13 episodes

It's a struggle to be visible in a world that feels saturated with lots of people doing what you do. Opportunities can feel rushed or missed and running a business already feels pretty hard, so let’s not make it harder than it needs to be, eh? Each Wednesday, join Maddy Shine, the SEO and visibility queen, as she shares stories and tips on how to stand out and be visible. If you want to grow your business online, then pull up a chair, pour yourself a glass of something nice and enjoy.

The High Vis podcast Maddy Shine

    • Marketing

It's a struggle to be visible in a world that feels saturated with lots of people doing what you do. Opportunities can feel rushed or missed and running a business already feels pretty hard, so let’s not make it harder than it needs to be, eh? Each Wednesday, join Maddy Shine, the SEO and visibility queen, as she shares stories and tips on how to stand out and be visible. If you want to grow your business online, then pull up a chair, pour yourself a glass of something nice and enjoy.

    12. Season one review - The best bits

    12. Season one review - The best bits

    Welcome back to the High Vis podcast with Maddy Shine, your SEO and visibility queen, for the final episode of season one! 
    I started this podcast because I believe there is so much to talk about with regards to being more visible, but I know that it can feel overwhelming on where to begin, where to show up and how to get the results you desperately want and need. 
    The last 12 weeks have been full of motivation, inspiration, insight and dare I say, wisdom, to get to the heart of what’s holding you back from being more visible, how you can start showing up, how to get seen by your dream clients, and ultimately get booked.  
    And we’ve covered quite a lot haven’t we?!
    Now, you know I believe reviewing any project is incredibly key, so I am practicing what I preach here. 
    Join me as I recap on the lessons we’ve covered, what I’ve learnt about myself, and if I may quote Dolly Parton, how we can “figure out who you are and do it on purpose”, because whether you like it or not, visibility is essential to build your business. 
    A huge thank you to everyone who has tuned in this season, sent me a DM, shared and recommended the podcast. If there’s a subject you’d like me to cover in season 2 come and tell over on Instagram @maddy.shine and until next time, stay safe and take care. 

    • 24 min
    11. Writing about yourself + actually having fun with it

    11. Writing about yourself + actually having fun with it

    Welcome back to The High Vis Podcast, with me Maddy Shine, your biz bestie for visibility.
    I am delighted to be back with a brilliant guest and a high energy chat full of laughs, and a few cackles in my case, for you today. 
    Joining me is Ellie Kime who, in her own words, is the loud laugh and ‘words gal’ at The Wedding Enthusiast. Ellie is an expert in helping small businesses write with personality and passion because writing about yourself can be hella tricky.  Don’t we know it! 
    Writing about yourself for your website or social media can be a dreaded task, so we dive into how to overcome the cringe when writing about yourself, how to get comfortable tooting your own horn and actually have some fun writing about you and your business. 
    Ellie has some great tips to help you show up without feeling like you're showing off. 
    You can find Ellie on Instagram @theweddingenthusiast and check out her website www.theweddingenthusiast.co.uk for more resources and ways to work together. 
    If you’re looking for some more help nailing your about page you can get 15% off Ellie’s downloadable guide How to write the perfect About page or How to write the perfect out of office with the code  HIGHVIS15.
    https://www.theweddingenthusiast.co.uk/shop/how-to-write-the-perfect-about-page
    https://www.theweddingenthusiast.co.uk/shop/how-to-write-the-perfect-out-of-office-taking-auto-responders-from-nooo-to-oooh
    Come and connect with me on instagram @maddy.shine, let me know which of these tips you loved and are going to try out, screenshot the episode and tag me, and drop me a DM to tell me who would play you in the movie of your life! 

    • 26 min
    10. The not-so-secret formula to being more visible

    10. The not-so-secret formula to being more visible

    Do you wish you were more consistent with marketing yourself but, well, you’re not?  Are you overthinking every bit of content you make, meaning you want to do more, but you don't? 
    Are you unsure if what you’re doing right now is even making a difference? Well this is exactly what I’ll be addressing in today’s episode of the High Vis podcast. 
    I have a not-so-secret formula to share with you to get more visible, so you can stop stressing out, grow your business and find those ideal clients that value you and your work. 
    I wish someone had told me these simple steps much earlier on, I had to figure it out myself from experience, from coaching and courses and trying a lot of things that didn’t work. 
    So here’s the deal. The not so secret formula to being more visible - plan, create and measure.
    So many people overlook these 3 steps, I know because I used to overlook them thinking they took away from my creativity or the freedom of running my own business but believe me, it’s so much easier when you follow the formula. 
    Now don’t get me wrong, you have to do the work, there are no shortcuts, but this formula means you can finally stop wasting time and start putting in place the things you need to do to be more visible and get seen by your dream clients and customers. 
    You can finally understand what you need to do and how to do it to get the results you want and need. 
    You can use today’s podcast to build on what you learnt from episode 9 - Building a strong foundation to be more visible and come and tell me on Instagram @Maddy.Shine what your favourite tip was. If you enjoy today's episode why not take a screenshot, tag me and share the love! 
    I’ll see you next time on the High Vis podcast, stay safe and take care x

    • 15 min
    9. Building a strong foundation to be more visible

    9. Building a strong foundation to be more visible

    Hello and welcome back to The High Vis Podcast, with me Maddy Shine, your biz bestie for visibility.
    It’s been a busy few weeks over at Shine HQ launching 3 new offerings, moving house, and by being even more visible,  I’ve been interviewed on various blogs and podcasts which has got me chatting with hundreds of entrepreneurs along the way. 
    I’ve heard from lots of business owners who are struggling to show up, feeling fresh out of creativity and just a bit wobbly, and really, who can blame them! No one ever told us what it's truly like to run a business or how to market it. 
    So this week I want to bring to you a foundational piece of work that after 8 years in business I constantly come back to so you can get confident with putting yourself out there, being more visible and securing those sales.
    That is who is my ideal client? Why would they buy from me and how am I going to sell it? I think about this all the time. 
    Getting clear on these foundational questions is like building a sturdy house, you have to start with strong foundations. 
    To build a sustainable business you need to start with strong foundations too. That means knowing what you sell, to who, and how you want to grow your business. 
    With strong foundations you can stop wasting time and start putting in place the things you need to show up and get seen by your dream clients. You can finally understand what works and how to get results.
    So let’s build those foundations of your business to stand strong and move your business forward. 
    Come over and tell me on instagram @maddy.shine which of these tips you’re going to try out so I can cheer you on! 

    • 16 min
    8. The power of community in being more visible

    8. The power of community in being more visible

    I believe visibility is absolutely essential to making a success of your business. You need to be constantly reminding the right people you exist, and that you are the right one to solve their problems. 
    But I get it, you’re a perfectionist, you feel stuck and so, you do nothing. 
    You’re in a cycle of self doubt with no support which is a mega lonely place to be - I know, I’ve been there and I don’t recommend it. 
    So I want to speak to you today about the power of community, because seeking out other people in a similar position to you, either in life or in business is such a powerful thing. 
    Being a part of a group of like minded people who share your values, who cheer you on is so valuable. I’ve seen first hand in my business the wins that have come from being a part of a safe and open space to explore and learn. 
    Imagine if you could share the challenges you’re facing with others who are in the same position….Well, I am MEGA excited to announce that I have created a new membership community - Visibiliyay! 
    This is a new community for female entrepreneurs who want to get more visible, like, now! A place to connect with other passionate business owners who want to put themselves out there, celebrate the wins and find the learnings in the challenges.
    Visibiliyay is going to take you from, “Argh I can't do it” to “OMG I really can” as you binge on advice that you can’t Google, learn how to market yourself, and get a plan of action in place to get the results you want and need to make a success of your business. 
    Doors won’t be open for long so if you’re ready to be part of something magical, if you’ve been craving some support and accountability then Visibiliyay is for YOU! 
    www.business-shine.co.uk/membership-doors-open
    Drop me a DM on Instagram @maddy.shine and and let me know what you loved about this episode and for even more visibility resources head to www.business-shine.co.uk

    • 16 min
    7. How I deal with imposter syndrome + you can too

    7. How I deal with imposter syndrome + you can too

    Visibility is essential to making a success of your business, but I know that it can feel overwhelming on where to begin. After all, no one told us what it’s truly like to run a business, how much you have to put yourself out there and break out of your comfort zone. 
    Visibility brings up all kinds of emotions, and a really common one that I often have chats about in my DMs with my clients and community is imposter syndrome. 
    But what is imposter syndrome? And how do you deal with it? 
    Well, if you feel like you're always waiting for someone  to come and tap you on the shoulder, pull you aside and tell you you’ve been found out - that they know this isn’t your ‘real’ job and you better jog on home, then you’re experiencing imposter syndrome. 
    But it turns out everyone I speak to has, at some point, experienced this and it really makes a difference as to how you show up in your businesses.
    I would be fibbing if I said I didn’t experience it myself, but the good news is we don’t have to feel like this . 
    Imposter syndrome doesn’t have to kick you in the butt,  so today I’m sharing some bite sized pearls of wisdom on how I quit feeling like an imposter, and how you can too! 
    Oh and by the way, my 8 week Blogging for Gold programme  is open for enrolment, so do come and check it out where I walk you through the type of content you need to be creating to get more bookings by ranking on page one of Google. 
    Come and tell me on Instagram @maddy.shine if you found this episode helpful. Subscribe to the podcast on your favourite podcast app and you find more visibility resources along with my Blogging for Gold programme at business-shine.co.uk

    • 16 min

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