100 episodes
Small Business, Big Mindset Muscle Creative
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- Business
We believe everyone with the spark of a business idea can make it a reality. Sometimes you just need a leg up. Someone to fill in the missing piece. For many micro and small businesses that missing piece includes one or more of the following: Content. Marketing. Mindset.Hello from Austin, TX! We're Erin Geiger and Joey Ramirez, founders of Muscle Creative. We created this company with one focus - to support micro businesses and small businesses via content strategy, media creation, and mindset. In this podcast series, we discuss insights and trends to help business owners move the dial toward their goals as a holistic approach – strategy, but also mindset and vision.Some episodes will feature business owners at varying states of entrepreneurship, discussing their background and how they got started, their growth and vision for the future, tips and insight for those looking to build their businesses, as well as the ‘why’ that fuels it all.We zero in on the challenges that block entrepreneurs from growing to the next level, as well as obstacles that stop entrepreneurs-in-the-making before they get started. For many business owners, creating content and a solid strategy to get that content in the hands of their ideal customer, is a struggle. Some begin the content journey, get frustrated, and allow their business to languish, or worse..they quit altogether, assuming it wasn't meant to be.Others might be killing it in building out their core product or service, but need support on content creation and strategy in order to focus their attention on other key areas and not spread themselves too thin. Regardless of the background of our listener, our mission remains the same: building brands with a strong vision and growth mindset to make an impact including tactical actions you can take NOW to move the needle in your business toward your goals.
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Laura Belgray - Tough Titties: On Living Your Best Life When You're the F-ing Worst
This week on the show we have the one, the only, soon-to-be New York Times Bestselling author, Laura F*ing Belgray!When I thought of who I would want to help ring in my 100th episode, my mentor, my friend, Laura Belgray catapulted to mind first.She has a long list of accolades which you can learn more about on her Talking Shrimp website...as well as learn why her company is named after a chatty crustacean to begin with.A bonafide celebrity and icon in the copywriting world, she's about to lau...
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What's Next for the Podcast?
Episode #99! Wow. When I first started this podcast I just wanted to connect entrepreneurs so we could inspire and learn from each other. What a journey it's been. As we catapult to episode #100, I thought I'd highlight the top 5 episodes so far (by downloads), introduce what's next with the podcast...and let you know who the special guest for episode #100 is (hint - she's a celeb in the copywriting world and about to launch her first book...sure to be a NY Times Best Seller).Top ...
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AI for Writers: Friend or Foe?
I'll be honest - the mere thought of artificial anything, when it comes to creating the written word makes me cringe. It goes against every fiber of my being because for me, the point of writing is to put pen to paper or finger to keyboard to create something genuine. Even if it's fiction, it's supposed to come from a place of organic creativity. So when I heard artificial intelligence, I was like, oh here we go. But I'm not one to blindly shut something down. So I did take a deeper look...
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How to Create a Visual Brand
Maura Kelpy, founder of Veggies & Vodka and Maura K Creative, joins the show this week! Maura runs her own successful graphic design business (in addition to her wellness community under the Veggies & Vodka umbrella) and shares with us specific actions to take when crafting your own visual brand. You know, the look and feel of your business where customers can recognize you in an instant.Here's an excerpt:"So when I take on a branding project for a client, I often start with a G...
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Mastering the Art of the Hire
Hiring. A critical piece to scale your business. But how do you know it's time to grow your team? What role do you hire for first...or next? How do you make sure you don't hire a jerk that will torpedo your business to the ground? (dramatic? maybe...but maybe not!) What are the pros and cons of hiring a full-time employee vs. a subcontractor? If you hire someone that's not working out, how do you let them go?Sandra Booker, the founder of Any Old Task, joins the show this week. She answers the...
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Creating a Truly Scalable Offer
Frederike Harms, founder of Katalyst Ventures, joins the show this week to dive into how to design a truly scalable offer. Growing up with entrepreneur parents, Frederike remembers that her family went on vacation once and only once. Her parents simply could not step back from their business to enjoy extra time with their family.Having a front-row seat to that type of schedule and lifestyle, she decided she wanted to work with entrepreneurs, founders, and business owners to create scalable bu...
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