The Achievers Club with Denise Fay Denise Fay

Step into the bustling streets of a vibrant city like London, where the air hums with energy and possibilities. Amidst the whirl of activity, take a moment to observe. Notice the people, the bags they carry, the brands they wear, the choices they make.
Price, it seems, isn't always the primary concern for buyers. 
In this podcast, forget what you thought you knew about pricing strategies and for a 15 minutes, delve into a world where value reigns supreme.
You see, your customers buy on value. You know this.
But how to you measure that value in order to set your pricing?
In this podcast, I give you three ways in which you can change your pricing by measuring your value.
Three elements to consider include
Convenience Speed Customer Service So, how do you price your product or service in a sea of competition?
It's simple: understand what your customers value and tailor your pricing accordingly.
Whether it's the convenience of seamless transactions, the speed of lightning-fast service, or the warmth of exceptional customer care, your pricing should reflect the value you provide.
After all, in a world where value speaks volumes, your pricing strategy could be the key to standing out in a crowded marketplace.
Have a listen with an open mind. 
Take care,
Denise 
 
Connect with me...
Denise Fay on Instagram. (I'm usually on this one!) Denise Fay on Facebook. Denise Fay on Linkedin Denise's personal website Achieve Marketing Get in Touch
You can email me at denisefay @achievemarketing.ie (just remove the space...it's there to keep out the bots!)
P.S. I'd appreciate a review. If you loved this podcast, then please write a review so more business owners can discover my unique style of marketing. Review on Spotify or Apple - I'd love it and so too would the algorithm
 

In Today’s episode I talk about Boosting Your Visibility: Why It Matters and How to Do It
Look, the reality is if people don’t see you, they won’t hire you. You need to be visible in the marketplace. 
I love talking about marketing and in particular visibility – because it’s so important. Often times I talk to clients, and I talk to myself about it...we get busy, we forget about visibility...and that’s not good enough. 
Which is why I’m giving you three reasons and a bonus reason to choose from, to cling to, when you get busy...so that you’ll remember to do one more thing to boost your visibility 
And like The Achiever Club podcast episodes, I give you practical tips on how to increase your visibility over the next 30 days.
In fact, I invite you to let the next 30 days be your Boost your Visibiliy Challenge Month. It can start the day you start listening to this podcast, you don’t have to wait until the actual month starts. 
I give you five ideas – to add to your own – to increase your visibility. From increasing social media engagement to leveraging email marketing and networking opportunities, I give you practical – ready to implement - steps to elevate your visibility and drive growth.
Will we do it together? 
I say Lets Do it. 
I hope you do too. 
When you’ve decided, why not drop me a mail at denisefay @achievemarketing.ie and tell me you’re in and I’ll stay in touch over the month that you set...we can do it together, on your timeline. 
Take care,
Denise
Connect with me...
Denise Fay on Instagram. (I'm usually on this one!) Denise Fay on Facebook. Denise Fay on Linkedin Denise's personal website Achieve Marketing Get in Touch
You can email me at denisefay @achievemarketing.ie (just remove the space...it's there to keep out the bots!)
P.S. I'd appreciate a review. If you loved this podcast, then please write a review so more business owners can discover my unique style of marketing. Review on Spotify or Apple - I'd love it and so too would the algorithm! 

What does talk of recession and whiskey have to do with marketing? 
Everything! 
It's all about considering taking a new approach to marketing and more importantly, marketing mindset for 2024. 
A new year stretches infront of us..and every year brings its unknowns and definitely for 2024, a lot of uncertainity. 
If you're looking to grow your business, this short podcast gives some good advice about balance and understanding how your economy may not reflect the overall economy. 
I talk about Davos, the global economy, the world bank and how it may affect our thinking. But then a bottle of whiskey can turn your mindset completely around. 
And not in the way you think it will. 
If you're curious about how recession and whiskey will help you bring a new approach to your marketing, then listen in. 
I suggest 5 behaviour changes that you can adapt or bring into your marketing such as
ignoring fear choosing words wisely... For the other five, well you'll have to listen in!  Grab your earphones and listen. 
Links mentioned in the podcast 
How to Market your Small Business - your free guide to make more impact, make more money and get more ideal clients  World Economic Formum at Davos  - if you want to read what's going on at Davos, here's the link  World Bank Report  Summary If you enjoy this podcast, please leave a review on Apple or Spotify to help others discover my  unique marketing approach. Feel free to share this episode with friends or colleagues who would benefit from it.
Get in Touch 
You can connect with me via email at denisefay @ achievemarketing.ie (just have spaces to stop the bots). 
Connect with me...
Denise Fay on Instagram. (I'm usually on this one!) Denise Fay on Facebook. Denise Fay on Linkedin Denise's personal website Achieve Marketing Take care & thank you,
Denise
P.S. I'd appreciate a review. If you loved this podcast, then please write a review so more business owners can discover my unique style of marketing.

As the year draws to a close and the silly (or fun) season begins, many businesses, especially those in the B2B world, might be tempted to wind down their marketing efforts in December. However, this could be a missed opportunity.
Contrary to popular belief, the holiday season can be a strategic time for B2B companies to bolster their marketing initiatives. In this article, we'll explore why businesses should continue to market in December and how this festive season can provide a unique avenue for growth.
In this festive themed episode, I give 6 reasons why you should continue, even ramp up, your marketing in December. 
Plus I give you five practical takeaways and tips to implement immediately after listening...with a bonus tip..because it's Christmas. 
I can say that now it's December 1st! 
Links referenced in this podcast : 
How to Market your Small Business - https://www.achievemarketing.ie/plan
How to get in Contact 
www.denisefay.com 
https://www.achievemarketing.ie 
 

In the last of the 6 part series, we dive into Yield – where your hard work comes to fruition. This last stage of The FAY WAY to Marketing talks about harvest time. You don’t need to be a farmer to understand how important this stage is….getting clients, keeping clients and as we say in Achieve HQ, testing and measuring.

Harvest time isn’t a time to sit on your laurels, it’s demands attention. In this episode, I take you on a journey that goes through three key principles which, when implemented will supercharge your marketing success:
Principle #1 – Experiment, Measure, Adapt
Discover how experimentation is the key to finding what works best for your business and audience.
Learn how to meticulously measure results and let the data guide your strategy.
See why blaming yourself is a dead-end street and why adaptation is your best friend.
Principle #2 – No One Size Fits All
Understand why there's no universal marketing formula and why customization is crucial.
Explore how tailoring your approach to your industry and clients can yield remarkable results.
Find out how trends and experimentation play a role in crafting the perfect marketing strategy.
Principle #3 – Building Relationships and Raving Fan Communities
Uncover the magic of relationship marketing and why it's the gold dust of your business.
Learn how consistent communication and personalised interactions can create brand advocates.
See how cultivating a community of raving fans can transform your business's growth and longevity.

I share real world examples that we can all relate to. You'll discover that the Yield Stage is not about finding a single winning formula but continually refining your strategies and building genuine relationships.
As always, I leave you with three practical items (which circle back to the other stages in the FAY WAY).
If you enjoy this podcast, please leave a review on Apple or Spotify to help others discover my  unique marketing approach. Feel free to share this episode with friends or colleagues who would benefit from it.
You can connect with me via email at denisefay@achievemarketing.ie or follow me on Instagram, LinkedIn, or Facebook. The podcast will also be available on YouTube in the coming weeks.
Until next time, take care and keep achieving!
Here's my contact details - let me know what resonated with you or hey, if you've a question, ask it. As my TEDx talk says - ask and you will achieve. 
Get in touch using any of the social channels..whichever you prefer:
Denise Fay on Instagram. (I'm usually on this one!)
Denise Fay on Facebook.
Denise Fay on Linkedin
Denise's personal website
Denise's company website
Thank you,
Denise
P.S. I'd appreciate a review. If you loved this podcast, then please write a review so more business owners can discover my unique style of marketing. 

Hey there, coaches, consultants and small business owners..

Welcome back to The FAY WAY to Marketing Series and today’s episode is the Second A in the instalment, and the fifth stage – Client Attraction.
Are you ready to attract the right clients? If so, then you’re in for a real treat. This episode is your backstage pass to the wonderful world of attracting your dream or ideal clients! 
Episode Highlights:
In this episode, we're unlocking the power of not one, not two, but three incredible media types that can supercharge your journey.


The Media Triad
There are three types of media that work hand in hand in hand. When combined, they are incredibly powerful. Discover more about owned, paid and earned media.
Your Client Attraction Toolkit: Nine Game-Changing Methods
I've got a treasure trove of strategies waiting for you. I’ve broken down the three types of media and given you three methods in each...imagine the power of putting 9 marketing methods to work for your business.
Crafting Your Signature Approach
No one size solutions around here! I’m all about crafting a strategy that's as unique as you are. Discover how to mix and match these media types to create a symphony that resonates with your audience and showcases your brilliance.  
Let your Client Attraction Journey start today...
Hit that play button now and let's embark on a journey of client attraction mastery that'll have you saying, "Why didn't I tune in sooner?" 🎧🚀
Take your Marketing to the Next Level
Subscribe to The Achievers Club with Denise Fay on Apple Podcasts, Spotify or your favourite podcast platform for regular insights and inspiration.

If you enjoy the podcast, then could you please write a review so more business owners can discover my unique style of marketing?


Get in touch using any of the social channels..whichever you prefer:
Denise Fay on Instagram. (I’m usually on this one!)
Denise Fay on Facebook.
Denise Fay on Linkedin
Denise’s personal website
Denise’s company website
You’re invited to join The Achievers Club Community on Facebook. Come and join us.
 
When you’re ready to achieve more, here are two ways to achieve with me:
1. Join the Membership community at The Achievers Club This is where you’ll get weekly support and monthly training from me personally – https://www.achievemarketing.ie/the-achievers-club


2. Schedule a call to talk to me directly. It’s on me and lets get you achieving- https://denisefay.as.me/letschat

Take care,
Denise