36 min
TE 003: Making your business known with Bob Gentle The Teacher Entrepreneur
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- Entrepreneurship
In this episode, Managing Director of Amplify, Bob Gentle, talks about virtual marketing.
Bob is an expert in digital marketing. Through his agency, Amplify, Bob has been helping clients grow their businesses. These clients range from small businesses to large corporations in a wide range of niches. He is also the host of the Amplify Podcast, where he interviews industry leaders and entrepreneurs.
What are the different kinds of SEO? What does the optimal marketing plan look like? Bob tells us about creating content across multiple platforms, which metrics are important, and which investments to prioritize. He grants anyone permission to not spend time on social media, and he gives some advice to teachers thinking about starting an online educational business, all on today’s episode of Teacher Entrepreneur.
Topics Discussed
· [00:42] What is SEO and why is it important?
· [06:41] What numbers should we be looking at?
· [12:43] Using social media
· [18:02] Creating a marketing plan
· [21:30] Lead magnets
· [25:40] Using a digital agency versus learning to do it yourself
· [29:30] How much time should business owners spend on marketing?
· [31:16] Advice for teachers starting their journey to an online educational business
· [34:08] Words of Wisdom
Memorable Quotes
· “SEO is the process of trying to make sure you’re in the window when people go shopping.”
· “Consider the short-term, medium-term, and long-term investments. Do not disregard the long-term investments just because they’re not going to pay off in the short term.”
· “Prosperity comes way outside your comfort zone, so that’s really what you need to be considering.”
· “Make a simple promise, and keep a simple promise.”
· Many people are paralyzed by the number of things that they could do, to the extent that they never actually do the couple of things that they should be doing.
· “What’s really important is that people stop being social media consumers. Spending time on social media is not digital marketing.”
· “Action trumps everything. Done will always be better than perfect.”
· “Build it and they’ll come only works in movies.” – Seth Godin
Relevant Links
Website: https://amplifyme.agency
Podcast: https://podcasts.apple.com/us/podcast/the-digital-marketing-entrepreneur-show/id1439009077
Facebook: https://www.facebook.com/AmplifyMeOnline
Instagram: https://www.instagram.com/bobgentle
Twitter: https://www.twitter.com/bobgentle
LinkedIn: https://www.linkedin.com/in/bobgentle
YouTube: https://www.youtube.com/c/bobgentle
In this episode, Managing Director of Amplify, Bob Gentle, talks about virtual marketing.
Bob is an expert in digital marketing. Through his agency, Amplify, Bob has been helping clients grow their businesses. These clients range from small businesses to large corporations in a wide range of niches. He is also the host of the Amplify Podcast, where he interviews industry leaders and entrepreneurs.
What are the different kinds of SEO? What does the optimal marketing plan look like? Bob tells us about creating content across multiple platforms, which metrics are important, and which investments to prioritize. He grants anyone permission to not spend time on social media, and he gives some advice to teachers thinking about starting an online educational business, all on today’s episode of Teacher Entrepreneur.
Topics Discussed
· [00:42] What is SEO and why is it important?
· [06:41] What numbers should we be looking at?
· [12:43] Using social media
· [18:02] Creating a marketing plan
· [21:30] Lead magnets
· [25:40] Using a digital agency versus learning to do it yourself
· [29:30] How much time should business owners spend on marketing?
· [31:16] Advice for teachers starting their journey to an online educational business
· [34:08] Words of Wisdom
Memorable Quotes
· “SEO is the process of trying to make sure you’re in the window when people go shopping.”
· “Consider the short-term, medium-term, and long-term investments. Do not disregard the long-term investments just because they’re not going to pay off in the short term.”
· “Prosperity comes way outside your comfort zone, so that’s really what you need to be considering.”
· “Make a simple promise, and keep a simple promise.”
· Many people are paralyzed by the number of things that they could do, to the extent that they never actually do the couple of things that they should be doing.
· “What’s really important is that people stop being social media consumers. Spending time on social media is not digital marketing.”
· “Action trumps everything. Done will always be better than perfect.”
· “Build it and they’ll come only works in movies.” – Seth Godin
Relevant Links
Website: https://amplifyme.agency
Podcast: https://podcasts.apple.com/us/podcast/the-digital-marketing-entrepreneur-show/id1439009077
Facebook: https://www.facebook.com/AmplifyMeOnline
Instagram: https://www.instagram.com/bobgentle
Twitter: https://www.twitter.com/bobgentle
LinkedIn: https://www.linkedin.com/in/bobgentle
YouTube: https://www.youtube.com/c/bobgentle
36 min