be effective and in Simon’s words ‘real world’, it needs to be tried and tested in the only place it matters the showroom floor. There is no room for theory when your goals are for your team to sell more cars, hours or parts and retain more profit. In dealerships around the world the focus applied by many of the sales executives is to try and sell a deal. Symco specialise in getting your teams to focus on selling themselves, the product and then supporting this with the deal.
To find out more visit:
www.symcotraining.co.uk

This is the first instalment of a two part interview with Jonathan Dawson from Sellchology.
Simon heard Jonathan speak at the latest NADA conference and thought it would be really interesting to have him on the podcast.
They discuss taking ownership of things you don’t like, getting activity right and body language.
Here are the highlights:
{02:07} Ah Ha or Oh Yeah
{14:53} Ownership
{20:41} Activity
{21:32} Pattern Interruption
{28:53} Body Language
About Symco Training:
Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its clients something different. That difference was clear to Simon from his days in the dealership when he experienced many sales trainers who had all the answers, but were unable, unwilling or both to actually show the delegate how they could be implemented. It remains the ethos of the business today. You see, Symco only employ trainers that are committed to delivering not only in spiring and insightful training, but are equally as happy to demonstrate these skills and techniques with real customers in your own showroom. We believe in order for sales training to be effective and in Simon’s words ‘real world’, it needs to be tried and tested in the only place it matters the showroom floor. There is no room for theory when your goals are for your team to sell more cars, hours or parts and retain more profit. In dealerships around the world the focus applied by many of the sales executives is to try and sell a deal. Symco specialise in getting your teams to focus on selling themselves, the product and then supporting this with the deal.
To find out more visit:
www.symcotraining.co.uk

We take a look at the best way to deal with incoming service bookings and when to introduce the VHC to your customers.
Simon explains how to set the agenda, so you don’t surprise your customer, and explain the Vehicle Health Check.
Here are the highlights:
{01:55} Your name
{02:45} Welcome back
{05:10} Price shopping
{12:34} Introducing the VHC
{13:17} Set the agenda
About Symco Training:
Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its clients something different. That difference was clear to Simon from his days in the dealership when he experienced many sales trainers who had all the answers, but were unable, unwilling or both to actually show the delegate how they could be implemented. It remains the ethos of the business today. You see, Symco only employ trainers that are committed to delivering not only in spiring and insightful training, but are equally as happy to demonstrate these skills and techniques with real customers in your own showroom. We believe in order for sales training to be effective and in Simon’s words ‘real world’, it needs to be tried and tested in the only place it matters the showroom floor. There is no room for theory when your goals are for your team to sell more cars, hours or parts and retain more profit. In dealerships around the world the focus applied by many of the sales executives is to try and sell a deal. Symco specialise in getting your teams to focus on selling themselves, the product and then supporting this with the deal.
To find out more visit:
www.symcotraining.co.uk

In our second book club episode with Jason Cranswick, we discuss the ‘The Chimp Paradox’ by Steve Peters 
This is a brilliant and enlightening read.  Steve explains how we all have effectively three brains and the chimp is one of them. It’s the first part of your brain to react, which makes it vitally important in your professional and personal life to learn the manage it.
Your chimp will always be there, it thrives on stress, you can’t kill it but you can programme yourself to moderate it.
Here are the highlights:
{04:00} Three Brains
{10:43} Programme Your Computer
{12:04} Techniques
{25:20} Leadership Shadow
{26:34} ABC
About Symco Training:
Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its clients something different. That difference was clear to Simon from his days in the dealership when he experienced many sales trainers who had all the answers, but were unable, unwilling or both to actually show the delegate how they could be implemented. It remains the ethos of the business today. You see, Symco only employ trainers that are committed to delivering not only in spiring and insightful training, but are equally as happy to demonstrate these skills and techniques with real customers in your own showroom. We believe in order for sales training to be effective and in Simon’s words ‘real world’, it needs to be tried and tested in the only place it matters the showroom floor. There is no room for theory when your goals are for your team to sell more cars, hours or parts and retain more profit. In dealerships around the world the focus applied by many of the sales executives is to try and sell a deal. Symco specialise in getting your teams to focus on selling themselves, the product and then supporting this with the deal.
To find out more visit:
www.symcotraining.co.uk