The Freudcast is the podcast from freuds, one of the UK's leading communications and public relations firms. freuds was founded by Matthew Freud in 1985, and is now the central part of The Brewery group of companies.
On the Hope Reef project with Dr Tim Gordon
Dr Tim Gordon is a marine biologist who knows a thing or two about the importance of coral reefs and an exciting plan to regrow damaged ones. Working for Mars, Tim has been heavily involved in brand Sheba's Hope Reef project, restoring coral off the coast of Indonesia - the largest undertaking of its kind anywhere in the world. Not only is the work vital, in spelling out "hope" in the coral itself, it carries an incredibly important message.
For this episode, freuds' James Mercer spoke to Dr Tim Gordon about the importance of Hope Reef, while you can find out more by going to www.ShebaHopeGrows.com and The Channel That Grows Coral on YouTube.
With Seth and Warren from Need To Know
Knowing what you need to know is not always easy. Former US Defence Secretary Donald Rumsfeld famously talked of known knowns, known unknowns, and unknown unknowns. Even if you could figure out what on earth he meant, it doesn’t do much for anyone’s interest in politics.
This is where Need To Know comes in. Friends and founders Warren Nettleford and Seth Goolnik are a broadcast journalist and former Snapchat executive. They know how to make politics more interesting and relevant to young audience, and their hunch has delivered millions of weekly viewers as well as a Royal Television Society award that big players like the BBC would love to win.
For this episode, Warren and Seth chatted to Matt Barbet about their views on better use of social media and the broader, constantly-evolving news landscape.
With Emilie Vanpoperinghe of Oddbox
The figures around food waste can be eyewatering - producing what we eat contributes to climate change, yet we still throw away huge amounts of it. Oddbox was founded to tackle this perverse contradiction. With supermarkets around the world often discarding perfectly decent fruit and veg just because of what it looks like, the company launched to address this by making this perfectly edible produce available. freuds Lilian Maingi spoke to founder Emilie Vanpoperinghe.
With former soldier and Strictly star JJ Chalmers
As giant leaps go, JJ Chalmers has made more than most – and literally too. As a lance corporal serving in the Royal Marines in the Afghan war, JJ was caught in an explosion that killed other soldiers and left him with life-changing injuries. Despite struggling to cope for years afterwards, JJ’s involvement with the Invictus Games led to working for Channel 4 on their coverage of the Paralympics. Most recently, that literal leap, when JJ swapped the green beret for shiny sequins to compete on Strictly Come Dancing. For The Freudcast, JJ spoke to freuds’ own former soldier Ed Lane Fox.
With Visual Artist Àsìkò
When times are difficult, it’s easy to get lost in the here and now, and not see the bigger picture. With the pandemic continuing to dominate our lives, the discussion about black lives may feel like it’s fallen down the agenda.
Visual Artist Àsìkò has a unique perspective on this. He has a British and a Nigerian background; he answers to two names; he’s lived unaware of his skin colour, and all too aware of it.
The Freudcast caught up with Àsìkò to reflect on the previous twelve months where he portrayed the world-changing events we’ve all lived through.
With Paula MacKenzie of KFC
At the time of writing, many across the UK are scrambling to find turkeys during a pre-Christmas shortage. In Japan, no such concerns as the festive tradition there involves millions eating Kentucky Fried Chicken on the big day. It's a sign of how embedded in global culture KFC has become, while back in the UK the company's progressive approach to communications has provided a template for how to deal with whatever challenges it comes up against. Paula MacKenzie is General Manager of KFC in the UK and Ireland, and talked to The Freudcast about her route to the top.