What is The HeyHuman Podcast? The format is simple – we invite a series of guests from around the world to explore some compelling, complex, ambitious, and unusual ideas. Those that focus on behaviours have been proven to work better. ‘Behaviour Changing Ideas’ need an understanding of humans and of what motivates them and at HeyHuman this is what we believe in. Successful ideas and campaigns also need a bit of luck and a healthy sense of humour along the way, so there will be a bit of that too. Join our CEO, Neil Davidson, in the sometimes funny, sometimes more serious pursuit of mastering what makes communications connect.
Episode 4: Hannah Darlington, former International Marketing Director at SlimFast & Brand Strategy Consultant
SlimFast has been on quite a journey. It was sold by Unilever in 2014 and then delisted in one of its major retailers in the UK. SlimFast had to modernise its products and brand image in a category that had been transformed by new diets, brands, and personalities. Today it’s a healthy international brand and business thanks to changing its image, its products, and its performance. Neil and Hannah discuss SlimFast’s recent campaign, One Step At A Time, fronted by legendary model and Heart radio mainstay Kelly Brook. Tune in to find out how they launched a successful TV and paid social campaign in the middle of a third lockdown.
Episode 3: Carl Jones, Creative Director & Senior Lecturer at the University of Westminster
How important are insights in triggering great creative ideas? Neil, our CEO and ‘semi-retired planner’, speaks to Carl Jones, an award-winning creative director, about the role insights play in behaviour changing ideas. Consumer insights come from a...
Episode 2: Nick Larkworthy, Head of Innovation, New Markets & Experiences for Guinness in Africa
On this episode we are delighted to welcome Nick Larkworthy, Head of Innovation, New Markets and Experiences for Guinness in Africa. Neil and Nick look back at our award-winning campaign, The Flavour Rooms, a multi-sensory experience that got people to...
Episode 1: Anna Mullenneaux, Co-Founder of MarketingKind
In our first episode Neil is joined by Anna Mullenneaux, Co-Founder of MarketingKind, a marketing community dedicated to better advancing humankind. They discuss our launch campaign ‘We’ve Got Real Problems’ that involved placing a life-changing brief...