The Creator Spotlight Podcast Creator Spotlight

Jared Dashevsky runs Healthcare Huddle, a twice-weekly newsletter for physicians and other healthcare professionals. In just over four years, he’s built an audience of 30,000. He’s also built a team of 13, dismantled that team and been acquired. But today, Jared is once again a solo creator.
In this episode, we discuss:
🎓️ The cap on how far Healthcare Huddle can or should scale😍 Understanding your newsletter’s “true fans”✍️ Creating a sustainable newsletter workflow🧠 Jared’s four key lessons from four years of newslettering↩️ Pivoting from a B2C to B2B audience

Arielle Nissenblatt knows podcasts. She writes a weekly newsletter about podcasts, hosts a podcast version of that newsletter, co-hosts another weekly podcast and a daily podcast. She runs a Discord community for podcasters. On top of all that, she works full-time as a community marketing manager at Descript.
In this episode, we discuss:
🤝 How Arielle broke into the podcasting industry🎙️ Why you should not start a podcast (unless you should)🫂 What “community” means to brands and creators💖 The potential of creator advocacy organizations🏠 How brands should work with in-house creators

Ryan Sneddon runs Naptown Scoop, a local newsletter serving Annapolis, Maryland. In three-and-a-half years, he’s built an audience of over 18,000 (nearly half the town’s population), and last year the business generated around $200,000 in revenue.
In this episode, we discuss:
🏘️ How Ryan got half the town to sign up for the Scoop👩 Exactly how Ryan defined his core reader 💲 How Ryan prices the newsletter’s ad spots👀 The Scoop’s simple and incredibly effective referral system📈 Ryan’s plans to increase revenue by 175% this year

Ali built an audience of over 7,000 subscribers before he even sent the first issue of his newsletter, AI for Work. He would only end up sending 13 issues before (at approximately 30,000 subscribers) he went looking for advice on how to monetize and ending up selling the whole thing instead.

We spent an hour discussing:

🧲 How he built an ingenious, highly successful lead magnet👀 Emailing every new subscriber to build relationships💰️ Experimenting with monetization🤖 Using TikTok to grow his email list (without making his own videos)📰 His plans to start a local news newsletter

Andrew Huang is lifelong musician and a pioneer in the Creator Economy. He made his first dollar online auctioning off songwriting commissions on eBay two decades ago and has since became a celebrated YouTuber with 2.36 million followers, produced commercial commissions for international brands, and published a book.

Make Your Own Rules: Stories and Hard-Earned Advice from a Creator in the Digital Age came out in February 2024. We spoke with Andrew shortly after about:
📍 Why he focuses his output on just a few platforms🧑‍🏫 His approach to creating his online music production course🪞 Scaling as a creator without losing authenticity📕 Writing this book (his first) and giving timeless advice

Casey has been writing the youth consumer trends newsletter After School for three years, the culmination of nearly two decades writing and editing content about and for teens in her own online publications and in Teen Vogue and New York Magazine.

On the occasion of Casey leaving her day job to work full time on a newsletter — for the second time in her career — we spoke about:
💵 Building and selling her first newsletter business (2016–2019)📭 Writing her newsletter to 0 subscribers for the first month✌️ Leaving a full-time job to commit to her newsletter business (again)📈 Her premium subscriber model with a 5% conversion rate👩‍🎨 Monetizing a curation-style newsletter
Read our feature on Casey and subscribe to our newsletter for more behind-the-scenes stories from the creator economy.