66 episodes

Social Selling Made Simple with Marki is the place for REALTORS® to learn how to use social media and tech, so you can sell more homes and help more people.

Each week you'll hear real conversations with industry leaders, successful agents, coaches and social media experts, who break down their best strategies to attract clients online.

Social Selling Made Simple Marki Lemons

    • Business

Social Selling Made Simple with Marki is the place for REALTORS® to learn how to use social media and tech, so you can sell more homes and help more people.

Each week you'll hear real conversations with industry leaders, successful agents, coaches and social media experts, who break down their best strategies to attract clients online.

    Lighting up the cannabis space w/Michael Malcolm

    Lighting up the cannabis space w/Michael Malcolm

    In the first month of legalization in the state of Illinois, cannabis sales reached almost $40 million. If anyone is looking for a single reason to get into the cannabis business, this is it.
     
    How can we enter the cannabis space? Are there any business opportunities we can take advantage of while we get locally licensed?
     
    As real estate professionals, we need to make sure we safeguard our reputations - but it’s becoming easier and more accepted to get into the cannabis industry.
     
    Michael Malcolm is a Real Estate broker who knows this first hand. On this episode, the Founder and Cannabis Consultant at WTF Media, Michael Malcolm shares how to get involved in the cannabis space. 
     
    Three Things You’ll Learn In This Episode 
    - Get a license
    To legally grow, sell, or infuse products with marijuana, we need to have a license. Be sure to apply for one - but know that there are regular delays. 
     
    - Look for ancillary opportunities
    There are a number of ancillary businesses in the cannabis space that don’t require licenses. Anything that doesn’t touch the flower itself is legal - look into options like smoke shops that sell relevant accessories, but not the marijuana itself. 
     
    - Prioritize reputation
    As in any business, it’s important to make sure people know we’re professional and take the space seriously. Be consistent and show up.
     
    Guest Bio- 
    Michael Malcolm is the Founder, Cannabis Consultant and brand ambassador at WTF Media. He’s spent the past year travelling the country, advising cannabis companies on social media marketing strategies and creating content for social media and standard operating procedure video. Michael is also a Real Estate Broker at @properties. 
     
    To find out more about Malcolm, visit
    https://www.linkedin.com/in/michael-malcolm-88637347/
    https://www.weedtravelfood.com/home 
    https://www.instagram.com/mikegdagod/?hl=en

    • 37 min
    We Are Hurting! We Need Your Help

    We Are Hurting! We Need Your Help

    These have been challenging and uncomfortable times and on the South Side of Chicago many communities have been impacted and devastated. My fellow REALTORS®
    have reached out in need of support for their communities, their families and their businesses. 
     
    The events we’ve seen over the last few months have been difficult for the 77 communities of Chicago. I love my city and my community, and have pulled efforts to help the people who need support right now, but we can’t do it alone. 
     
    We need your help, if you are in a position to donate to this urgent cause, please do. We have come up with a neutral place to send donations and help the disadvantaged people on the South Side. In this episode, I talk about what’s been happening in our community, the efforts that we’ve made as local REALTORS®
    to support and how you can help.

    • 19 min
    How to Become a Successful Speaker

    How to Become a Successful Speaker

    There’s an abundance of opportunities in the world of speaking, and there are definite steps you can take to get started. 
     
    It’s important to work on your speaking ability, build your network of relationships and to carve out a lucrative space for yourself in the speaking world. 
     
    What are some of the first steps you can take towards achieving your speaking dream? How do you get that elusive first speaking opportunity? In this episode, I share cost-effective techniques you can implement right now to jump start your speaking career.  
     
    Three Things You’ll Learn in This Episode 
    - Where to get started in speaking 
    Get into your local associations for speakers like Toastmasters and National Speakers Associations. This helps you improve on your speaking and start building relationships. 
     
    - How to make yourself more marketable as a speaker
    Work on your bio to make it compelling and show where you add value, and provide a list of subjects you’re knowledgeable in.
     
    - Why you need a niche
    You should be aiming to dominate a niche. That way, you will be able to charge a higher fee for speaking engagements.
     
    Resources 
    Toastmasters 
    Rapid 
    Do It! Speaking: 77 Instant-Action Ideas to Market, Monetize, and Maximize Your Expertise by David Newman
    The Speaker Author: Sell More Books and Book More Speeches Book by Cathy Fyock and Lois Creamer
    National Speakers Association

    • 14 min
    GoGo Bethke On Leveraging Technology and Using Quarantine to Better Ourselves and Our Businesses

    GoGo Bethke On Leveraging Technology and Using Quarantine to Better Ourselves and Our Businesses

    The real estate industry is anything but business as usual right now. Agents have had to pivot, adapt and find new ways to keep businesses operating. Chaotic times can also be times of great opportunity, learning and growth. We can emerge out of this and embrace better opportunities. 
     
    We might not be able to meet up with our clients in person, hold open houses or sell homes as normal, but that doesn’t mean we should slow down or stop working. 
     
    Social media has not been shut down, and we have a wealth of resources at our fingertips to keep driving value. How do we leverage social media and technology to fill up some of the gaps this crisis is causing in our daily basis? In this episode, social media influencer, real estate agent and coach, GoGo Bethke shares what she has implemented in order to remain relevant and still sell real estate right now.
     
    Three Things You’ll Learn In This Episode 
    - The factor that really counts in this business 
    In our business, the actual sale of the product is at the very end of our client engagement. What counts is what happens before that, how we present ourselves and the value we offer.  
     
    - How to leverage virtual and remote technology in the selling process 
    We can educate our clients to take photos and videos of the home and upload them to a shared digital space where we can edit, fine-tune and post them. This way, homes can still get listed and potential buyers can see them. 
     
    - What our focus and messaging needs to be right now 
    Our focus right now should not be trying to sell homes or close more transactions, it should be to help people navigate these uncertain times. Reach out to clients and offer them support and value.
     
    Guest Bio- 
    GoGo is the founder and owner of Gogo's Real Estate LLC, and a social media influencer, coach and speaker. 

    For more information and to sign up for GoGo’s social media Bootcamp visit https://www.gogosrealestate.com/ and follow @GogosRealEstate  on Instagram.

    • 28 min
    What We Learned At Social Media Marketing World 2020

    What We Learned At Social Media Marketing World 2020

    I had the pleasure to attend this year’s Social Media Marketing World, and got to hear from the world’s best social media experts about what we can do to improve our reach, effectiveness and conversion on social media. 
     
    We learned about how to repurpose our content, why podcasting is the most accessible content, resources we can use, and even how we can leverage TikTok! So join me as I share some of my key learnings from Social Media Marketing World.
     
    Takeaways
    Don’t focus on social media marketing from the real estate world because it’s usually watered down and ineffective. 
     
    Live video needs to be the center of your content creation offering. 
     
    Consistency is important on Tik Tok, as well as making content that follows the trending topics. 
     

    • 31 min
    How to Create Your Own Market Space w/Jackie Jackson

    How to Create Your Own Market Space w/Jackie Jackson

    As real estate professionals, our activities and approaches need to be dynamic to move along with the changes in the market. Our ability to remain in business is directly impacted by how we’re able to create and dominate our own market spaces. 
     
    How can we create our own “blue ocean” - a space in the market that we can own with little competition? What can licensed real estate professionals learn from their unlicensed peers? 
     
    In this episode, I’m joined by real estate investor, expert, coach and mentor, Jackie Jackson as she talks about how to be unique and dynamic in this business. 
     
    Three Things We Learned From Jackie Jackson
    How to concentrate on the solution, not the problem at a time like this where so many people are stressed and worried


    The importance of embracing live stream and video and how investors are beating Realtors at that game. 


    How to spread our credibility across the web in a way that makes sense to every platform.
     
     
    Guest Bio- 
    Jackie Jackson is CEO and founder of www.TheJackieJackson.com and www.CashFlowYourLife.com, Real Estate Expert, Coach & Mentor and International Television Talk Show personality with a flair for all things fashion and beauty.
     
    For more information visit https://thejackiejackson.com/ and follow @thejackiejackson on social media. 

    • 36 min

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