The Achievers Club with Denise Fay Denise Fay

Identifying your target market is important as it avoids elements of hope marketing – that bit of marketing where you throw stuff at a wall, hope it sticks and your target market sees and hears about you.
However, identifying your target market can be hard task.
As with all stages in the FAY WAY to Marketing, I want marketing to be easier. The Fay Way puts you on the right track to achieving marketing momentum.
In this episode, you’ll discover
Why the cookie cutter template of finding your ideal customer avatar is not ideal
A new way to look at your avatar and company to help identify your ideal market
Three practical strategies to understanding your target market
So whether you rail against or love creating customer personas, avatar, segments or profiles, this episode is for you.
If you rail against it, this is a unique approach to looking at your ideal target market and makes the process easier.
If you have an existing profile or avatar, you can expand on it with the practical steps I include.
Either way, it’s win-win, which is what I want for you.
I’d like you to leave this episode with a renewed sense of wanting to identifying or building on your ideal individual avatar or community.
Take a listen and then come join the conversation.
You’re invited to join The Achievers Club Community on Facebook. Come and join us.

Get in touch using any of the social channels..whichever you prefer:
Denise Fay on Instagram. (I'm usually on this one!)
Denise Fay on Facebook.
Denise Fay on Linkedin
Denise's personal website
Denise's company website


P.S. I'd appreciate a review. If you loved this podcast, then please write a review so more business owners can discover my unique style of marketing.

Thank you,
Denise

Marketing is the cornerstone of any successful business – it really is the foundation upon which you base your business on.
But marketing is HUGE, nine little letters that pack a massive punch for every business.
In this episode, I introduce you to the philosophy of marketing and the definition that I’ve been using since I taught marketing several years ago.
This podcast continues the series on the FAY WAY to Marketing.
As marketing is a foundational cornerstone of any business, we’re comparing marketing to building a house.
Just as a house needs strong foundations, a business needs a solid marketing strategy to survive and thrive. A strategy that will stand the test of time and the winds of change.
In this podcast, we talk about the foundations of a business being similar to the foundations of a house...
Understanding your target audience is like surveying the land Defining your YOU Factor is like laying the foundation Developing the words you use is like framing the house Creating your attraction plan is adding walls and a roof Measuring and analysing results, yield what you’ve built is like inspecting the house. Just as a house needs strong foundations, a business needs a solid marketing strategy to survive and thrive. A strategy that will stand the test of time and the winds of change.
And winds of change are sure to happen in every business – guaranteed!
As always, I finish with a few practical, actionable steps.
This is a good one to get you thinking about your own foundations – what’s working and what isn’t...what would happen if winds of change blew around your business in the short term? Long term?
Take a listen and then come join the conversation.
You’re invited to join The Achievers Club Community on Facebook. Come and join us.

Get in touch using any of the social channels..whichever you prefer:
Denise Fay on Instagram. (I'm usually on this one!)
Denise Fay on Facebook.
Denise Fay on Linkedin
Denise's personal website
Denise's company website
P.S. I'd appreciate a review. If you loved this podcast, then please write a review so more business owners can discover my unique style of marketing. 

Thank you,
Denise
 
 

I’m am super excited to announce to the world the Fay Way to Marketing.
I’ve been using a proven process for marketing which I’ve developed over years but didn’t have a name for it until last year.
I had a name for a process for years but wasn’t brave enough to use it until this year.
Now is the time to put one with the other...You’ve guessed it...it’s the FAY WAY to Marketing.
This episode will introduce you to the proven six stage system to making impact, income and attracting ideal clients as a service based professional and small business owner.
So many businesses struggle with marketing needlessly. Marketing is a core business strategy, when used correctly, can make the difference from struggle to success.
The FAY WAY to Marketing is a six stage system designed for business owners and professionals who sell a service.
This episode explains the WHY behind the process, the story behind it and how it can help service based professionals to make more impact, more income with ideal clients. 
It's also the start of a series introducing you to each stage of the FAY WAY to Marketing. 
Then come join the conversation -
You're invited to join The Achievers Club Community Facebook group. Come and join us.

Get in touch using any of the social channels..whichever you prefer:
Denise Fay on Instagram. (I'm usually on this one!)
Denise Fay on Facebook.
Denise Fay on Linkedin
Denise's personal website
Denise's company website


P.S. I'd appreciate a review. If you loved this podcast, then please write a review so more business owners can discover my unique style of marketing. 

Thank you,
Denise

This episode is dedicated to putting the Relationship back into Relationship Marketing.
This podcast was inspired by two quotes; the first one was one I posted for my weekly Monday Motivation post on all my social channels and the second was on I saw on Forbes Facebook.
What did they have in common?
Customers and relationships.
This podcast is the start in a series of podcasts dedicated to relationship marketing.
I have been a firm believer in Relationship Marketing since the early 2000s, having wrote a thesis on Relationship Marketing in the Airline Industry for my Masters of Business Studies in the Smurfit Business School in 2002.
Lets just say, marketing principles don’t change. :-)
In this podcast, which gives you food for thought on your own relationship marketing strategy, we talk about three things:
1. What is relationship marketing
2. Three reasons why you should put the relationship back into relationship marketing
3. Three questions to ask yourself about relationship marketing
This podcast is a food for thought podcast – either introducing you or re-introducing you to the idea of relationship marketing.
It’s something I’m really passionate about – I’d love to hear your thoughts on it.
You are invited to join The Achievers Club Podcast Community over at our facebook page too – www.facebook.com/groups/Theachieversclubcommunity.

Tag me on social. I’d love to hear your thoughts on this one.

Remember, I don’t mind if you’re going one mile an hour or 100 miles an hour, just keep the marketing momentum going.
Until next time, take care.
Links mentioned in the podcast
www.achievemarketing.ie/wordswork – free training on Helping you Write Words that Work. Words are everywhere, but there’s so much boring copy, which leads to lost sales and customers. This training helps change that transforms ho-hum copy into magic, helping make you more income and impact.
Then come join the conversation -

You're invited to join The Achievers Club Community Facebook group. Come and join us. 
Get in touch using any of the social channels..whichever you prefer:
Denise Fay on Instagram. (I'm usually on this one!)
Denise Fay on Facebook.
Denise Fay on Linkedin
Denise's personal website
Denise's company website
PS I'd always appreciate a review. If you loved this podcast, then please write a review so more business owners can discover my unique style of marketing. Thank you, Denise
 
 
 
 

Today’s new podcast episode is something I’ve never done before.
I get so many questions from network colleagues and members of the Achievers Club Community group. And many of the questions follow a theme, which regularly fall into the stages of The FAY WAY to Marketing that I talk about. 
So I thought I'd dedicate a podcast to it - ask me anything. It’s a new format – so lets see how it goes.
I’ve grouped the questions into one theme because I’m asked about it a lot – social media.
In this podcast, I ask (and answer) these three questions:
1. Do I really need a strategy for my business social media?
2. How do I go about creating a social media strategy?
3. How do you engage with a quiet audience?
If you’ve any questions, that you’d like answered in upcoming episodes, about marketing and mindset, then head email me at denisefay at achievemarketing.ie.
You are invited to join The Achievers Club Podcast Community over at our facebook page too – www.facebook.com/groups/Theachieversclubcommunity.
Tag me on social. I’d love to hear how you’re achieving.
Remember, I don’t mind if you’re going one mile an hour or 100 miles an hour, just keep the marketing momentum going.
Until next time, take care.
Links mentioned in the podcast
Buffer  Hootsuite 
Then come join the conversation -
You're invited to join The Achievers Club Community Facebook group. Come and join us. 
Get in touch using any of the social channels..whichever you prefer:
Denise Fay on Instagram. (I'm usually on this one!)
Denise Fay on Facebook. Denise Fay on Linkedin
Denise's personal website
Denise's company website
 
 

Marketing in February, for so many businesses, centres on Valentines Day.
This podcast is dedicated to marketing post Valentines Day...giving you exactly two weeks to maximise your marketing to create momentum.
In this podcast, I share three strategies to get your marketing springing forward.
1.The first strategy I give you is all about love. After all, love is all around us...and what I’d like for you is that customers start associating your company, message, brand with a brand that they love.
There are five categories of love that I talk about – from ‘OMG, the best brand ever’ to ‘Who??”.
And then I give you three tips on how to go build your personality around your YOU factor.
2. The second strategy relates to content and getting out there by writing some original content.
YOU are the only one that has the expertise, experience and life lessons that you have gained. No amount of AI can replace that.
So share it between now and the end of February. I give you some ideas here.
3. The last strategy is often overlooked – promoting a product or service.
This podcast has actionable, pratical strategies and tips to action immediately and betweeen now and the end of February.
So while you may or may not munch on a chocolate or two, sip a glass of bubbles or just kick back and order dinner in, take a listen and decide which strategy to implement.
I look forward to hearing which one (or three) you pick.
Links mentioned in the podcast 
The free The Achievers Club Community Facebook group. Come and join us. 
Get in touch using any of the social channels..whichever you prefer:
Denise Fay on Instagram. (I'm usually on this one!) Denise Fay on Facebook. Denise Fay on Linkedin Denise's personal website Denise's company website And if you like this podcast, please give it a review, It helps more people find the show and together, we grow. Wherever you listen, if you can give a review, I'd reallly appreciate it. 
Take care, 
Denise x