16 episodes

Smart Creation, the podcast, invites you to explore the potential of sustainable fashion.
With Smart Creation, discover the latest products and global initiatives from key upstream players to help make the move to a more responsible fashion industry.
Twice monthly, on Wednesday, share the experience of a new guest who unveils a new generation of values combining creativity, innovation and sustainability.
This podcast is offered by Première Vision, the leading event organizer for fashion professionals.
 👉 https://www.premierevision.com/en/

Smart Creation Podcast Première Vision

    • Business

Smart Creation, the podcast, invites you to explore the potential of sustainable fashion.
With Smart Creation, discover the latest products and global initiatives from key upstream players to help make the move to a more responsible fashion industry.
Twice monthly, on Wednesday, share the experience of a new guest who unveils a new generation of values combining creativity, innovation and sustainability.
This podcast is offered by Première Vision, the leading event organizer for fashion professionals.
 👉 https://www.premierevision.com/en/

    #16 Pierre-Nicolas Hurstel CEO & Co-founder at Arianee (Block Chain Solution)

    #16 Pierre-Nicolas Hurstel CEO & Co-founder at Arianee (Block Chain Solution)

    This week we are meeting with Pierre-Nicolas Hurstel. After years in consulting and in the world of fashion trade fair in the US, he cofounded Arianee. The Arianee project is an independent, participative - organization whose mission is to build a global standard for the digital certification of valuable objects by promoting and supporting the adoption of the Arianee protocol. In this episode Pierre-Nicolas explain the block chain technology and how it can help the fashion industry in its fashion transition to a more transparent and sustainable industry.
    CONTENT & TO FIND YOUR WAY IN THE EPISODE
    00:50 : Pierre Nicolas presents himself and his company Arianee
    03:10 : What is the Blockchain technology ? 
    08:15 : How to integrate Blockchain at the Fashion industry ?
    13:22 : Explications about the digital ID of a product and use case of the vegan brand : Poetic Paris.
    15:58 : Facilitation of the resale en after sales programs of the product with the Blockchain technology 
    17:08 : The use case of Ba&sh, with the new "resale button" to sale second-hand directly on their own website.
    21:30 : What does Pierre Nicolas wants to close the door in our industry ? 
    22:20 : What does he look at to get inspired ? 
    22:57 : What is the last piece of clothes he bought? 
    24:12 : Who he would like to listen in this podcast ? 
    KEY LEARNINGS
    The blockchain give the chance to solve the traceability problem and give back confidence between client and saler on a product. 
    The transparency became a big expectation for the clients in their relation with the brand. 
    The integration of the second hand by clothes brand like Ba&sh is a key of the futur evolution of the fashion market, everything is growing in direction of the circular economy and we need techno to accompany this kind of new practices 
    Stopping the ignorance in our industry, knowing where the products are from and by who they are made. We need to become aware of the deviances of our industry on the ethic and the ecologic points. 
    TO SUPPORT SMART CREATION, THE PODCAST 
    🙏Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. 
    To know more about Smart Creation and Première Vision 👉 https://www.premierevision.com/fr/

    • 25 min
    #15 Ruth Farrell - Global Marketing Director at Eastman NaiaTM (cellulosic yarn)

    #15 Ruth Farrell - Global Marketing Director at Eastman NaiaTM (cellulosic yarn)

    This week we are meeting with Ruth Farrell, she is Global Marketing Director at Eastman NaiaTM. 
    Made with sustainably sourced wood, Eastman NaiaTM cellulosic yarn brings the richness of nature to comfortable and effortlessly luxurious fabrics. With full traceability from tree to yarn, NaiaTM is made by Eastman in the U.S.A. with the highest safety, social, and environmental standards.
    Eastman’s closed-loop production process for NaiaTM allows recycling and reuse of safe solvents and water, resulting in a yarn with a low environmental impact. Eastman is committed to collaborating with partners to collectively build a more sustainable fashion industry. Designers can be comfortable choosing NaiaTM. It transforms into luxurious, soft, and easy-to-care-for fabrics, giving designers more freedom and choice. With Eastman NaiaTM cellulosic yarn, you don’t have to compromise.
    CONTENT & TO FIND YOUR WAY IN THE EPISODE
    00:51 Ruth presents herself and Eastman 
    01:36 What is Naïa and cellulose yarn? 
    02:15 What does sustainable fashion mean according to Ruth? 
    03:00 Does Eastman has always been into this sustainable strategy? 
    04:05 What is the difference between conventional and sustainable cellulose yarn? 
    05:11 Where does Eastman source its row material? 
    06:20 What they will be presenting next February at PV? 
    07:25 What is Ruth favorite one? 
    08:30 What is the fonction of those yarn and fabric 
    09:30 What should we trust when it comes to certification? 
    12:20 What are Naïa biggest challenges in the coming years? 
    13:40 Is it much more expensive than conventional products? 
    14:40 What does she want to close the door to in our industrie? 
    15:05 What does she look at to get inspired? 
    15;46 What is the last piece of cloth she bought 
    16:15 Who she would like to listen to in this podcast? 
    KEY LEARNINGS
    I see sustainability as something that has to take into account the entire supply chain and the lifecycle of the fiber, of the fabric and of the garment. 
    The biggest challenges is making sustainability accessible to everybody. That is the challenge for us all. And there is going to be a lot of collaboration needed for that. 
    TO SUPPORT SMART CREATION, THE PODCAST 
    🙏 Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. 
    To know more about Smart Creation and Première Vision 👉 https://www.premierevision.com/fr/

    • 17 min
    #14 Francesco Marini - Designer and Inovation manager at Marini Industrie SPA

    #14 Francesco Marini - Designer and Inovation manager at Marini Industrie SPA

    This week, we are meeting with Francesco Marini , he is the 3rd generation and Designer and Inovation manager at Marini Industrie. 
    The history of Marini group went on with Riccardo and Roberto Marini, Mario’s sons. Thanks to their enthusiasm and their passionate vision, they carried on this beautiful story made in Italy.
    The third generation of the company, with a highly specialized technical-stylistic staff, made the family even greater enclosing under the group near the historic brand Marini&Cecconi, also Ospiti del Mondo, Marini Tessuti Uomo and Assotex.
    The four brands under Marini group continue to tell a story that makes fashion happen everyday. Research on materials and textures is the daily bread of the company, creating what stays behind the most popular fashion brands in the world.

    CONTENT & TO FIND YOUR WAY IN THE EPISODE
    00:51 Francesco presents himself and Marini Industrie 
    01:36 What is stretch fabrics? 
    02:07 What does sustainable fashion mean according to Francesco? 
    02:41 What is the difference between the conventional and sustainable fabrics they are doing now
    03:32 Why did they decide to implement a sustainable strategy? 
    04:32 Where do they source their row material? 
    07:00 What they will be presenting next February at PV? 
    08:40 What makes Marini Industrie stand out of the others? 
    10:00 What KPIs does Francesco look at to monitor their sustainable strategy? 
    11:15 What are their biggest challenges when it comes to sustainability? 
    13:00 How can the fashion industry accelerate its sustainable revolution?
    14:00 What should the designers and buyers should look at to verify the products are truly sustainable? 
    16:30 What does Francesco wants to close the door to in our industry? 
    17:30 What does he look at to get inspired? 
    18:42 What is the last piece of clothes he bought? 
    19:15 Who he would like to listen to in this podcast? 
    KEY LEARNINGS 
    I think designers need to be more involved than in the past in the manufacturing process of the yarn. 
    I want to close the door to fake news in this industrie. 

    TO SUPPORT SMART CREATION, THE PODCAST 
    🙏 Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. 
    To know more about Smart Creation and Première Vision 👉 https://www.premierevision.com/fr/

    • 20 min
    #13 Marie Demaegdt - Textile and Sustainability Director at CELC (The European Confederation of Linen and Hemp)

    #13 Marie Demaegdt - Textile and Sustainability Director at CELC (The European Confederation of Linen and Hemp)

    This week, we are meeting with Marie Demaegdt, she is Textile and Sustainability Director at CELC (The European Confederation of Linen and Hemp), and in this episode we are talking about flax and linen.
    The European Confederation of Linen and Hemp (CELC) is the only European agro-industrial organization bringing together and federating all the stages of production and transformation for flax and hemp. It is the specialized spokesperson for 10,000 European companies of 14 countries, overseeing the fibre’s development from plant to finished product. Founded in 1951, the CELC is a source of pioneering thought, economic analysis, industry consultation and strategic direction.
    CONTENT & TO FIND YOUR WAY IN THE EPISODE
    00:51 Marie presents herself and the CELC
    00:22 What is the difference between flax and linen
    01:42 What does means sustainability according to Marie
    02:21 What has been the Eureka moment to implement a sustainable strategy in her agro industry
    03:30 To what extend flax and linen is more sustainable than over fibers
    04:10 What is the process of making from flax to the fabric
    06:00 Where does the European flax in grown
    06:30 What CELC will be showing at Première Vision next February 2020
    07:23 What is so amazing about this fiber
    08:33 What have been the results of the CELC sustainable strategy
    09:11 What about the linen industry certifications
    10:40 What is the future of the linen industry
    11:30 What will be the biggest challenges for the linen industry in the coming years
    12:45 How can the fashion industry accelerate its fashion revolution 
    13:30 What are the right indicators, the right thing to ask to supplier when you are on Première Vision
    15:00 Where does she look at to get inspired
    15:46 What is the last piece of cloth she bought
    16:00 Who is the personnality she would like to listen to in this podcast
    KEY LEARNINGS 
    Flax is grown on the same land every 6 or 7 years, it means that it respects the soil and limits the development of disease.
    Flax is grown in western Europe without irrigation, it's GMO free, it uses little pesticide or fertilizer, it's biodegradable, and its transformation into fiber is entirely mechanical.
    Due to its sustainability and innovation linen has become sexy and is more and more used by designers in their collections.
    TO SUPPORT SMART CREATION, THE PODCAST 
    🙏 Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. 
    To know more about Smart Creation and Première Vision 👉 https://www.premierevision.com/fr/

    • 16 min
    #12 Guido Zilli - Head of communication and sustainability at Gruppo Dani (Sustainable Leather)

    #12 Guido Zilli - Head of communication and sustainability at Gruppo Dani (Sustainable Leather)

    This week, we are meeting with Guido Zilli, who is in charge of the communication and sustainability at Gruppo Dani. He is taking care of environmental matters, safety matters, environmental labels and sustainability reports. Dani is an Italian tannery established in 1950 based in Arzignano near Venice. They started their sustainable approach 10 years ago as they believed this kind of strategy was the right way to survive and develop the firm in the long-term. 
    CONTENT & TO FIND YOUR WAY IN THE EPISODE
    0:59 : Guido presents himself
    1:52 : What is sustainable fashion according to him
    2:48 : Since when Gruppo Dani is sustainable 
    4:53 : The contradiction between sustainability and leather
    7:07 : The difference between a conventional leather and a sustainable one
    8:57 : Guido tells us more about the new collection Gruppo Dani presented to Première Vision
    11:12 : Where does Gruppo Dani source its materials? 
    12:20 : What makes Gruppo Dani stand out from the others? 
    14:36 : The results of the sustainable strategy in terms of social, environmental and financial impacts 
    17:36 : The future projects of Gruppo Dani in terms of sustainability 
    22:09 : How can the leather industry accelerate its sustainable revolution? 
    25:35 Different questions to Guido about the leather industry, what inspires him, the last piece he bought…
    KEY LEARNINGS
    Sustainability can be seen as a journey. We should not only consider economic questions when we plan strategies and investments but also social and environmental impacts of our decisions. The long-term goal for Dani is to be able to consider all those aspects at the same time. 
    Leather can also be seen a sustainable product. We process an existing product from another sector: the meat sector or the diary sector. The leather sector from an historical perspective is a proactive agent in the framework of a circular economy. The origin of the product is important as we give value to an existing product from another sector.
    From Gruppo Dani’s perspective, there is no real difference between conventional and sustainable leather. If we consider sustainability as a concept to manage a firm, it means that even if you process leather that is chrome tenant, or heavy metal-free, you use the same approach, which means to save resources, to recover buy products, and to have products that are made with the same attention to environment and to people. 
    The real goal of Gruppo Dani is to be able to consider the 3 circles of sustainability at the same time when they make investments: economic, social and environmental impacts of strategic plans and decisions. There are two main goals: to become a carbon neutral tannery and to increase the cooperation and initiatives with some of their customers. They want to establish projects to reduce the natural resources consumption in a supply chain perspective and to be able to offset some of these emissions. 
    There can be some guidelines to change the leather industry. First of all, we have to be proud of our sector and to increase our efforts to reduce consumption of natural resources and the pollution load. We have to be aware that today we have an important role in the circular economic framework. We have to increase specific competencies, especially for tanners that work within global supply chain. They need some competencies such as lifecycle assessment methodology. 

    TO SUPPORT SMART CREATION, THE PODCAST 
    🙏 Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. 
    To know more about Smart Creation and Première Vision 👉 https://www.premierevision.com/fr/

    • 29 min
    #11 Isaac Nichelson - CEO & Co-founder at Circular Systems S.P.C. (Social Purpose Corporation)

    #11 Isaac Nichelson - CEO & Co-founder at Circular Systems S.P.C. (Social Purpose Corporation)

    This week, we are meeting with Isaac Nichelson, he is the founder and CEO of Circular Systems S.P.C. (Social Purpose Corporation), and in this episode, we are talking about his company Circular System, how to talk about sustainability without doing greenwashing, how can the fashion industry accelarate its sustainable revolution and his biggest challenges for the coming years.
    Circular Systems S.P.C. (Social Purpose Corporation) is a materials science company, focused on the development of innovative circular and regenerative technologies, transforming waste into valuable fiber, yarn, and textile fabrics for the fashion industry.
    With their waste-to-fiber platforms Texloop and Agraloop, combined with our proprietary Orbital Composite Yarn technology, they offer break-through solutions for the most efficient management of textile/apparel and agricultural waste streams.
    The Circular Systems, “Lightest Touch™” philosophy, defines their mission to retain the maximum amount of embedded energy in waste inputs— to create the highest-value outputs. They strive to achieve beyond zero-waste in order to achieve regenerative impacts for the benefit of people, planet, and industry. This is achieved through the most elegantly simple and efficient approaches to deconstruction, coupled with the most advanced new-materials strategies. 
    CONTENT & TO FIND YOUR WAY IN THE EPISODE
    00:51 Isaac presents himself and his company.
    11:28 Why he decided to work in this industry and take this problem personally.
    17:34 What does it means sustainability, the greenwashing.
    18:50 How we have to talk about the problem with doing greenwashing.
    21:02 Isaac tells us good advice on material/products and if it’s more expensive.
    24:21 Does he work with a lot of big company.
    25:24 How can the fashion industry accelarate its sustainable revolution.
    26:58 Does the industy talk together to find solutions? 
    28:44 The biggest challenge in the next years? 
    29:48 What he wants to close the door to this industry, what he looks at to get inspired, the last pieces of clothes he bought, which personality he would like to listen to in this podcast.
    KEY LEARNINGS 
    We should talk about our impact, and we should talk about moving tour with generative impact as a high bar, as a goal. Zero impact is not gonna save us as spieces, it’s a very good milestone on the way to achieve beneficial impact. We need to start to talk about it in this industry in a new way.
    The good news is that the industry is collaborating at the highest level. 
    Over the next year, the biggest chalenge, is scaling as fast and humanely possible to meet the absolute massive volume that are required if we gonna really change things.
    TO SUPPORT SMART CREATION, THE PODCAST 
    🙏 Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. 
    To know more about Smart Creation and Première Vision 👉 https://www.premierevision.com/fr/

    • 31 min

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