The Floral Hustle Jeni Becht

Episode Summary: In this episode of "Floral Business Breakthrough," Jeni welcomes Candi from Candi Specialist Petals, a fellow Minnesota-based florist, for a business coaching session. Candi shares her journey from managing daily floral orders to her aspirations of expanding into the wedding market. Tune in to hear valuable insights on balancing daily operations while pursuing larger wedding projects.
Show Highlights:
Introduction to Candi and Her Business (00:00:02):Meet Candi, owner of Candi Specialist Petals, based in the Twin Cities.Overview of Candi's current business model focusing on daily orders and her desire to grow her wedding business.Current Operations and Challenges (00:01:16):Candi manages 10-20 daily orders, seven days a week.Discussing the balance between daily deliveries and personal life.The impact of wire services like Teleflora and FTD on her business.Strategies for Transitioning to Weddings (00:09:04):Importance of having a dedicated wedding website or section on the existing site.Analyzing where daily orders are coming from and optimizing for profitability.Creating an a la carte wedding program to streamline smaller wedding orders.Marketing and SEO Tips (00:15:25):Enhancing the visibility of wedding services on the current website.Importance of SEO for a separate wedding site.Utilizing social media to attract wedding clients and showcase floral designs.Styled Shoots and Content Creation (00:21:06):Planning a styled shoot to build a portfolio of wedding work.Capturing high-quality photos and videos to use on websites and social media.Collaborating with venues and planners for impactful styled shoots.Building an Instagram Strategy (00:24:29):Creating a consistent posting schedule focusing on wedding content.Engaging with potential clients through themed posts like "Wedding Wednesday."Overcoming the fear of showing up on camera and connecting with the audience.Conclusion and Final Advice (00:29:04):Recap of the key takeaways for transitioning to a wedding-focused business.Encouragement and motivation for florists looking to expand their services.Follow Candi on social media for more floral inspiration and updates.Links Mentioned:
Follow Candi on Instagram: Candi's Precious PetalsExamples of a la carte wedding programs: Native Poppy, Ergo FloralFind out more about Candi's business here - https://linktr.ee/candispreciouspetals
Don’t forget to follow us on @‌thefloralhustle and visit our website at thefloralhustle.com for more resources and episode updates. If you enjoyed this episode, please leave us a review on Apple Podcasts!
Thank you for tuning into The Floral Hustle. Join us next week for another insightful episode designed to help you bloom in the business of flowers! Want to be featured on a Biz Breakthrough Coaching Episode? Apply at https://docs.google.com/forms/d/e/1FAIpQLSdb0y1UXFqVNCbyhp92V1x4r8RSGEIlJ6MJIBHiY_4aZ52aMw/viewform?usp=sf_link

Episode Highlights:
Introduction to AI in Floristry: Jen introduces the topic of AI and its potential to revolutionize floral businesses.ChatGPT Versions and Functionality: Explanation of the free and paid versions of ChatGPT and the benefits of using the paid version for more up-to-date data sets.Practical Uses of ChatGPT in a Floral Business: Using ChatGPT for writing Instagram captions, client emails, website copy, and other communications.Using ChatGPT for Social Media Content Creation: How to use images with ChatGPT to create Instagram captions and generate relevant hashtags.Generating Content Ideas with ChatGPT: Brainstorming post ideas and content topics for florists and wedding/event businesses.Streamlining Client Communication: Tips on using ChatGPT to respond to challenging client inquiries and maintain a positive tone.Efficiency and Productivity with AI: Importance of batching content to save time and using ChatGPT for writing professional, emotionally neutral emails.Setting Boundaries and Managing Client Expectations: Jen shares a personal story about setting business boundaries and using ChatGPT to communicate them effectively.Conclusion: Maximizing ROI with AI: Final thoughts on how AI can free up time for more impactful business activities and encouragement to embrace AI tools for business growth and efficiency.SEO Tips for Florists:
Discover how AI can streamline your floral business operations.Learn to use ChatGPT for creating engaging social media content.Improve client communications with AI-generated responses.Save time and focus on high-ROI activities with AI tools.Links & Resources:
Try ChatGPT - Explore the AI tool Jen recommends.Floral Hustle Instagram - Follow us for more tips and insights.Join Our Newsletter - Stay updated with the latest episodes and floral business strategies.Call to Action: Don’t forget to subscribe to the Floral Hustle podcast and leave a review if you found this episode helpful. Share your experiences using AI in your floral business on our Instagram page!
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[00:00:00] Introduction to AI in Floristry
Introduction to the topic of AI and its potential in the floral business.[00:00:46] ChatGPT Versions and Functionality
Explanation of the free and paid versions of ChatGPT and their benefits.[00:01:27] Practical Uses of ChatGPT in a Floral Business
Examples of using ChatGPT for writing Instagram captions, client emails, and website copy.[00:02:15] Using ChatGPT for Social Media Content Creation
How to use images with ChatGPT for creating Instagram captions and generating hashtags.[00:03:17] Generating Content Ideas with ChatGPT
Brainstorming post ideas and content topics for florists and wedding/event businesses.[00:04:16] Streamlining Client Communication
Using ChatGPT to handle difficult client emails and maintaining professionalism.[00:06:35] Efficiency and Productivity with AI
Importance of batching content and using ChatGPT to write emotionally neutral emails.[00:10:03] Setting Boundaries and Managing Client Expectations
Personal story on setting business boundaries and using ChatGPT for effective communication.[00:10:41] Conclusion: Maximizing ROI with AI
Encouragement to use AI tools for business growth and efficiency.

Welcome to the Floral Hustle podcast! In this episode, your host Jen dives into strategies for attracting more wedding clients and maximizing your marketing investments. Listen in as Jen shares valuable insights from her Florist Foundations course, discussing why traditional wedding fairs might not be the best investment and how to effectively reach your ideal clients through strategic partnerships.
Episode Highlights:
Marketing Investments: Discover why investing your marketing dollars wisely can yield better results than traditional wedding fairs. Jen explains the importance of targeting venues and planners who are already in front of your ideal clients.Preferred Vendor Strategy: Learn how participating as a preferred vendor at venues can position you as an expert and attract clients who value your expertise and experience.Wedding Planner Relationships: Jen shares her top tips for building relationships with wedding planners, including:Interacting with planners on social media.Sending personalized messages and direct interactions.Utilizing snail mail for a unique and memorable touch.Hosting virtual coffee meetings to build rapport.Marketing Materials: Tips for creating impactful marketing materials like postcards and gift boxes to send to potential wedding planner partners.Styled Shoots: Understand the benefits of collaborating on styled shoots with planners to showcase your work and build relationships.Planner Patrol: Learn how to keep track of potential planners to collaborate with by organizing and saving their profiles for future outreach.Professionalism and Follow-Up: Emphasize the importance of professionalism in all interactions and follow-up communications to build long-term relationships with planners.Key Takeaways:
Strategic marketing investments can lead to higher-quality leads and clients who value your services.Building relationships with wedding planners can significantly impact your business by connecting you with clients who have larger budgets and a greater appreciation for floral design.Consistent, meaningful interactions and thoughtful follow-ups are crucial for establishing and maintaining professional relationships.Thank you for tuning in to the Floral Hustle podcast! We hope these tips help you attract more wedding clients and grow your floral business. Have an amazing, flower-filled weekend!

Welcome, flower friends, to another minisode of the Floral Hustle podcast with your host, Jen! 🌸 In this episode, Jen dives into the vital importance of consistency in both your floral business and personal life. From planning your week to tracking your progress, discover actionable tips and strategies to help you stay consistent and achieve your goals. Whether you're a seasoned florist or just starting out, these insights are designed to help you grow your business and find success.
Episode Highlights:
Introduction: Jen discusses the crucial role of consistency in achieving success in your floral business and personal life. (00:00:02)Consistency in Daily Life: How consistency has helped Jen with her daughter’s development and personal affirmations. (00:01:08)Sunday Night Prep: Jen's weekly routine to plan and organize her week, ensuring a smooth and productive schedule. (00:02:07)Measuring Progress: The importance of tracking your efforts and results to stay motivated and see your growth. (00:06:10)Chipping Away at Tasks: Breaking down large projects into manageable tasks using tools like Trello for consistent progress. (00:08:02)Keeping Promises to Yourself: How maintaining commitments to yourself boosts your confidence and drives success. (00:10:37)Motivation and Mindset: Tips on how to push through challenges and keep moving towards your goals. (00:11:37)Key Takeaways:
Plan Your Week: Utilize a weekly prep routine to organize your tasks and ensure consistency.Track Your Progress: Create dashboards or scorecards to measure your social media, website metrics, and business growth.Break Down Projects: Use project management tools like Trello to divide large projects into smaller, manageable tasks.Keep Promises to Yourself: Building self-trust by honoring commitments you make to yourself.Stay Motivated: Embrace a growth mindset and push through challenges with determination.Resources Mentioned:
Trello Episode: Learn more about how to use Trello for project management in our dedicated episode.Evernote App: Organize your thoughts and tasks with this handy app.Connect with Us:
Instagram: Follow us for more tips and inspiration @‌FloralHustlePodcast

Welcome to another episode of the Floral Hustle Podcast! This episode delves into the sometimes-dreaded aspect of floral business management—having difficult conversations with clients. Whether you're dealing with unappealing aesthetic requests or handling clients with unrealistic budget expectations, Jen shares invaluable insights and practical advice to navigate these challenges smoothly.
Key Highlights from This Episode:
Declining Clients Tactfully: Learn how to say no to potential clients in a manner that is both professional and kind, avoiding potential backlash and maintaining your brand’s positive reputation.Handling Mismatched Aesthetics: Discover strategies for communicating with clients whose vision doesn’t align with your floral design style without diminishing their ideas.Addressing Budget Constraints: Gain tips on how to discuss budget limitations with clients, ensuring they understand the constraints and compromises involved without feeling dismissed.Navigating Family Pressures in Cultural Weddings: Hear about Jen’s personal experiences with cultural wedding pressures and learn strategies to assert your professional boundaries.Managing Low Budget Requests: Find out how to manage expectations for clients with limited budgets who desire extensive floral arrangements, including practical advice on steering them towards more realistic options.Utilizing Tools like ChatGPT: Jen discusses how leveraging AI tools like ChatGPT can aid in crafting well-worded responses to tricky situations, saving time and reducing stress.Live Coaching Series - Business Breakthroughs: Learn about the new series where Jen offers live coaching to help florists tackle their business challenges, providing real-time solutions and advice.Invitation to Listeners: If you're facing difficult conversations in your floral business or need help navigating business challenges, Jen invites you to join the Business Breakthroughs series. Apply through the link in the show notes for a chance to receive live coaching on the podcast!
Final Thoughts: Jen wraps up the episode by encouraging all floral business owners to approach difficult conversations with confidence and tact. Remember, every challenging interaction is an opportunity to refine your communication skills and strengthen your business.
Stay Flower-Powered! Thank you for tuning in. Don’t forget to subscribe for more insightful episodes aimed at helping you thrive in the floral industry. Have a flower-filled day!
Subscribe to the Floral Hustle Podcast for more tips on growing your florist business, and don’t miss out on the opportunity for live coaching by applying through the show notes link.

Episode Overview: In this episode of the Floral Hustle Podcast, Jeni discusses the importance of assessing the success of major floral holidays like Mother's Day to prepare for future events. She emphasizes the need for florists to evaluate what worked, what didn’t, and how to effectively document and utilize this data to enhance business strategies.
What You’ll Learn:
Assessment Techniques: Strategies to gauge and measure the success of holiday sales and promotions.Documentation Importance: The significance of documenting every detail from holiday sales to better prepare for future events.Analytical Tools: How to use your website analytics and sales data to make informed decisions.Feedback Utilization: The role of continuous feedback in refining offerings and improving customer satisfaction.Planning Ahead: Tips on using past data to forecast and strategize for upcoming holidays.Key Moments:
00:00: Introduction to post-holiday business assessment01:32: Overview of the holiday wrap-up guide available at http://thefloralhustle.com/holiday03:35: Real-life experiences and insights on how specific products performed during Mother's Day05:47: The pitfalls of not documenting business activities and the advantages of having a structured plan07:01: The importance of web analytics in evaluating marketing effectiveness08:10: Strategies to increase web traffic and sales through targeted online advertising09:01: The benefits of immediate post-event analysis to capture accurate insights10:08: Encouraging feedback from team members to improve future holiday preparationsResources Mentioned:
Holiday Wrap-Up Guide - A comprehensive resource to help florists analyze and plan their holiday strategies.Call to Action: Download the free Holiday Wrap-Up Guide from http://thefloralhustle.com to start setting up your next holiday for success. Let Jeni help you transform your floral business insights into actionable strategies.
Closing: Thank you for tuning in to the Floral Hustle Podcast. Remember to follow us for more insights on growing your floral business effectively. Have an amazing flower-filled day!