Startup To Scale Foodbevy

When Ori left his previous VC funded tech startup, he was determined that his next company would be bootstrapped so he could control his own destiny. Ori co-founded Burlap & Barrel with Ethan Frisch, a single-origin spice company. They made sure the company was profitable from day 1 (without paying themselves). Initially they put all the money back into the company, doing consulting on the side and by year 3 they were able to start paying themselves completely from the company.Listen to o...

Building a CPG brand can be a winding road. Often times the product you start out creating ends up changing as you learn and iterate with your customers. Now, changing from your original idea can be hard, but ultimately you’ll create a better product if you align your core vision with customer feedback. Shibani Baluja knows this journey well. She’s a long time friend and founder of Lil gourmet’s, a line of baby and toddler food for adventurous eaters. I invited her on to share her ...

Will Nitze created IQ Bar, a protein bar to increase mental health and cognition, and now runs a multi-million dollar brand selling bars, hydration sticks, and mushroom coffees.Learn his strategy for growing a brand to a projected $55 million including fundraising, channel strategy, and mindset.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to l...

As a CPG founder, it’s necessary to understand where you want to go in your business in order to get there. Financial Modeling, Forecasting, Budgeting are crucial steps to turning your strategic vision into actionable steps.Join me for a conversation with Brad Ebenhoeh, CEO of Accountfully as we break down how to do each of these for your business.Need help with your finances? Accountfully specializes in working with CPG brands. Explore how they can help: Accountfully.comStartup to Scale is a...

Kaitlin Mogentale founded Pulp Pantry in 2019 to reduce food waste and increase nutrition using upcycled veggie pulp. She had great initial traction getting accepted into Target’s Accelerator, airing on Shark Tank, and launching in major retailers. She found that while consumers say they are interested in sustainable messaging, labeling her product as “pulp” and “upcycled” was turning away potential customers who thought they would taste bad.So in 2024 Kaitlin listened to her customers and re...

As you launch in retail most brands will start by taking orders manually via email, phone call, or even text. But once you start working with larger retailers, they’ll usually require you to process orders via EDI.In this episode I break down:What is EDI?When do you need it?How does it implement for a brand?How to choose an EDI provider?How long does it take to set up?How much should I expect to pay?CRSTL is a new modern EDI provider priced for emerging brands that works with any retailer tha...