86 episodes

The business podcast for personal trainers and anyone working in the health and fitness industry.

Hosted by Fitness Entrepreneur and Business Consultant Brian Keane

The Brian Keane Business Podcas‪t‬ Brian Keane

    • Business
    • 4.6 • 30 Ratings

The business podcast for personal trainers and anyone working in the health and fitness industry.

Hosted by Fitness Entrepreneur and Business Consultant Brian Keane

    #82: How To Build An Online Business From Scratch (Listen, Create and Sell)

    #82: How To Build An Online Business From Scratch (Listen, Create and Sell)

    A very practical episode on building an online business from scratch. Enjoy. 
     
    Learn to LISTEN to your audience. You can do this with 10 followers or 10,000, then same rule applies    
    Social media strategy and creating micro content for macro sales   
    Learn to CREATE. Find the paint point, create content that positions you as the expert and/or explain or show the solution.   
    Selling specificity to rise above the noise online.  
    Learn to SELL. Why selling is only difficult if you don’t fully believe in what you are selling or you have an insecurity around your knowledge, education or price point.   
    Pricing 101 and the different ways to price.   
     
    The other podcasts mentioned in today’s episode: 
     
    #54: 
    https://briankeanefitness.com/business-podcast/54-do-you-have-a-buyer-audience-or-a-follower-audience/
     
    Rebeccah O Rourke: 
    https://briankeanefitness.com/podcast/bonus-rebeccah-o-rourke-on-what-it-really-takes-to-build-an-online-personal-training-business/
     
    Online Business Course: https://briankeanefitness.com/online-business-course/
     

    • 40 min
    How To Turn ONE Piece Of Content Into MANY Pieces Of Content Across Social Media Platforms!

    How To Turn ONE Piece Of Content Into MANY Pieces Of Content Across Social Media Platforms!

    This is my strategy for how I repurpose content.
    I create the podcast based on a topic. Engagency create an infographic (s) from that, then it goes to Instagram. From there, we make a video for it that we post on YouTube, IGTV and Facebook. Afterwards I make a TikTok using a native sound. The next plan (weekly blogs) This is the company I use for Infographics. The link below will help you schedule a call with them. 
    https://calendly.com/engagency/brian

    • 9 min
    #81: Grow Your Business By Learning To Say ‘NO’ More Often! 

    #81: Grow Your Business By Learning To Say ‘NO’ More Often! 

    “To become successful, you have to say yes to a lot of things. To stay successful, you have to say no to a lot of things” 
    As this is a topic I’ve had to work a lot on myself, today’s podcast is just a ‘press record and talk episode’. I hope it helps.  
    Why you have to say YES to everything at the beginning but need to say NO as you continue to grow.  What are you currently saying YES  to and the opportunity cost of saying YES to the wrong things.   When to say NO to wrong or ill fitted clients!  What I say YES to and what I say NO to in my business. Practical tips for saying NO more often! Online Business Course:
     https://briankeanefitness.com/online-business-course/
     
    FREE 20 Minute Short Course: The Pros and Cons Of An Online Business:
      
    https://briankeanefitness.com/product/pros-and-cons-of-an-online-business/

    • 38 min
    #80: My Top 6 Tips For Creating Social Media Content!

    #80: My Top 6 Tips For Creating Social Media Content!

    If you’re confused about how to go about creating engaging social media content, this is the episode for you. 
     
      Speak the language of the platform 08:21   What’s your best creation style- written, audio or video? 12:02   What’s your core message? 18:15   Listen to your audience 25:47   Automate your FAQ’s 29:32   Be consistent! 34:39  
     
    Shownotes: 
     
    Ep 59: https://briankeanefitness.com/business-podcast/59-speaking-the-language-of-different-social-media-platforms/
     
    Ep 60: https://briankeanefitness.com/business-podcast/54-do-you-have-a-buyer-audience-or-a-follower-audience/
     
    Online Business Course: https://briankeanefitness.com/online-business-course/
     
     

    • 41 min
    #79: Online Business Course Graduate Kellie Fennell 

    #79: Online Business Course Graduate Kellie Fennell 

    Welcome to a special podcast episode with online business course graduate Kellie Fennell.   
    Kellie came through my course how to move your personal training business online a few months ago and has been crushing it ever since. Today we do a deep dive into her story and how she moved online 
     
    ·      Self-doubt and going from 0-1
    ·      The power of pre screening clients
    ·      Perfecting your sales copy and getting time back
    ·      The soft sell business model and finding what works for you 
    ·      My advice to Kellie on how to scale her business.  
     
    Shownotes: 
     
    Online Business Course: 
    https://briankeanefitness.com/online-business-course/
     
     
    Check out Kellie’s handles here: 
     
    https://www.instagram.com/kelliefennellfitness/   
     https://www.facebook.com/kelliefennellfitness   
     https://www.kelliefennellfitness.com/    
     The Kellie Fennell Podcast - Kellie Fennell

    • 50 min
    FREE SHORT COURSE - The Pros and Cons of an Online Business!

    FREE SHORT COURSE - The Pros and Cons of an Online Business!

    Over the last few months and with the uncertainty surrounding covid 19 and the pandemic, I've been asked a lot about 'how to move online'. 
    However, before you pick up and move your entire business online, check out the free course below on The Pros and Cons of having an Online Business (and what they don't tell you)! 
    It will take about 20 minutes to come through and will hopefully help you decide if you should move or stay online over the coming the months and years. 
    The pros and cons apply to any business; but if you're working as a personal trainer, nutritionist or in the health and fitness industry, I highly recommend you check it out. 
    Sign up to the course for FREE: 
    https://briankeanefitness.com/product/pros-and-cons-of-an-online-business/
     

    • 3 min

Customer Reviews

4.6 out of 5
30 Ratings

30 Ratings

Paddykidd167 ,

So Informative

Wow! Just came across this business-specific podcast by Brian! Absolutely unreal information for anyone that’s at any stage or even considering a personal business in the nutrition/fitness industry! 🔥

SC 101 ,

Great practical advice for any up and coming PTs

Really helps me reevaluate what I am doing in the health and fitness field and apply more critical thinking. A must listen every week for me

nutrifit4u ,

Every day is a school day 🙌

Absolutely loved this podcast, got a huge amount out of it with knowledge that will definitely be put into action. Thank you Brian 🙏

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