136 episodes

This podcast is for those that want to build their business online through social media, in a genuine and authentic way! If you're ready to stop spamming and start selling, then listen in to learn how to grow your network marketing team, coaching business or create online courses that convert! It's time to #getLIT in your business and create the life of your dreams!

~Kimberly Olson
The Goal Digger Girl Support this podcast: https://anchor.fm/thegoaldiggergirl/support

The Goal Digger Girl's Podcast Kimberly Olson

    • Marketing

This podcast is for those that want to build their business online through social media, in a genuine and authentic way! If you're ready to stop spamming and start selling, then listen in to learn how to grow your network marketing team, coaching business or create online courses that convert! It's time to #getLIT in your business and create the life of your dreams!

~Kimberly Olson
The Goal Digger Girl Support this podcast: https://anchor.fm/thegoaldiggergirl/support

    136: Why Creating Evergreen Content is a Gamechanger

    136: Why Creating Evergreen Content is a Gamechanger

    If you're constantly creating new content over and over again, you're probably heading toward burnout if you haven't gotten there already.  
    To prevent you burning out on your content creation, we're going to talk about what Evergreen Content is, and how you can start using it so it will continue to serve you and your audience for years to come.


    Show Notes:

    Check out my Facebook Group, The Goal Diggers of Online Marketing - for those that want to build their business online through social media, in a genuine and authentic way.

    Goal Digger University is where you can access my archive and newly released workshops, masterclasses, bonus training PLUS my Mastermind- with weekly live in-depth training for a monthly subscription.



    Partial Transcript (Read the Full Transcript HERE):

    Welcome back to another episode for the Goal Digger Girl podcast. Today, we're going to talk about why creating evergreen content is a game changer, but first a listener review. Awesome podcast!. I got five stars on this one. Thank you. This is Smitsje, I don't know who that is, but thank you. You're so awesome. It says, "Kimberly Olson’s messages as are so relevant and helpful to doing business in 2020. She provides real solutions to my business through her teaching and so much motivation! Not to mention the amazing abundance of content! Amazing!". Well, thank you, so sweet. And we're actually talking about content for this episode, so this is perfect. And if you can leave a review, if you're enjoying this podcast, we keep it going by listener reviews and you guys downloading these podcasts. It's been top rated in the US, Canada, UK.

    It was just recently number 13 in Malaysia. So I thought that was kind of cool, and number, I can't remember, something pretty good in Sweden, so thank you to my international listeners. So much fun. Anyway, I really appreciate you. So if you have the time, that's just awesome. Okay. So let's talk about evergreen content. If you haven't noticed, I love content. I'm totally obsessed with content. It's like all I do. I mean, I'm not even kidding. So today- crazy. It's a Monday. I did a Zoom mastermind training for Goal Digger University, talking about Facebook Live Formula. Then I did a Facebook live on my business page, The Goal Digger Girl, I did a Facebook live in both of my business Facebook groups, The Goal Diggers of Online Marketing, Goal Digging Boss Babes. I recorded two YouTube videos, an IGTV video. I recorded a podcast, a meditation track, which is new.


    So get ready for that. I'm so pumped, I can't even tell you. Now I'm recording another podcast and we're still trucking. So if anyone loves content, you guys, it's me. I could talk about this all day long, but this is the danger of not understanding evergreen content. You will get burned out. You will absolutely get burned out because if you're starting over and over and over, and you're creating content over and over and over, over again, and you're not getting any mileage out of it or shelf life out of it, you could get burned out. You absolutely could. So, where is the difference between evergreen content and short-lived content, what's that look like? And then how to pivot, how to implement a true content strategy. And that's what we're going to get in today. Okay. So first of all, the difference. So, short-lived content is going to be something like a Facebook posts, Instagram post, right?


    Like, think about the people that you follow the most.


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    • 13 min
    135: Learn the Power of Virtual Parties with Mom Boss Cathy Callahan

    135: Learn the Power of Virtual Parties with Mom Boss Cathy Callahan

    Have you tried virtual parties for your Network Marketing or Direct Sales biz and you just weren't able to get any traction with it?  Cathy Callahan is the Queen of Virtual Parties and building her know, like and trust factor through them.  In this episode she is dropping some fire as she shares her tips and tricks to absolutely crush your next virtual party!


    Show Notes:

    Grab the 8 Simple Steps to Every Virtual Party Checklist.
    Join the Virtual Parties Challenge, and have Cathy be your party coach for 5 days!



    Partial Transcript (Read the Full Transcript HERE):


    Kimberly Olson:
    Hey everyone, Kimberly Olson here. Welcome back to another episode of The Goal Digger Girl. I have special guest, Cathy Callahan, coming in to talk to you guys about the success she's having online. And I know those listening are going to want to get your pen and paper out because what we're going to talk about today is going to blow your mind. So first off, Cathy, thanks for being on.

    Cathy Callahan:
    Thank you so much. I'm super excited.

    Kimberly Olson:
    I'm excited too. So I've known you now for gosh, seven, eight months. We met earlier this year. I feel like we knew each other a little bit before, but really got to know each other. You were one of the students in Six-Figure Breakthrough Business Academy, blew through the program. I mean, just such a rockstar and we've built quite a friendship. I feel like we're, you know, I see you as a colleague at this stage of our relationship because someone who is really doing it, but you're breaking the mold, you're doing things differently. You're an amazing leader and I'm really excited to talk about you and what you've done, and really give them some practical tools today. So to start, 'cause we will probably have some new people who've never heard of you, have been introduced to you. Can you share a little bit about you and your entrepreneurial journey?

    Cathy Callahan:
    Absolutely. So, first off I'm a mom building a business in the background of #momlife, right? So, I used to be a school teacher and I was thinking about this time with you today. And I was like, you know, when I really look back to when I really started being an entrepreneur as, well, before I was a mom, I was actually 18. And I remember just, I used to be a swim lesson teacher. And I created this program in my backyard swimming pool, and I made a brochure and I did swim lessons from, you know, but after that, I knew I wanted to be a teacher. I never again thought about working for myself in any way. I was a kindergarten teacher, loved it, loved it, loved it. And then I got pregnant and something changed, like something shifted.

    Cathy Callahan:
    I remember I sat at this horseshoe table in the back of my classroom. And if people teach, y'all know what that is, the horseshoe table in the kindergarten classroom. And, I looked around at the moms who were like volunteering in my classroom, going on field trips with us. And for me, there was a moment where I was like, "Gosh, I'm never going to be that mom", but I couldn't think outside of the box, like I was still paying off school loans. I wanted to be a teacher my whole life. So even thinking like, "maybe I don't want to do this anymore", I fought that for awhile. And then I got introduced to network marketing at a home party. So this is like 14, 15 years ago. Right. So there was no online business. There's nothing like what we're doing right now.

    Cathy Callahan:
    So, I did jump in, terrified. 


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    • 30 min
    134: Tapping into Your Zone of Genius & How to Monetize It

    134: Tapping into Your Zone of Genius & How to Monetize It

    Do you know what your Zone of Genius is?  In this episode, we're going to talk about how you can discover your Zone of Genius, so that you can tap into it and monetize it like a boss, whether you're in Network Marketing, Direct Sales, or any other line of business.


    Show Notes:

    Check out my Facebook Group, The Goal Diggers of Online Marketing, for those that want to build their business online through social media, in a genuine and authentic way.

    Goal Digger University is where you can access my archive and newly released workshops, masterclasses, bonus training PLUS my Mastermind- with weekly live in-depth training for a monthly subscription.

    #getLIT in your biz in under 10 minutes: my YouTube channel where I release new trainings twice per week! 



    Partial Transcript (Read the Full Transcript HERE:)


    Hey, Goal Digger. Welcome back to this episode on Tapping Into Your Zone of Genius and How to Monetize It. Now, a lot of you may be in Network Marketing, Direct Sales, so you're like, "is this for me?". Yes, this is absolutely for you, because you need to learn what your Zone of Genius is. This is going to give you the clues, the plan. It's going to give you the details of what you need to know about yourself so you know how to show up on social media. Having a personal brand is not where you have a "brand" like I do, The Goal Digger Girl or Nike. A personal brand is how people associate you, what they think about with you, when they're looking at your content that you're sharing. When they think about the message that you send them, or how you interact with them. There's a certain feel, there's a certain, just energy around how you're showing up.


    And this is part of your Zone of Genius. Okay? So definitely stick with it, if you are not expanding outside of Network Marketing, Direct Sales. If you are, this can allow you to monetize. And what that means is, is if you create a piece of content, whether it be an ebook, I'm writing a journal or designing a journal right now, as we speak. A journal, a workshop, a video series, an ebook, a course, a group coaching program, private coaching. Those are all things that you can "monetize". It's important to understand your Zone of Genius because if you're trying to do things that are not aligned with that, you're not going to get the results that you want. Okay? So first a listener review. And I wanna' encourage all of you to leave a review because I would love to say thank you for doing that.

    It means so much to me, reviews really do help this podcast stay top-rated. So this one says "Such A Boss.l Love all of your inspirational work, Kimberly, glad that I found you. You have really pushed me to keep moving forward, even if you don't know it. And I'm so thankful." Did you all just hear my stomach growl? So I have this like thing that goes around my podcast mic. It's supposed to mimic like a sound booth, but you're also going to hear me more. So I'm wondering if you heard my stomach growl, just send me a message and let me know about that. I'm super curious. Okay. So your Zone of Genius is the place where you feel alive. Your Zone of Genius is the things that you love the most about what you do. You can extrapolate things from your real life, motherhood, corporate work, past jobs, volunteer work, even interacting with girlfriends or your spouse.




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    • 15 min
    133: Become a Branding Boss with Steph Weber

    133: Become a Branding Boss with Steph Weber

    Steph Weber, is a brand coach and marketing strategist.  She teaches helps women gain clarity, confidence, and strategy with their unique brand story, and she shares with us some of the strategies that she uses to do this.

    Show Notes: 

    Join her Facebook group: Brand Building Rockstars with the Weber Co
    Steph's website: The Weber Co
    Connect with her on Instagram: @TheWeberCo



    Partial Transcript (Read the Full Transcript HERE):

    Kimberly Olson:
    Welcome back to another episode of The Goal Digger Girl. I'm so excited because I have special guest, Steph Weber, and she is the host of the podcast "As Told By Us". She's also creator of The Weber Company, and she is one of my new business besties. We met in a coaching group together, and I fell in love instantly. I got obsessed with her Instagram Reels and let's just say it was history since then. So Steph, welcome on. I just love you. I love your personality. I love everything about you.

    Steph Weber:  
    Thank you. I appreciate that. Reels have been awesome for connections this year. So super fun, but I'm excited, so thank you.

    Kimberly Olson:
    Yeah. And I think that the thing is you stood out to me right away, right? Like there's something special about you. and I know you know that, but you also were very strategic about the way you're showing up with that special sauce. And my listeners are mostly network marketers, direct sellers, female entrepreneurs who really want to show up on social media, they really do. But they're getting stuck when it comes to that messaging and who they are. So do you mind first introducing yourself so listeners can get to know you? 'Cause there should be some newbies, a little bit about you, how you got into entrepreneurship and then found this zone of genius that you do currently.

    Steph Weber:  
    Yes, absolutely. I would love to. So I have entrepreneurial spirits in my veins and my dad was an entrepreneur and so I've grown up around entrepreneurship. And when I turned 17, my parents were basically like, "we're going to get your car, but you have to pay for the gas. So if you want to be able to drive it places you need to have a job". So I knew that working in like the restaurant industry was not my gift. I knew that working necessarily in like a mall type setting, wasn't probably going to be what I wanted to do. So I started applying for small businesses that were in Indianapolis at the time. That's where I'm from. So I got a job as a sales associate with a local boutique there. And I worked with them all throughout college. I paid for school. Our family unfortunately lost our small business. Another reason why I'm so passionate about entrepreneurship and the dreams that these entrepreneurs have.

    Steph Weber:
    But anyway, my parents were not able to financially contribute to my college education. So I worked three jobs, maintained full-time student status, had a long distance boyfriend who is now my husband and was doing all of the things. So I've been running 120 miles an hour for basically my whole life. And that's just how I am. But, in working with so many different entrepreneurs and really figuring out what their need was when it came to branding and marketing and social media and all of these different pieces, I needed to figure out my zone of genius in terms of being able to help them.  So I went to school for PR and advertising, learned about this idea of blogging.  And since I was in the fashion and beauty kind of space, I was like, "I can blog! People want to know about that.  


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    • 28 min
    132: Take Control of Your Calendar

    132: Take Control of Your Calendar

    Are you feeling overwhelmed by your to-do list and wishing someone would help you take control of your calendar?  Well, Goal Digger, you know me - I have everything scheduled down to 15 minutes and I'm able to have a great work/life balance.  Listen in as I share some of my top tips to help you get control of your schedule so you can get more done!

    Show Notes:

    Text GOALDIGGER to 737-240-3135 for a special gift!
    Goal Digger Assist is our community where we match up entrepreneurs with Virtual Assistants.

    Partial Transcript (Read the Full Transcript Here):

    Hello, and welcome to another episode of The Goal Digger Girl, where we #getLIT in your business and set your soul on fire. Welcome back, Goal Digger. I'm so excited to chat with you about how to take control of your calendar, because every single day I get messages from people on my team, clients, people who follow me and they're like, "I don't know how you get so much done. I'm struggling over here. I'm overwhelmed. I'm frustrated. I'm really trying, and I just don't seem to have enough time", or "I don't know how to keep it all organized". Can you relate to that? Where you're just feeling like, "gosh, it's just- I'm all over the place". Well, that's pretty common for entrepreneurs, so I think this is really going to help you out today. But first a listener review from Mariah. So Mariah says "A real rockstar".

    Thanks! Says "Kim is a rockstar. There is no compliment that would justify how amazing this woman is. This is what true transformation looks like. I love you". Oh, I didn't even read this before I read this. Thank you, that is super sweet. Oh my gosh. I really appreciate it. And y'all please leave reviews, 'cause it totally helps the podcast. It's crazy how important the ratings are to-  the reviews are to the ratings. So if you don't mind, I appreciate it. So when it comes to taking control of your calendar, this really is the million dollar secret. Like if you talk to anybody who is at the top of their game, top of their field and they really are crushing it, it's always found in the details of their day. It is. And, I think we just tell ourselves this story, which it's justified, that we're so busy.

    We have so much going on and, "but you don't understand my kids, or my husband, or my elderly parent, or my job", or "I'm just so tired. I don't feel good". Like we all have these things that we tell ourselves and they're legit. They're real. So it's not to say that they're not real, but the difference is that we still get stuff done. We still have those non-negotiables that we get done. We still have that perception of the way we look at our day is the way a champion looks at their day. And you are a champion. You're a champion in the making. Even if you don't have the results you want today, you have to go through a transformation. Like Mariah said, it's a process. I didn't just wake up one day like, "yes!".  This is years in the making, guys.


    So, the same thing can be applied to you and your situation. So the first thing I would say when it comes to taking control of your calendar is that you just need to take ownership, first off. Okay. I did a previous episode on, you know, taking control of your life and getting back in the driver's seat. You've got to take ownership of it first off, and stop with the excuses. And I hope you know, I say that with love. But honestly, we all have the same 24 hours in a day. So if you think of the busiest person you know, and the amount of stuff they're getting done, then why not you? Why not you? And, you know, entrepreneurs, we're very creative, so we tend to squirrel. We tend to get distracted. We tend to be onto the next thing.




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    • 14 min
    131: Creating Systems and Routines to Help You Crush Your Business with Jamila Payne

    131: Creating Systems and Routines to Help You Crush Your Business with Jamila Payne

    Do you have systems in place to automate your business? Jamila Payne helps female entrepreneurs make their businesses more profitable with a Daily Success Routine, and she's spilling the tea in today's interview!

    Show Notes:
    Book a discovery call with Jamila at dailysuccessroutine.com   
    Grab her action guide and an audio training that goes over the weekly reset routine in full detail. 

    Partial Transcript (Read the Full Transcript HERE):

    Kimberly Olson:
    Hey, Goal Diggers welcome back to another episode of The Goal Digger Girl, where we #getLIT in your business and set your soul on fire. For today I have special guests, Jamila Payne. I got it, girl. Is that right?

    Jamila Payne:
    Yes.

    Kimberly Olson:
    So I'm so excited to bring her on. I know you guys are going to love her. She is the creator of The Daily Success Routine. We're going to spend a lot of time on that, because I know you guys are always asking me about "what should I be doing every day in my business?". She's also a contributor to Black Enterprise Magazine. She's a radio, host DJ Adventurer, I think is so cool. And she also has a podcast called The Bread Winning Women Podcast. So I'm all about being the breadwinner. I'm proud to be the breadwinner, and I think we need to be all singing praises to that. So welcome on Jamila. I'm so excited to have you.

    Jamila Payne:
    Thank you, Kimberly. I'm so excited to be here with you today.

    Kimberly Olson:
    So there's so much goodness that we're going to be able to unpack here because your background is extensive. And I know my people and they're going to eat this up. So just to start, since you may be new to some of them, can you share a little bit about you? What got you into entrepreneurship and a bit about your journey?

    Jamila Payne:
    Yeah, definitely. So I built my career in marketing. So I was a marketing executive. I've worked for national and international campaigns, and what I learned really in that process of helping a lot of nonprofits, Corporate brands really build their business and up-level their marketing is that I was bringing in a lot of clients into their business, like leads into their business, that they didn't really have the systems or anything set up to be able to serve those clients. And so that really helps me to understand like, wow, it's not really just about the marketing, right? But you don't want to usher in a bunch of new clients into a broken office operation, right? You want to be able to support those clients successfully. So that led me down the path of figuring out,  how could I really make a difference for these companies and started exploring that entrepreneurially.

    Jamila Payne:
    At the same time that that was happening, I also had the realization that even though I had some success, you know, in my corporate career, that there was always going to be this income ceiling, right? So I was always going to be able to get a, you know, 3% or 5% raise. And even in some of my roles where I had the opportunity to have upside potential based on the business that we were doing,  there was always going to be a limit.  And so I thought about this as a female in particular, in that I really want to be able to be empowered financially. I really want to have freedom, and I know that other women want the same. 


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    • 29 min

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