300 episodes

The #FlipMyFunnel Podcast is a daily podcast hosted by entrepreneur, CMO, and founder of the #FlipMyFunnel movement, Sangram Vajre. On this show, you’ll find a mix of interviews with sales and marketing experts, keynotes from Flip My Funnel events, conversations about staying aligned across an entire organization, fundamental leadership principles, and commentary on great content that’s been published on the Flip My Funnel blog. Ultimately, this podcast is dedicated to helping B2B marketing, sales, and customer success professionals become masters of their craft.

Each episode features topics like: leadership, sales and marketing alignment, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B marketing, B2B sales, customer success, strategic partnerships, agile marketing, buyer personas, content creation and promotion, social media and more. 301313

The FlipMyFunnel Podcast Sangram Vajre

    • Careers

The #FlipMyFunnel Podcast is a daily podcast hosted by entrepreneur, CMO, and founder of the #FlipMyFunnel movement, Sangram Vajre. On this show, you’ll find a mix of interviews with sales and marketing experts, keynotes from Flip My Funnel events, conversations about staying aligned across an entire organization, fundamental leadership principles, and commentary on great content that’s been published on the Flip My Funnel blog. Ultimately, this podcast is dedicated to helping B2B marketing, sales, and customer success professionals become masters of their craft.

Each episode features topics like: leadership, sales and marketing alignment, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B marketing, B2B sales, customer success, strategic partnerships, agile marketing, buyer personas, content creation and promotion, social media and more. 301313

    550. Why Great Leaders Serve Others First with Patrick Lencioni

    550. Why Great Leaders Serve Others First with Patrick Lencioni

    What does being a leader really mean? 
    Is it the title? Is it the responsibilities? Is it the number of people you’re in charge of?
    Determining your definition of a leader could help you serve people better and, ultimately, make a bigger impact.
    In this episode of #FMF, I catch up with my good friend Patrick Lencioni. Patrick is the founder and president of The Table Group, a firm dedicated to helping leaders improve their organizations’ health.
    He’s also the author of numerous books including The Five Dysfunctions of a Team, The Ideal Team Player, and the forthcoming The Motive. 
    Here’s what we’re unpacking today:
    Defining what a leader is and why it matters Seeing your job as a verb instead of a noun Why doing the difficult things sets a leader above the rest To listen to this episode and more like it, you can subscribe to #FlipMyFunnel on Apple Podcasts or tune in on our website.
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    Join Sangram's "Becoming Intentional" newsletter for a 1 min read on how to lead professionally, grow personally, and live fully. Only available on LinkedIn.

    • 21 min
    549. Why Moving On Could Be Good for your Career

    549. Why Moving On Could Be Good for your Career

    Are you growing in your career?
    If not, you’re putting yourself at risk.
    In this throwback episode, we talked with Autumn Coleman from Oracle, about a possibly unconventional way of looking at career development. 
    What if moving on from your current organization was the best career move you could possibly make?
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    Join Sangram's "Becoming Intentional" newsletter for a 1 min read on how to lead professionally, grow personally, and live fully. Only available on LinkedIn.

    • 13 min
    548. How This Terminus User is Adopting ABM to Drive Growth

    548. How This Terminus User is Adopting ABM to Drive Growth

    Jeremy Middleton is the Senior Director of Digital Marketing at Pramata. This episode of #FlipMyFunnel comes from a recent Terminus Customer of the Month event in which Jeremy was our guest speaker.
    Jeremy’s company specializes in working with large companies with complex customer relationships who struggle to manage them for a number of reasons related to portfolio size/complexity and a very low operating margin.
    Companies like this suffer from revenue leakage, an issue that many in the organization don’t know about, are in denial of, or simply don’t care about.
    Jeremy unpacks the ways in which the company struggled prior to using Terminus and adopting an ABM model, and how and why his business growth is accelerating now.
     
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    • 29 min
    547. 4 Controversial B2B Marketing Trends You Need to Start

    547. 4 Controversial B2B Marketing Trends You Need to Start

    We have some “contrarian” advice for all B2B Marketers, and it comes straight from LinkedIn:
    First piece of advice: The only advantage you can gain is in going against the crowd (be contrarian).
    Second piece of advice: Listen to Peter Weinberg, Global Lead, B2B Institute. 
    You may not agree with everything he has to say, but you need to listen anyways: He’s one of the people who’s working behind the scenes, changing the landscape for LinkedIn, where a growing amount of B2B marketing and advertising is taking place.
    (Oh, that contrarian thing came from Peter, by the way.)
    He joined us at #FlipMyFunnel 2018, and it’s all right here.
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    • 23 min
    546. How a Leader Brings About Change and Gets Everyone on Board

    546. How a Leader Brings About Change and Gets Everyone on Board

    A lack of consistency in the marketing community seems to be the only consistency. Change is constantly being thrust upon us and yet we’re still surprised when it shows up at our door. 
    But Ruth Rowan has a different experience with change. She embraces it; she’s a biologist by academic training, started her career in banking, then wound up in publishing until she fell into marketing. Lots of change, and she welcomes it. She also introduces change as the global CMO at Dimension Data. I guess you could call it a dream job. 
    Digital transformation and change in general in any organization is difficult. But Ruth has seldom experienced resistance when leading the charge. Why? Well, that’s exactly it. She starts with why. 
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    Join Sangram's "Becoming Intentional" newsletter for a 1 min read on how to lead professionally, grow personally, and live fully. Only available on LinkedIn.

    • 36 min
    545. The Last Career Guide You'll Ever Need

    545. The Last Career Guide You'll Ever Need

    What if the best career advice you could get came from a comic book? 
    If you haven’t read Daniel Pink’s The Adventures of Johnny Bunko: The Last Career Guide You'll Ever Need, go pick it up right now, and instill these lessons into your life. 
    What are you doing to make yourself the best that you can be? 
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    Join Sangram's "Becoming Intentional" newsletter for a 1 min read on how to lead professionally, grow personally, and live fully. Only available on LinkedIn.

    • 15 min

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