Siegel+Gale Says is a podcast highlighting our brand consultants’ points of view in audio format. Each episode draws on the rigor and expertise of our practitioners across the US and around the world.
Siegel+Gale is a premier brand strategy, design and experience firm. For the last 50 years, we have helped build the world’s leading brands through strategies, stories and experiences that are elegantly simple and unexpectedly fresh. When organizations have complex brand building questions—whether around mergers & acquisitions, strategic positioning, brand identity, experience, or growth—they turn to our experts.
You can read more thought leadership pieces, explore our work and get in touch at siegelgale.com
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Aaron Hall: Renaming Climate Change—Can a new name finally make us take action?
In this episode, our Group Director of Naming, Aaron Hall, reads “Renaming Climate Change: Can a new name finally make us take action?” Originally published in AdAge, Aaron explores how naming can be used to rebrand climate change and inspire people to take notice—and more importantly, action.
Billy Kingsland: Simple communications are crucial now—and always
In this episode, our Group Director of Brand Communication, Billy Kingsland, reads, “Simple communications are crucial now—and always.” Originally published on Ragan.com, Billy explains why communicators must prioritize clarity, honesty and meaningful content in order to succeed.
Jason Cieslak: Five Things Every CMO or Brand Marketer Should Be Doing Right Now
In this episode, our President for the Pacific Rim, Jason Cieslak, reads “Five Things Every CMO or Brand Marketer Should Be Doing Right Now.” In a post-pandemic world, branding—creating, managing and growing brands—has changed. Whether you’re B2B or B2C, what matters now is what to do about it. Originally published on siegelgale.com, Jason’s whitepaper examines the five priorities that CMOs and brand marketers should focus on over the next 3 to 24 months.
Matt Egan: Brand building for the coming wave of corporate M&A
In this episode, our Executive Director of Strategy, Matt Egan, reads “Brand building for the coming wave of corporate M&A.” Originally published on siegelgale.com, and co-authored with co-CEO and chief creative officer Howard Belk, this whitepaper outlines five principles that will spell success for any M&A-related brand exercise, helping brand managers to design processes and outcomes that mobilize employees and customers alike.
Liz Olsen: Tell me your story—Branding and emerging technology
In this episode, our Senior Director of Strategy for EMEA, Liz Olsen, reads, “Tell me your story: Branding and emerging technology.”
Originally published on siegelgale.com, Liz’s article discusses the importance of developing a customer-facing narrative that states in a clear, concise and compelling way what you offer to the world.
Lisa Kane: An open letter to a CEO—Considerations for rebranding
In this episode, our Group Director of Strategy, Lisa Kane, reads, “An open letter to a CEO: Considerations for rebranding.” When CEOs contemplate a considerable challenge, such as a rebrand, they tend to focus on the exhilarating first half of the marathon. But it’s the second half of the race that is the most critical and requires as much — if not more — attention. Originally published on Medium, Lisa explains why when it comes to rebranding, leaders must determine, is refreshing the brand merely a change of sign, or is it a sign of change?