Success Mindset for Entrepreneurs Podcast Janessa Borges, Therapist, Business Strategist & Mindset Coach

To start a podcast for your business, you will need to follow these steps:
Define your target audience and create a concept for your podcast that aligns with their interests and needs.
Invest in equipment such as a quality microphone and headphones, as well as software for recording and editing your podcast.
Record and edit your episodes, taking care to ensure good sound quality and a consistent format.
Publish your episodes to a hosting platform, such as Anchor, Soundcloud, or Buzzsprout.
Promote your podcast through social media and other marketing channels, and consider creating a website to feature your episodes and show notes.
Engage with your listeners by responding to comments and feedback and soliciting guest experts to join your podcast.
Continuously measure the performance and make adjustments to improve it.
Always keep in mind that consistency is the key when it comes to podcasting, so make sure to set a regular schedule for publishing new episodes.

Chrissie, entrepreneur and health coach, and I talk about the hustle it takes to start a business and the IMPORTANCE of building long-lasting relationships with your niche. Don't miss this episode. 
In the meantime, here are some tips for losing weight while working in the office all day:
Bring healthy snacks and meals to work so you're not tempted to eat junk food. Take the stairs instead of the elevator, and try to walk or bike to work if possible. Stand or walk around during phone calls or meetings if you can. Avoid sitting for long periods of time by getting up and moving every hour. Incorporate strength training exercises into your routine, such as using resistance bands or hand weights while sitting at your desk. Drink plenty of water throughout the day to stay hydrated and avoid overeating. Try to take a short walk during lunch breaks or after work. Get enough sleep and try to manage stress through techniques like meditation or yoga. Chrissie is offering Success Mindset listeners 50% off her 7-Day Jumpstart Program. Reach out to her and let her know you heard her on this podcast. Click here to connect with Chrissie and take advantage of the 7 day jumpstart for just $25.

There are many different strategies and techniques that businesses can use to effectively market their products or services, but some key “secrets” include:
Understand your target audience: Knowing who your customers are and what they want is essential for creating effective marketing campaigns. Conduct market research to gather information about your target audience’s demographics, preferences, and pain points.
Develop a strong brand: Your brand is what sets your business apart from the competition and creates a sense of trust and loyalty among your customers. Invest time and effort into creating a strong brand identity that resonates with your target audience.
Focus on the customer experience: The overall experience that customers have with your business, from the first point of contact to post-purchase, can greatly impact their loyalty and willingness to recommend your brand to others.
Use storytelling in your marketing: People are more likely to engage with a story than a list of facts or features. Use storytelling to connect emotionally with your audience and showcase how your product or service can improve their lives.
Utilize data and analytics: Collect data on your customer’s behavior, preferences, and engagement with your marketing campaigns. Use this information to optimize your strategies and make data-driven decisions.
Always be testing and experimenting: Even if a campaign or ad has performed well in the past, it doesn’t mean it will continue to perform well in the future. Continuously test different tactics, such as ad copy, targeting, and creative, to see what resonates best with your audience.
Leverage Influencer Marketing: Building a good relationship with influencers in your industry can be a great way to reach new audiences, increase brand awareness and drive conversions.
Use a multichannel approach: Reach customers through multiple channels such as email, social media, SEO, paid search, and more to maximize your chances of reaching them.
It’s worth noting that these tips can be a good starting point, but there’s no one-size-fits-all solution. You will need to test and experiment to find what works best for your business, industry and audience.

Welcome to Season 2 of Success Mindset for Entrepreneurs! I am dedicating this Season 2 premiere to teaching you how to have the best year in your business. Ever.
Entrepreneurs are multi-passionate. We have so many ideas and so little time. In this episode, I teach you how to take a deep breath, focus, and map out the best year ever.
Take Inventory: write down what you accomplished in the past year and what you want to get done in the future (e.g., write a book, host a retreat, get more clients). Do a brain dump.
What do I need to do NOW to get to where I want to be then?What are my short-term and long-term action items to get to where I want to be?
What do I want my business to look like? What do I want my personal life to look like? For example, I want to do more coaching, less clinical work, travel with my family, and host more events.
Schedule out the action steps needed to get to where you want to be. Break down your goals year by year, month by month, week by week, and day by day. When you schedule your year ahead of time to meet the goals you want to accomplish, you are planning your roadmap and only leaving room for the things that you love and want to do.

Running a business is not for the weak of heart. Celebrating every little business achievement is an opportunity to recognize yourself and your employees while also sharing your success with clients.

Investing in yourself is necessary for your success and your business, so why do entrepreneurs make so many excuses NOT to do it? In this episode, I go over the truths and myths behind the biggest arguments entrepreneurs make that limit themselves from growth.