The Forecast EP07: 45% conversion: Decathlon's wild virtual shopping experience

French sporting goods giant Decathlon recently launched “Visio Store”, a fully immersive virtual shopping experience well on its way to transform their digital sales.With a conversion rate of 45% and an NPS of 100, it’s safe to say that this project is a glimpse into what the future of shopping looks like.In this episode, you will hear all about the strategy and impact of Visio Store from Decathlon’s Commercial Director, Ludovic Haultcoeur.