The She Leads Podcast: Real Conversations with Women Entrepreneurs Adrienne Garland

Women are real rock stars.

A woman of many talents and passions, Amanda Samoyloff, is an actor, writer, producer, poet, and the founder of SamoyloffPR, specializing in branding and PR. Amanda started her creative journey from acting as a kid, then continued in her college days through speech and debate, but working with musicians in Hollywood, gave her a specific view towards PR.

Combining her experience with rock stars, Amanda wanted to inject that Rock ‘n’ Roll vibe into clients’ branding while establishing women in the media landscape. As women are not being represented enough in the media, especially in male-dominated fields, women need to ensure diverse voices are heard out there. Women have the common issue of imposter syndrome, but we need to believe in ourselves and as soon as we pull from the backend into the spotlight it will significantly boost our businesses.

Today, Amanda shares strategies about personal branding, the best time to hire a PR, how to leverage your story, and how to prepare before a product launch. Women need to be recognized, but to achieve that, it's important to ditch perfectionism, find time for ourselves, and believe in our strength. Establishing a healthy reward system and finding time for creative activities is crucial for preventing burnout.

We need to shine our light, so let's just keep beating that drum and let’s get out there to rock!
Notes:🧑‍🎤 National speech and debate award: after college, Amanda started doing PR for rock musicians in LA. 03:50👩‍💼 In 2020, she applied this experience to female founders and startups. 06:32🎭 Amanda has been acting since childhood, but her writing and poetry came in college. 09:47⚡Steps for starts is getting to know your impact, and problems you are trying to solve: get to the podcast and then reverse engineer that to get a PR headline. 11:54⚠️ Getting PR too late: get your PR campaign going at least 9 months before the product launch. 18:15▶️ We have to claim our expertise: believe in yourself and stand in front of your company. 23:13✍️ Poetry comes to Amanda usually when she's physically in motion: stories about relationships and growth. 28:17🔥 If your reward system is only linked to work, you will become burnout. 32:30🛑 If you don't work on yourself, your business isn't going to go anywhere: find time for yourself too. 34:14
Links:

Website: www.samoyloffpr.com
LinkedIn: www.linkedin.com/in/amanda-samoyloff-690448b5
Connect with Adrienne: https://www.sheleadsmedia.com
Listen to podcasts for women by women on the She Leads Podcast Network: https://www.sheleadspodcasts.com
> >> "I love ❤️ Adrienne and The She Leads™ Podcast!” If that thought crossed your mind at any time while listening to our special show, can I ask you to please take a moment and give our podcast some love? To do so, simply Rate, Review & Follow Us on Apple Podcasts & Spotify. Taking this simple action helps my team and I to spread the word about all the incredible guests of The She Leads Podcast and contributes overall to helping women leaders and entrepreneurs everywhere! 🗺️ Also, if you haven’t done so already, please +follow the podcast so you never miss an episode. Thank you so much!! XO -Adrienne 

You must listen to this transformational, impactful, and thought-provoking episode with futurist and my new friend who I wish I could hang out with every single day, Latia Vaughan! Latia helps us to see that if you embrace who you are, and own your power, it will make the world turn!

Futurist, thought leader, strategist, and best-selling author, Latia Vaughan works with people and businesses, helping them evolve and own their power. She represents ~1% of African American Woman Futurists in North America, and her data-driven insight, and future foresight, have not only illuminated industries but have also ignited a transformative spark in individuals and organizations alike!

Latia left the corporate world to serve humanity in a more impactful way. She began coaching women and helping them build their businesses, as well as helping organizations with transformational consulting work. She emphasizes that evolution is not always pretty, but rather filled with messy parts and growth, as well as learning to collaborate together. She now leads a life dedicated to launching people and businesses into Evolution!

If it’s not a loss, it’s a lesson - let’s turn those lessons into even bigger wins!
Notes:👩🏾‍💼 Latia started in corporate America, but now she helps people and businesses evolve. 3:59🏫 The school system was built in the industrial age: think factories, you don't need to be creative, just comply. 8:24👉🏽 The difference between marketing and branding. 11:45🤯 Women are far behind in the business race: in the US, women couldn't own a business until 1988. 16:13🫱🏻‍🫲🏾 Ways for collaboration: setting what the mutual intention is for us to come together. 20:17💊 Latia's working with companies: the higher you go, there's less diversity. 24:07🤓 Run your business, like a jungle, not a garden. 27:33▶️ Setting the confines and the climate and then allowing people to live within that realm. 29:34😇 We need our intuitive side when we are leading our businesses. 32:56⚡ Latia is a futurist: she studies science, data, and politics to see what's coming next. 36:27🧠 Older people have the mental fortitude necessary to lead. 40:04💎 Unraveling who you are and owning your power is going to make the world turn. 42:13🌺 The beauty is in the jungle: we can grow when we appreciate what each of us brings to this experience. 46:54
Links:IG- @latiavaughan; 
LinkedIn : linkedin.com/in/latia-vaughan-4a08a921 
Website: latiavaughan.com 
Connect with Adrienne: https://www.sheleadsmedia.com
Listen to podcasts for women by women on the She Leads Podcast Network: https://www.sheleadspodcasts.com
>> "I love ❤️ Adrienne and The She Leads™ Podcast!” If that thought crossed your mind at any time while listening to our special show, can I ask you to please take a moment and give our podcast some love? To do so, simply Rate, Review & Follow Us on Apple Podcasts & Spotify. Taking this simple action helps my team and I to spread the word about all the incredible guests of The She Leads Podcast and contributes overall to helping women leaders and entrepreneurs everywhere! 🗺️ Also, if you haven’t done so already, please +follow the podcast so you never miss an episode. Thank you so much!! XO -Adrienne 

If you don’t believe in what you’re doing, how can you expect anyone else to?

Jane Hanson is an Emmy award-winning television journalist, a coach, and a media trainer, working on helping people to communicate better. Jane believes in putting ourselves in someone else’s shoes, being respectful, and remembering there is no magic formula to good communication and relationship building.

Statistics tell us that most of the people who are becoming entrepreneurs now are women. Jane encourages women to look around and see how many opportunities there are to help each other on our journey. We are surrounded by community, there are many ways in which we can help each other spread the word about our businesses, and the things we are passionate about.

Never forget to have fun and not take anything too seriously!
Notes:👠 Most of the people who are becoming entrepreneurs these days are women. 4:01😇 Being your own self-advocate: if you don't believe in what you're doing, how can you expect anybody else to? 7:40🤩 Jane never lets an opportunity slip by: don't say no, just hack it out! 11:38⚠️ F.E.A.R. equals False Excuses to Avoid Risk. 15:35🤓 Different ways and platforms for pitching. 16:40👞 Putting yourself in someone else's shoes. 24:01👩‍💼 Jane does media training: managing available time and preparing yourself. 28:23🏆 Bridging - acknowledging what you can for the question, then, transition back to your message.  32:08🎥 Video yourself and see what is good and what needs improvement. 35:56🙃 Have fun with what you're doing: allow your passion to show because that's intriguing to people. 38:22
Links:
Website: https://www.janehanson.com/
Course: https://courses.genconnectu.com/courses/jane-hansonConnect with Adrienne: https://www.sheleadsmedia.com
Listen to podcasts for women by women on the She Leads Podcast Network: https://www.sheleadspodcasts.com 
>> "I love ❤️ Adrienne and The She Leads™ Podcast!” If that thought crossed your mind at any time while listening to our special show, can I ask you to please take a moment and give our podcast some love? To do so, simply Rate, Review & Follow Us on Apple Podcasts & Spotify. Taking this simple action helps my team and I to spread the word about all the incredible guests of The She Leads Podcast and contributes overall to helping women leaders and entrepreneurs everywhere! 🗺️ Also, if you haven’t done so already, please +follow the podcast so you never miss an episode. Thank you so much!! XO -Adrienne 

Experts get in the way of their own discoveries!
Carol Sanford is a positive contrarian who believes that no matter the outcome, it can be a meaningful one. As a professor, Carol ensures never to use the same idea twice, which provides a space for creating useful and valuable evolution in her thinking. Being an expert blocks people’s learning, as she emphasizes and Carol does not class herself as one. 
Carol believes that discovering who you are, takes a lifetime - the secret is not in deciding who you are, but rather discovering it. We all have work to do, we show up for our businesses, whether we like it or not, and we will discover new things every year. We do not necessarily need to strive for new content, but rather an extension and evolution of something useful to the world.
You cannot do this alone - grow your capacity in a developmental community!
Notes:👠 Carol doesn't view herself as an expert: experts get in the way of their own discovery. 3:36😇 She's a positive contrarian: for Carol, no matter what the outcome is, she makes it a meaningful outcome. 8:56👩‍💻 She has a School (with a capital S) where she works with business leaders. 10:53🤓 Carol always disrupts certainty: in every book, workshop, or podcast, she disagrees immediately. 17:21💡 As a professor, she never repeats the same idea she used before. 20:40🧠 A mental artist: creating useful, valuable evolution in her thinking. 23:16💎 Don't think about building something for you as a woman but for all humans. 28:22💲 You make more money, because you make more of a difference without trying to make money. 33:23😇 You can't do it alone: in a developmental community, you can grow your capacity.  34:53
Links:
https://carolsanford.com/
https://seedcom.org/
https://carolsanford.substack.com/Connect with Adrienne: https://www.sheleadsmedia.com
Listen to podcasts for women by women on the She Leads Podcast Network: https://www.sheleadspodcasts.com 
>> "I love ❤️ Adrienne and The She Leads™ Podcast!” If that thought crossed your mind at any time while listening to our special show, can I ask you to please take a moment and give our podcast some love? To do so, simply Rate, Review & Follow Us on Apple Podcasts & Spotify. Taking this simple action helps my team and I to spread the word about all the incredible guests of The She Leads Podcast and contributes overall to helping women leaders and entrepreneurs everywhere! 🗺️ Also, if you haven’t done so already, please +follow the podcast so you never miss an episode. Thank you so much!! XO -Adrienne 

Take that chance - go down a different path!

Nasrin Yafari is a Japanese-Iranian-American, designer, and entrepreneur who began her career in education, straight out of NYU, where she worked with people, and learned and grew into marketing.  Nasrin shares her experiences in building a successful Brooklyn-based fashion brand, with a focus on taking risks and being true to herself. Taking a chance, Nasrin started her own business, going from manufacturing face masks during the pandemic to colorful jumpsuits.

Nasrin believes strongly that it is good to go down a different path while trusting your gut. Following one dream does not mean other passions don’t exist, but rather that they can be executed over a long period of time. Many people end up jumping ship when things are difficult, but Nasrin teaches the power of pushing through dips and slumps.

We must remember that entrepreneurship is a marathon - don’t give up when things are hard!
Notes:🗽 Nasrin went to NYU and chose education: she loved learning and growing and working with people. 3:39😷 “Mixed” started with producing face masks during the pandemic: later it scaled into textiles, physical products, and manufacturing. 5:45⚠️ The way education is set up, Nasrin couldn't execute her ideas: need for a shift in education. 7:11🧥 A product journey from masks to jumpsuits: how Nasrin designs. 10:07📩 Nasrin has a newsletter, which includes personal notes related to selling and empowerment. 15:52👠 Her story just happens to resonate with women, not men: it wasn't a conscious decision. 20:09🎯 In entrepreneurship, a lot of people jump ship, faced with difficulties: you just have to push through it. 23:37🍃 The peak season for Mixed comes in the spring and summer, but they are a year-round brand. 26:23
Links:
Website: mixedbynasrin.com 
Social Media Handles: @mixed_bynasrin @nasrinharumi
Connect with Adrienne: https://www.sheleadsmedia.com
Listen to podcasts for women by women on the She Leads Podcast Network: https://www.sheleadspodcasts.com
>> "I love ❤️ Adrienne and The She Leads™ Podcast!” If that thought crossed your mind at any time while listening to our special show, can I ask you to please take a moment and give our podcast some love? To do so, simply Rate, Review & Follow Us on Apple Podcasts & Spotify. Taking this simple action helps my team and I to spread the word about all the incredible guests of The She Leads Podcast and contributes overall to helping women leaders and entrepreneurs everywhere! 🗺️ Also, if you haven’t done so already, please +follow the podcast so you never miss an episode. Thank you so much!! XO -Adrienne 

Your business is not your baby; it is there to help and support you - not the other way around!

With a degree in marketing, Lucy Vincent began her career in corporate sales and marketing where she worked for several top brands. Not wanting to build someone else’s dream, she quit without a backup plan. She knew she had the persistence it takes to succeed and launched The Agency Accelerator to equip women with strategy and support to build, grow, and scale their marketing businesses to six and multi-six figures online. Lucy helps freelancer social media managers make more than they ever thought possible without being glued to their phone 24/7 to build sustainable and profitable businesses. Her focus? Women entrepreneurs - which is why we love Lucy so much!

Lucy believes that creating inner trust is crucial, especially as women entrepreneurs, and this trust allows us to step up to the next level. Keeping promises and commitments to ourselves is what allows us to build confidence, trust, and belief in ourselves. This is not only life-changing for us, but also for those around us - our friends and family.

It is proven that when women have money to spare, they make the world a better place.  So now it is time for us to both learn and unlearn what we need in order to reach that point!
📈 Lucy's lessons learned from mistakes allowed her to scale her business to seven figures. 03:35😇 She let go of perfectionism: her advice? make as many mistakes as you can as fast as possible to scale efficiently.  07:22👩‍💼 Transitioning from a freelancer role to running an agency: stepping into the CEO role. 11:09🎯 Setting solid boundaries: you need to know what value you offer, and charge premium prices for expertise. 15:57🤓 Sometimes you must clear the decks to go tothe next level. 19:39🌸 Women entrepreneurship: creating an inner trust with ourselves is critical to step into your next level. 23:15👉 The most important thing for women is keeping promises to themselves. 27:38🤓 Whether you think you can or you think you can't, you're correct! 30:38💚 Community support is crucial for Lucy: Her Facebook group has 34,000 members.  34:52
Links
Social media handles: instagram.com/thelucyvincent
Website: thelucyvincent.com 
>> "I love ❤️ Adrienne and The She Leads™ Podcast!” If that thought crossed your mind at any time while listening to our special show, can I ask you to please take a moment and give our podcast some love? To do so, simply Rate, Review & Follow Us on Apple Podcasts & Spotify. Taking this simple action helps my team and I to spread the word about all the incredible guests of The She Leads Podcast and contributes overall to helping women leaders and entrepreneurs everywhere! 🗺️ Also, if you haven’t done so already, please +follow the podcast so you never miss an episode. Thank you so much!! XO -Adrienne