57 episodes

The podcast for all things B2B SaaS Marketing, brought to you by growth marketing agency, Advance B2B.

The Growth Hub Podcast is for SaaS marketers, CEOs and founders who want to level up their knowledge, skills, and wisdom on how to build a high-growth SaaS business.

With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in SaaS from across the world to gain their insight and advice on all things growth. Hosted by Edward Ford.

The Growth Hub Podcast Advance B2B

    • Business

The podcast for all things B2B SaaS Marketing, brought to you by growth marketing agency, Advance B2B.

The Growth Hub Podcast is for SaaS marketers, CEOs and founders who want to level up their knowledge, skills, and wisdom on how to build a high-growth SaaS business.

With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in SaaS from across the world to gain their insight and advice on all things growth. Hosted by Edward Ford.

    Dan Murphy - Director of Marketing at Privy - 7 Steps To Crush Your Next Product Launch

    Dan Murphy - Director of Marketing at Privy - 7 Steps To Crush Your Next Product Launch

    Dan Murphy is Director of Marketing at Privy and creator of The Product Launch Masterclass, and today we’re talking about the 7 steps to crush your next product launch.

    Dan knows all about this as he’s launched over 60 products to market throughout his career to date and we cover his product-launch framework including:
    1. Strategy
    2. Goals
    3. Audience & positioning
    4. Launch activities
    5. Internal marketing
    6. Launch day
    7. Post-launch activities

    If you launch products in SaaS, you'll love this episode!

    Links

    The Product Launch Masterclass >> http://www.theproductlaunchmasterclass.com/
    Privy >> https://www.privy.com/
    Ben & Jerry's: The Inside Scoop >> https://www.goodreads.com/book/show/261822.Ben_Jerry_s
    The 22 Immutable Laws of Marketing >> https://www.goodreads.com/book/show/33449.The_22_Immutable_Laws_of_Marketing

    ---

    Advance B2B >> www.advanceb2b.com
    Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub
    Follow Edward on Twitter >> twitter.com/NordicEdward

    • 37 min
    Molly Norris Walker - Head of Design at InfluxData - Smash Growth Goals with Design Experimentation

    Molly Norris Walker - Head of Design at InfluxData - Smash Growth Goals with Design Experimentation

    Molly Norris Walker is Head of Design & User Research at InfluxData. Today we’re talking about how to smash your growth targets through design experimentation.

    A big part of Molly’s role is scaling design experimentation for a better UX to support growth, which is something Molly calls Growth Design. Molly not only practices this on a day-to-day basis within the world of B2B SaaS but she is also author of Design-Driven Growth: Strategy & Case Studies For Product Shapers.

    In this episode, Molly discusses:
    - Why growth design is super important in B2B
    - The relationship between growth design and product-led growth
    - A 5-step framework for implementing growth design
    - How you can design growth loops into your SaaS business model
    - A growth design AB-Test challenge

    Links

    InfluxData >> https://www.influxdata.com/
    Design-Driven Growth: https://www.design-driven-growth.com/
    Design-Driven Growth: Strategy & Case Studies For Product Shapers >> https://www.amazon.com/UX-Design-Growth-optimize-conversion-ebook/dp/B07BYX1GY8
    Lex Roman on Medium >> https://medium.com/@calexity
    GrowthDesigners.Co >> https://growthdesigners.co/

    ---

    Advance B2B >> www.advanceb2b.com
    Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub
    Follow Edward on Twitter >> twitter.com/NordicEdward

    • 35 min
    Wes Bush - Principal at Product-Led Institute - How To Turn Your SaaS Product Into A Growth Engine

    Wes Bush - Principal at Product-Led Institute - How To Turn Your SaaS Product Into A Growth Engine

    Wes Bush is Principal at Product-Led Institute and today we’re talking about how to turn your product into a growth engine.

    Wes is the bestselling author of "Product-Led Growth: How To Build a Product That Sells Itself" and is also founder of Product-Led Summit, so Wes lives and breathes all things product-led in the world of SaaS.

    In this episode Wes shares his expertise with us as we cover:
    - How to align perceived and experienced value
    - An in-depth walkthrough of his bowling-alley framework for better onboarding
    - The components of a product-led marketing strategy
    - Why product-led growth is a team sport
    - And some examples of great product-led growth in SaaS

    Links

    Product-Led Institute >> https://productled.com/
    Product-Led Summit >> https://summit.productled.com/
    Product-Led Growth: How To Build a Product That Sells Itself by Wes Bush >> https://www.goodreads.com/book/show/46033247-product-led-growth
    How to Win Friends and Influence People by Dale Carnegie >> https://www.goodreads.com/book/show/4865.How_to_Win_Friends_and_Influence_People

    ---

    Advance B2B >> www.advanceb2b.com
    Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub
    Follow Edward on Twitter >> twitter.com/NordicEdward

    • 32 min
    Alina Benny - SEO & Content Lead at Nextiva - How To Acquire High-Intent Traffic That Converts

    Alina Benny - SEO & Content Lead at Nextiva - How To Acquire High-Intent Traffic That Converts

    Alina Benny is SEO & Content Lead at Nextiva. In this episode we’re talking about how to create content that acquires high-intent traffic that converts.

    Alina and the Nextiva demand gen team have grown blog traffic by 500% through a combination of hard work, consistency, and a set of high-quality, systematic SEO and content practices. Alina breaks down all these processes and frameworks, including:
    - How to do keyword research
    - A 5-step framework for planning and outlining articles
    - 3 tips for better writing
    - Ways to avoid making your content difficult to read
    - A comprehensive review and editing process
    - How to work with freelancers effectively
    - How to overcome content decay

    Links

    Nextiva >> https://www.nextiva.com/
    The Silent Patient by Alex Michaelides >> https://www.goodreads.com/book/show/40097951-the-silent-patient
    Kevin Indig's Newsletter, Tech Bound >> https://www.kevin-indig.com/tech-bound/

    ---

    Advance B2B >> www.advanceb2b.com
    Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub
    Follow Edward on Twitter >> twitter.com/NordicEdward

    • 45 min
    Tim Soulo - CMO at Ahrefs - Getting To +$50M ARR & +65% YoY Growth by Ditching Expert Advice

    Tim Soulo - CMO at Ahrefs - Getting To +$50M ARR & +65% YoY Growth by Ditching Expert Advice

    Tim Soulo is CMO at Ahrefs and in this episode we’re talking about the amazing story of how Ahrefs got to +$50M in ARR with +65% year-on-year growth by ditching expert advice and embracing unconventional wisdom.

    The Ahrefs story is nothing short of incredible and they seemingly came out of nowhere to take on heavyweights like Moz and SEMrush in the SEO space. In this episode Tim explains how they did it and he also opens up on their marketing strategy, content playbook, and how they were able to achieve such impressive hypergrowth.

    Links

    Ahrefs >> https://ahrefs.com/
    Why We Charge $7 for Our 7-day Trial Vlog >> https://www.youtube.com/watch?v=09avD7Y4xpc
    Bitcoin Billionaires by Ben Mezrich >> https://www.goodreads.com/book/show/41433284-bitcoin-billionaires
    The Accidental Billionaires by Ben Mezrich >> https://www.goodreads.com/book/show/6326920-the-accidental-billionaires
    Influence: The Psychology of Persuasion
    by Robert B. Cialdini >> https://www.goodreads.com/book/show/28815.Influence
    How to Win Friends and Influence People
    by Dale Carnegie >> https://www.goodreads.com/book/show/4865.How_to_Win_Friends_and_Influence_People
    Intercom on Starting Up >> https://www.intercom.com/resources/books/intercom-starting-up

    ---

    Advance B2B >> www.advanceb2b.com
    Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub
    Follow Edward on Twitter >> twitter.com/NordicEdward

    • 40 min
    Matt Epstein - CMO at Rippling - SaaS Marketing Is Broken: How To Get More Creative With Marketing

    Matt Epstein - CMO at Rippling - SaaS Marketing Is Broken: How To Get More Creative With Marketing

    Matt Epstein is CMO at Rippling and today we’re talking about why SaaS marketing is broken and how you can get more creative.

    Matt is not known for doing things traditionally and in this episode he breaks down a bunch of his creative marketing exploits, including:
    - How to fish in new ponds
    - How Rippling slashed 50% of their marketing budget but still got 80% of the demos
    - Running an outbound pizza party campaign
    - Getting a cease and desist order from a competitor following a billboard campaign
    - Testing and perfecting messaging with outbound campaigns
    - How to run outdoor campaigns
    - How to build a creative marketing team and foster a culture of creativity
    - How Matt spent almost all his life savings on a campaign to land a job at Google

    Links

    Rippling >> https://www.rippling.com/
    Behind The Cloud >> https://www.goodreads.com/book/show/6659874-behind-the-cloud
    The Orange Code >> https://www.goodreads.com/book/show/3328401-the-orange-code?from_search=true&from_srp=true&qid=4KcRXV46no&rank=1

    ---

    Advance B2B >> www.advanceb2b.com
    Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub
    Follow Edward on Twitter >> twitter.com/NordicEdward

    • 31 min

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