64 episodes

Uniquely honest conversations with famous and renowned musicians. We talk about how these artists have navigated the mangle of the music industry to keep on making great music and winning new fans after decades of highs and lows. We dive into past, present and future and discuss business, fandom, creation and collaboration. What defines success in today's music business? From the artist's point of view. The Guardian: “Making a hit record is tough, but maintaining success is another skill entirely. Music industry executive Keith Jopling explores how bands have kept the creative flame alive in this incisive series”.

The Art of Longevity The Song Sommelier

    • Music

Uniquely honest conversations with famous and renowned musicians. We talk about how these artists have navigated the mangle of the music industry to keep on making great music and winning new fans after decades of highs and lows. We dive into past, present and future and discuss business, fandom, creation and collaboration. What defines success in today's music business? From the artist's point of view. The Guardian: “Making a hit record is tough, but maintaining success is another skill entirely. Music industry executive Keith Jopling explores how bands have kept the creative flame alive in this incisive series”.

    The Art of Longevity Season 9, Episode 4: Marika Hackman

    The Art of Longevity Season 9, Episode 4: Marika Hackman

    Marika Hackman's Big Sigh is everything a 4th album should be. Really good songs, good scheduling, sophisticated arrangements (brass and strings accompany many tracks). The album has variety - from the mysterious instrumental interludes of The Ground and The Lonely House (opening sides A and B of my/your bottle green vinyl copy) to stand out singles (Slime, No Caffeine) to epic album tracks (Hanging, The Yellow Mile). It has an impressive musicality and most of all, it has real depth. A truly...

    • 1 hr 2 min
    The Art of Longevity Season 9, Episode 3: Travis, with Fran Healy

    The Art of Longevity Season 9, Episode 3: Travis, with Fran Healy

    Fran Healy and his band Travis have this longevity thing down. Firstly, you must have a love and addiction to music, as something magical. Secondly, that magic is for you to create - making music to nobody’s expectations but your own. But thirdly, you get lucky. As Fran says in episode 3, Season 9:“The chances of a shit kicker from Glasgow going on to win the best band in the world is a billion to one. How can you be proud to be lucky?”Well okay, but as all bands that ever got a break know, y...

    • 47 min
    The Art of Longevity Season 9, Episode 2: Ed Harcourt

    The Art of Longevity Season 9, Episode 2: Ed Harcourt

    After 25 years in the music business, both as a major label priority artist and as a jobbing musician, Ed Harcourt still has big ambitions. “My greatest achievement would be to write a song I would never get bored of singing”.Cards on the table, Ed Harcourt’s two instrumental albums made between 2018 and 2020 (Beyond the End and Monochrome to Colour) got me through the pandemic. Well, they certainly helped. But Ed didn’t sing on either, so it comes as something of a relief to have Ed Har...

    • 55 min
    The Art of Longevity Season 9, Episode 1: Crowded House

    The Art of Longevity Season 9, Episode 1: Crowded House

    Try playing a Crowded House record (any of them) then let Spotify play on…you will get just the best selection of really great songs. Go on, try it and you’ll see for yourself. This discovery may well make drivetime radio programming a heck of a lot easier, or possibly redundant altogether. You may of course be a Crowded House fan and like, know this already. You may be a casual admirer, or even a sceptic. In which case, take the time to enjoy this shared revelation. But let me tell you that ...

    • 1 hr 5 min
    The Art of Longevity Season 9 Preview, with Real Estate

    The Art of Longevity Season 9 Preview, with Real Estate

    When Real Estate's fifth album The Main Thing was released to fairly mixed results, was it time for a reset? In a sense, yes. For band leader Martin Courtney, it was time to get back to songs. After all, without songs, bands are just jamming, right? He set the bar high too, inspired mostly by the 1992 R.E.M. classic Automatic For The People.Besides, you cannot call in a producer like Daniel Tashian without being able to play him songs of exceptionally high standard. For a start, Tashian produ...

    • 52 min
    The Art of Longevity Season 8, Episode 5: The Staves

    The Art of Longevity Season 8, Episode 5: The Staves

    Like many women creators in the (still) white, male dominated music industry, the Staveley-Taylor sisters aka The Staves, bring a sense of humbleness to everything they have achieved, how they are positioned today and indeed, what the future holds. Is it possible that The Staves are better than they think they are? It seems so. Originally signed to a major label of some reverence (Atlantic, just before the hypergrowth of Spotify, social media and TikTok), it is likely that their major label A...

    • 1 hr

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